Christian Louca
With thanks to: Mobyaffiliates
Tamome CEO shares his vision of mobile & technology with launch of his new business
Posted: November 16, 2012 in Ad Industry, Advertising, Affiliate Marketing, Affiliate Networks, Affiliates, Digital Display Advertising, Digital Marketing, Display advertising, Industry News, Information communications technology, M-Commerce, Marketing, Mobile Ad Networks, Mobile Advertising, Mobile Affiliate Networks, Mobile Affiliation, Mobile Developers, Mobile Industry News, Mobile Search, Mobile SEM, Mobile Technology, Performance Advertising, SEM, SEO, Tablets, Tamome, Technology, Technology Evolution, Technology Theory, Wireless TechnologiesTags: advertising marketplace, Internet, market segment, Mobile Advertising, Technology, utility suppliers
Tamome – Mobile Affiliate Advertising Marketplace launched by Founder & CEO Christian Louca
Calling Partnerships
As Founder & CEO of Tamome I announce we are open for partnerships within the mobile affiliate advertising market sector. The Tamome team have been quietly building our technology since February of this year and we are now live with major clients. We are looking to extend partnerships with advertisers, affiliates, publishers and app developers. The time has come for the birth of mobile affiliation, a massively overlooked market segment that warrants some attention.
We have strong ambitions to drive this froward; with all our knowledge, insight, motivations, passion and general love of the industry we hope to disrupt the market through creating exciting opportunity for all our partners and partners customers alike. We invite you to participate in the next generation of mobile advertising.
A little bit of vision
With smartphone and tablet penetration accelerating across the globe and with more and more people using this as their means to stay connected with the world; always on, always connected and always with us. This has become the preferred method of; communicating with friends, family, colleagues, TV Shows, entertainment, finding out what is happening in the world, sharing content on a global scale in seconds, navigating our way around the worlds cities and towns, letting our utility suppliers know how much we owe them, staying in touch with what is important to us, researching, understanding perceived value of anything through to buying digital goods, products or services and making payments. It is no wonder that in such a short period of time where this is happening right in front of our eyes, we still cannot even begin to imagine where it will take us in the future.
Technology is so powerful; it has allowed the human race to advance in ways that were just simply not even conceivable before its time. ‘Before its time’…I am not sure what I mean by that. Since technology has been around longer than the human race. It seems strange even writing that; but I believe the reality of technology starts with life itself and the evolution of the world that we know and live in today. Mobile technology is just one element of a whole world of biological and non-biological technology evolutions. Non-biological evolutions need a creator, a creator can exist because of biological evolutions. Make sense? I think ‘technology’ is an almost impossible thing to define but I think we have to split this in these two pieces.
Biological Evolution of living technology
‘Technology that were Creators’
Biological evolution of the Human Race
Non-Biological Evolution of non-living technology
with the biological evolution of technology that were creators
‘technology that was created’
Technology that was made by technology that were creators
So it should be clear now that mobile sits within the Technology that was made by Technology that were creators space. Why is this important? We need to understand the context of the bigger picture rather than just looking at mobile.
Technology evolution depends on its creators. That is you and I. Creators evolve according to their natural evolution (remember we are biological technology). Now the lines start to blur because you could ask ‘are we evolving according to the technology that we are creating?’ Anyway, another time for that one.
We have since life began carved, manufactured, developed, created concepts of technology to ultimately make our existence on earth enriched, easier and healthier. The internet has enabled us to put all our thoughts, ideas and concepts all into one place, like a giant brain. Thanks to mobile technology this brain is now accessible to us all across the connected world like being on a drip. We can open it and close it as and when we feel. Its always there, its always on but we are in control as to when we use it to make our days enriched, easier or healthier. This is the power of mobile and why like no other industry it is growing at a rate that we have never seen before anywhere else in our time. I am proud to be part of such an amazing evolution of technology and communication that is simply extraordinary.
