Author Archive

It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009.  From memory at the time, 4th Screen were selling around 1 million page views per month.  I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...]

My Comments on the below: It is becoming harder and harder to differentiate between a smartphone and tablet.  However, there are two distinctive behaviours that will not change.  Browsing the internet ‘at home’ and ‘on the go’.  There is a certain size tablet that will mainly stay at home for the internet browsing as described [...]

Posted By } Olga Kharif Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. The Google Inc. (GOOG) (GOOG) engineering director is continually monitoring Internet-access rates — from hotels, offices and airport lounges around the world — looking for ways to speed things up. Jain’s [...]

My Comments: A nice article summing up the basics of mobile advertising.  I would point out that another Key Metric is Conversion i.e what happens after the click: download a piece of content, register to a service, make a transaction etc etc. Posted By } David Hillis (@davidhillis) So you have built your mobile website or app and [...]

    Posted by } Glynn Davies   With just over a month until the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 is enforced, it was high time that an organisation with the weight to set a precedent got off the fence and took a serious position on the matter. Who better than the UK’s Government Digital [...]

Hello everybody, We are looking for several permanent developers with the desire and skill to build our new mobile venture. If you fulfil a significant portion of the desired skills and experiences we’d like to hear from you. Knowledge and understanding of the web and mobile market is a must have.  If this sounds of [...]

Posted by } Alex Spencer 2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, Tablets and the mobile internet become mainstream among consumers, and that saw marketers and advertisers increase spend and begin prioritising mobile. 2012 looks set to be even more of a critical [...]

Posted by ] Rachel King Following eBay‘s grand introduction of its X.commerce open-source platform at the Innovate Developer Conference last week, eBay is having another week to boast about. This afternoon eBay reported third-quarter earnings of $490.5 million, or 37 cents a share. Non-GAAP earnings were 48 cents a share on revenue of $2.97 billion. Wall Street was [...]