Christian Louca
London, UK – 2nd March 2010:
Full service mobile solutions provider YOC today announced that it has been selected to sell the advertising inventory on the ELLEuk Horoscopes iPhone application. The iPhone application, launched in January 2010 provides readers with free access to ELLEuk’s hugely popular Horoscope content offering daily, monthly and yearly astrological updates from ELLEuk’s resident astrologers, The Saturn Sisters.
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YOC will deliver mobile advertising to the application, targeting advertisers in the luxury and high end retail space, automotive sector and beauty industry. The Horoscopes iPhone application which is available for download free of charge from Apple’s App Store will feature a number of adverts from UK and European based advertisers.
The deal represents YOC’s second partnership with publisher Hachette Filipacchi. YOC began selling advertising inventory on entertainment and showbiz website Digital Spy’s mobile offering in 2009.
“We already have a trusted relationship with YOC, having worked with them on our Digital Spy mobile website and we’re excited to continue to grow this partnership with ELLEuk. With one of the largest mobile media networks in Europe, we’re confident that YOC can help us to effectively monetise our iPhone application by providing our users with relevant advertising that’s of genuine interest to them,” said Jonathan Asfaw, Digital Commercial Director at Hachette Filipacchi Media.
“We’re really happy to be working with ELLEuk and furthering our relationship with Hachette Filipacchi. Over the last few months, our media network has grown in leaps and bounds and we’re now receiving more than 600 million monthly page impressions and reaching over 35 million unique mobile users,” said Christian Louca, Managing Director of YOC UK. “What this means for advertisers is that whatever their message or target audience, we can guarantee them the reach and excellent return on their investment. The ELLE Horoscopes iPhone app is a unique offering in the UK market as it enables advertisers to reach an almost entirely female audience. This is unusual as, traditionally, the female audience is harder to reach in mobile.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About Hachette Filipacchi UK:
Hachette Filipacchi UK, a subsidiary of Lagardère Active, publishes seven leading consumer magazines – Psychologies, Red, ELLE, ELLE Decoration, Sugar and soap celebrity titles Inside Soap and All About Soap. In addition, ELLE Collections, the definitive bi-annual guide to catwalk fashion, was launched in July 2006, the first brand extension from UK ELLE. Hachette’s Digital Division was established in early 2007 with ELLEuk.com and Sugarscape.com launched the same year. Hachette acquired Digital Spy, the UK’s premier independent entertainment news website, in April 2008. The Digital Division also consists of sites supporting the magazine brands including Psychologies and Red Direct.
For more information, please contact:
Becca Daniel or Robert Haslam
Mi liberty Ltd
P: +44 20 7751 4444
URL Links:
http://www.nma.co.uk/news/elle-appoints-yoc-to-sell-ads-across-iphone-app/3010569.article
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