Christian Louca
Mobile advertising hits £500m in 2012
Posted: October 9, 2012 in Ad Industry, Advertising, Digital Display Advertising, Digital Trends, Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile SearchTags: Advertising, Business, Facebook, Google, IAB, Internet Advertising Bureau, Mobile, Mobile Advertising, Mobile phone, Mobile Search, PwC, uk internet advertising
Posted By } Mark Sweney guardian.co.uk,
The explosion in the popularity of smartphones and tablets has led to mobile advertising revenues nearing £500m in 2012. Photograph: Lee Jae-Won/Reuters
The explosion in popularity of smartphones, tablets and the app revolution has fuelled a more than doubling in mobile advertising to £500m this year – just four years after the sector struggled to attract £25m.
UK mobile advertising grew a staggering 132% in the first six months of this year to £181.5m, according to the latest Internet Advertising Bureau (IAB) report conducted by PricewaterhouseCoopers.
Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores as smartphone ownership nears 60% of the UK’s adult population – with forecasts putting UK mobile spend at as much as £511m for the full year.
In 2011, the IAB put mobile ad spend at £203m.
Mobile display and video advertising almost doubled in the first six months this year to £50m, with mobile search soaring by more than 150% to £132m.
Mobile search accounts for almost three-quarters of all UK mobile ad spend.
Total UK internet advertising spend rose 12.6% year on year in the first six months to £2.59bn, comfortably on track to pass £5bn for the year. The total digital display advertising market, including mobile, rose 10.6% in the first half to £591m.
One of the biggest beneficiaries of the rise of digital display advertising, albeit not on mobile, has been Facebook. Enders Analysis puts Facebook UK’s full-year ad revenues at £236m, a healthy 35% year-on-year rise.
However, these figures actually represent a cut of 18% on more bullish estimates made earlier in the year.
Enders analyst Ian Maude said the downgrade is the result of factors including a steeper-than-expected slowdown in the rate of Facebook’s ad revenue growth, marketers reassessing the value of ploughing money into gathering friends and likes to brand pages, and the social networking site’s well-documented struggle to make money out of mobile.
Jamie Matthews, chief executive of Initials Marketing, believes the scope for growth for mobile marketing remains massive.
“The £500m mark is just the start,” he says. “Facebook is racing to develop a mobile ad strategy to tap into its 550 million monthly mobile users, and more than half of big companies do not yet have a coherent mobile marketing strategy. I would expect mobile advertising to continue to grow at a staggering rate for some years yet.”
The biggest segment of the internet advertising market continues to be paid-for searches, which are dominated by Google.
Spend on search advertising rose 16% in the first half to crack £1.5bn, a 60% share of the overall market.
The rise of mobile ad spend in the UK
2008: £25.45m
2009: £37.6m, up 32% year on year
2010: £83m, up 116% year on year
2011: £203m, up 157% year on year
2012: £181.5m in the first half, up 132% year on year.
Via: http://www.guardian.co.uk/media/2012/oct/09/mobile-advertising-500-million-pounds-2012?newsfeed=true
Infographic – Mobile Advertising Landscape (The Players)
Posted: August 1, 2012 in Ad Industry, Advertising, Display advertising, Industry News, Location Based Services, Mediation Platforms, Mobile Ad Exchanges, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Platforms, UncategorizedTags: Ad Servers, Agencies, Analytics, Demand Side Platforms, Discovery, In App Payments, LBS, Mediation Platforms, Mobile Ad Networks, Mobile Advertising, Mobile Analytics, mobile exchanges, Rich Media, RTB, Search, video, virtual currency
Crazy Social Media Info Graph – Confused?
Posted: May 18, 2012 in Advertising, Digital Marketing, Industry News, Marketing, Media & Entertainment, Mobile Applications, Mobile Social Media, Mobile Social networking, Multichannel Marketing, Online, Social Media, Social Media Marketing, Social Networking, TechnologyTags: Advertising, Blogger, Buddy Media, Clickable, Facebook, Pinterest, social media, Twitter, Zynga
Guardian mobile site drives mores unique browsers & traffic than apps & tablets combined but where is the engagement?
