Christian Louca
Unveils trio of mobile microsites promoting the Peugeot 107, 207 and 308
London, UK – 4th March 2010:
Full service mobile solutions provider YOC today announced that it has been selected by Peugeot to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency. The campaign consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, 207 and 308 models of the car. Upon clicking on one of the three car models, mobile users will be directed through to a dedicated microsite where they will be able to find more information on the car, locate their nearest dealer, book a test drive and request a brochure.
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Charged with designing and building the banner advert and the three individual microsites, YOC has created an industry first with the new expandable advertising format. Accessible on the iPhone, Android handsets, BlackBerry devices and other smartphones, the Peugeot banner ad will be promoted across the YOC network which receives over 600 million monthly page impressions and reaches over 35 million unique mobile users.
“Mobile internet is really coming alive and the promise of optimised content is finally here. Once only accessible online, we’ve brought expandable ads to the mobile enabling brands to deliver rich, unique and tailored content,” said Christian Louca, Managing Director of YOC UK. “With our experience in developing and operating more than 400 mobile portals in Europe, we’re a perfect fit for Peugeot to help expand its mobile presence.”
“The very nature of expandable adverts brings mobile internet to life for advertisers. We’ve been championing this format for a long time now and it’s great to see it come to fruition. With expandable adverts, brands can deliver high quality, interactive content; unhampered by format restrictions,” said Alex Newman, Head of Mobile at OMDUK.
Jody Bates, Media Manager at Peugeot commented, “Working with YOC, we have been able to introduce another exciting element to our mobile advertising portfolio and can now provide our customers with detailed information on a range of our models whenever they want it and wherever they are. It’s great to see mobile internet deliver on its promise of being able to offer relevant, timely and valuable information to our customers.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About OMD:
Omnicom Media Group (www.omnicommediagroup.com) is the media division of Omnicom Media Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialised companies in areas including search engine marketing, branded content production, corporate asset barter, out-of-home media and insert media. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
Omnicom Media Group, UK includes OMD UK Group (OMD UK, Manning Gottlieb OMD, M2M, OMD International, OMD Digital, BrandScience and Fuse) and also PHD UK Group (PHD, PHD North, Rocket, PHDIQ, Drum, PHD International, BrandScience and Drum) plus OPera.
For more information about OMD UK please contact Ella d’Amato on 02030234593 or ella.damato@omd.com
For more information, please contact:
Jen Hibberd or Becca Daniel
Mi liberty Ltd
P: +44 20 7751 4444
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