Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture galleries, video and 360° rotation, to the integration of couponing, wallpapers and social networking tools.
“YOC Ad Plus allows advertisers to hand pick well known media titles on which to run their campaigns, offering a solid advertising environment,” says Gary Danks, advertising director at YOC. “YOC Ad Plus’s ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness, Wilkinson Sword is the first brand to sign-up to use YOC Ad Plus and the format will roll out on Apple iOS and Android.
MobileSQUARED projects around 19.4 million smartphones in the UK by the end of 2010. This means, the more creative the mobile ad campaigns, the increased likelihood that more people will be able to access and engage. This is just the beginning.