Posted: May 17, 2012 in Digital Marketing, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, Online, Publishing, Publishing Industry, Tablets, Technology, Uncategorized, User Experience & UsabilityTags: Android, App store, App Store (iOS), Guardian, Handhelds, iOS, iphone, iTunes, Mobile, Mobile phone, mobile statistics, mobile web, Page view, Smartphone, Statistics, The Guardian
the guardian (Photo credit: Wikipedia)
It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009. From memory at the time, 4th Screen were selling around 1 million page views per month. I have posted below the latest figures from their site**, that figure now stands at 6.2 million and generates more unique browsers and monthly page views than their iOS, Android and iOS tablet apps combined. These figures are somewhat surprising but not because their mobile internet has the biggest pull, rather that their mobile traffic has only 6 fold in 4 or so years and all their mobile channels are not generating significant page impressions.
I have always been an advocate for mobile internet and I do get and understand that having an app strategy for print and digital publishers makes perfect sense. After all, I have personally been involved in building so many for clients as such, why wouldn’t I think this. My bigger question is why is their mobile internet site and apps not generating higher levels of uniques or monthly page impressions? We know they have an award winning app and their paid for model seemed to work and made them a small profit after development costs.
But… why is their mobile internet site generating far less monthly page impressions in ratio to their applications? And… are their applications generating enough impressions in ratio to the unique users?
Mobile Internet
Generating 6.2 million page impressions from 2.5 million unique browsers can be averaged out that for every one customer visiting the site once a month is only generating 2.5 page impressions per visit. I am guessing that their customers are visiting more than once a month which would mean they are generating even less impressions per visit (just divide the impression number by the number of visits). As you can see from these states it becomes somewhat disappointing and raises some concern. Maybe I am interpreting unique browsers wrongly as unique users, but it sounds like the same thing to me.
The iphone app is a little better…
Again applying the same principle generating 1 million page impressions from 34,000 uniques can be averaged out that for every 1 customer using the app once a month is generating about 30 impressions per visit. Like their mobile internet users the reality is they are visiting more than once a month and therefore the impressions they generate per visit are even less.
Lets look at the rest, again applying the same methodology…
iPad app
45,113 monthly uniques generating 3.45 million page impressions equates to 1 customer visiting once a month generating 75 page impressions per visit.
Android app
11,000 monthly uniques are generating 1.2 million page impressions equates to 1 customer visiting once a month generating 110 page impressions per visit.
What does this all mean?
In summary, it shows that their Android app is generating a much richer experience than their other channels. Or maybe Android users are just more engaged than iOS users. We have to be careful here as their mobile internet site will have traffic from all devices but overall the statistics suggest that most of their mobile site users are less engaged than their app users.
In my experience, working with print and digital publishers it is typical for a user to generate up to 10 impressions per visit but at an absolute minimum of visiting the site or apps 2 to 3 times a week. This would mean you would have to divide those impressions (generated by the users) by approximately 12. In doing that, the numbers would suggest that only their Android app and iPad app are delivering a rich experience where the user is most engaged generating 9 to 6 impressions per visit respectively. The others fall well short of this and their mobile internet site alarmingly so.
m.guardian**
A dedicated mobile site giving users access to guardiannews.comcontent any time and from any device. It is optimised for mobile screen sizes and connection speeds.
Traffic:
2.5 million monthly unique browsers
6.2 million monthly page views
m.guardian is showing incredible growth and almost doubled its traffic over the course of 2011 – growth that is outstripping total growth of the mobile internet market (+25% yr on yr).
Users are accessing a broad range of content through m.guardian with the top five most visited sections being world news, football, sport, technology and Comment is free. Comment is free alone delivers over 250,000 page views per month – an indication that users are valuable opinion leaders.
iPhone app
An award winning iPhone app featuring video, live blogs and more that is available free to users in the US.
Traffic:
34,000 monthly unique browsers
1 million monthly page views
With steady growth in unique browsers of almost 50% over the last four months, the iPhone app is another strong performer in GNM’s mobile portfolio. What’s more, the proportion of heavy users is high at just over 50%. That, combined with a strong frequency metric for user behaviour, indicates a very loyal and engaged audience.
