My Principles:
To be integral, passionate, determined and to enjoy life.
My Background:
I worked in the music industry from a young age for companies such as Warner Music and Pinnacle Entertainment, subsequently setting up my own record label and production house which I ran for six years. From there, I went on to set up a small mobile content & marketing agency, Trusted Media, in 2003; signing over 100 record labels to create mobile content for operators such as O2, Vodafone and Orange. I have been in mobile ever since, working at Enpocket and then Nokia Interactive on large accounts such as Trinity Mirror before moving on to head up YOC’s UK division. I am extremely passionate about the mobile medium.
My Current Experience:
Managing Director, YOC Limited
My Current Experience: YOC Group – Leading European Full Service Mobile Solutions Provider.
Clients include:
Coca Cola, Barcadi, Johnson & Johnson, Nike, Kraft, Samsung, Mercedes, GM, Volvo, Deutsche Bank, Deutsche Postbank, Group M, Proximity, BD-NTWK, Masterfoods, Nestle, Vittel, Barcadi Global Brands, Motorola, Disney, Wikipedia, Accuweather, 123play.com, Teletext, PC Advisor, Macworld (IDG Communications), Pistonheads, Auto Car, Stuff.tv, What Car (Haymarket Consumer Media), Perez Hilton, Hi5, Digg, DivX, Peperonity, Flirtomatic, Qeep, 3G Hutchinson, The Independent, The Guardian, The Daily Telegraph, The Sun, the Times, Trinity Mirror, New York Post and 20th Century Fox.
We are members of the MMA and IAB.
My Areas of Expertise:
In my role as Managing Director at YOC, a full service mobile marketing agency, I am charged with the development of UK strategy and maintaining the growth of the UK team through both organic and non-organic expansion methods. I have full P&L responsibility and lead the mobile advertising division. YOC’s current areas of focus are mobile marketing, mobile internet and mobile advertising solutions. We work with many major consumer facing brands across Europe, implementing over 1200 mobile marketing campaigns, building over 400 mobile portals and initiating over 2 billion on pack promotions.
I am responsible for YOC’s partnerships with international Publishers and Media Owners, helping them with the conceptualisation, monetisation and marketing of their mobile portals. We have one of the largest off-portal media networks across Europe which we use to successfully run mobile advertising campaigns for many brands (across Automotive, Financial, Technology, Gambling, Cosmetics, FMCG, Entertainment sectors) and the Government. Our current network stands at 600+ Million Impressions per month.
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