In addition to the regular news content, users have a strong preference for football, sport and business content.
iPad app
We launched our critically acclaimed iPad app in October 2011 and since then it has been downloaded more than 500,000 times (globally). With a clean, modern design and easy navigation the Guardian iPad app is immensely readable.
Traffic:
45,113 monthly unique browsers
3.45 million monthly page views
Android App
Free to download and available from the Android market worldwide it contains the latest news, sport, comment, reviews, videos, podcasts and picture galleries from the Guardian website.
Traffic:
11,000 monthly unique browsers
1.2 million monthly page views
The app delivers a globally minded audience of opinion leaders and the most popular sections include football, Comment is free and world news.
Furthermore, over one in three are heavy users and this has steadily increased over the last few months – an indication that user loyalty and engagement is growing.
SOURCE**: Guardian (http://www.guardian.co.uk/advertising/mobile?newsfeed=true)
One tablet generates as many website visits as four smartphones
Posted: May 16, 2012 in Industry News, Information communications technology, Internet, Mediation Platforms, Mobile Internet, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Wireless TechnologiesTags: Android, digital index, index report, Mobile, penetration rate, Technology
My Comments on the below:
It is becoming harder and harder to differentiate between a smartphone and tablet. However, there are two distinctive behaviours that will not change. Browsing the internet ‘at home’ and ‘on the go’. There is a certain size tablet that will mainly stay at home for the internet browsing as described in the article such as an iPad or other earlier tablet devices. In parallel, the newer smaller devices such as Galaxy Note that blur the line between smartphone and tablet lean towards being a device that access information ‘on the go’ and equally ‘at home’. The key difference is they are delivering a larger visual experience ‘on the go’ and a larger enough experience to access the internet ‘at home’ that could be considered richer than traditional smartphones. Maybe we should call them internetphones 
Posted By } David Moth
One tablet generates as many website visits as four smartphones, according to data from Adobe’s Digital Index Report.
By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.
However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.
The report highlights that from 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.
Adobe predicts that at its current rate of growth tablet traffic will surpass smartphone traffic within 12 months.
Within a year of its launch in Q2 2010 the iPad accounted for 1% of total website visits, reaching 4.3% of total visits by the end of 2011.
In contrast, within the first two years of the iPhone market entry, smartphones accounted for 0.4% of total website visits, taking nearly three years to reach 1% of total visits.
If this trend continues then tablets will account for more than 10% of website visits in 2014.
But Adobe’s report isn’t the first piece of research to highlight the growing popularity of tablets.
A recent survey by InMobi and Mobext found that 69% of tablet owners make a purchase on their device every month.
This highlights the fact that e-tailers need to have a tablet strategy in place.
Our comprehensive blog post, ‘tablets: the opportunity for marketers‘, has a number of tips for how advertisers should seek to target tablet users.
However, we should also be careful not to overstate the importance of tablets, as despite similar levels of engagement PCs drive disproportionately more website visits than tablets.
Adobe’s report shows across North America and Western Europe there were six times more PCs shipped than tablets in between 2009 and 2011.
Yet in Q1 2012 PCs accounted for 19 times more website visits.
The reasons for this are fairly obvious – people use PCs all day at work, and most tablet owners will also use a PC for browsing at home.
Adobe report also appears to fail to take into account the millions of PCs in existence before 2009.
Finally, the data shows that tablet users are more likely to use their device to visit certain types of websites.
For example, consumers consider tablets and PCs to be nearly interchangeable for media consumption and for repeated interactions with financial service providers.
“This suggests that consumers consider tablets to be similar to PCs for visits that are repeated, routine, involve passive consumption of content, and so on.”
However, PC conversion rates are much higher than tablet for retail and travel sites, “suggesting that consumers prefer PCs for visits involving research, comparison of alternatives, and online purchasing.”
Adobe’s Digital Index Report presents findings from an analysis of 23bn visits made to more than 325 mobile and traditional brand websites from January to March of 2010, 2011 and 2012.
