Archive for the ‘Wireless Technologies’ Category

Tamome CEO shares his vision of mobile & technology with launch of his new business

Posted: November 16, 2012 in Ad Industry, Advertising, Affiliate Marketing, Affiliate Networks, Affiliates, Digital Display Advertising, Digital Marketing, Display advertising, Industry News, Information communications technology, M-Commerce, Marketing, Mobile Ad Networks, Mobile Advertising, Mobile Affiliate Networks, Mobile Affiliation, Mobile Developers, Mobile Industry News, Mobile Search, Mobile SEM, Mobile Technology, Performance Advertising, SEM, SEO, Tablets, Tamome, Technology, Technology Evolution, Technology Theory, Wireless Technologies
Tags: , , , , ,
1

Tamome – Mobile Affiliate Advertising Marketplace launched by Founder & CEO Christian Louca

www.tamome.co.uk

Calling Partnerships

As Founder & CEO of Tamome I announce we are open for partnerships within the mobile affiliate advertising market sector.  The Tamome team have been quietly building our technology since February of this year and we are now live with major clients.  We are looking to extend partnerships with advertisers, affiliates, publishers and app developers. The time has come for the birth of mobile affiliation, a massively overlooked market segment that warrants some attention.

We have strong ambitions to drive this froward;  with all our knowledge, insight, motivations, passion and general love of the industry we hope to disrupt the market through creating exciting opportunity for all our partners and partners customers alike.  We invite you to participate in the next generation of mobile advertising.

A little bit of vision

With smartphone and tablet penetration accelerating across the globe and with more and more people using this as their means to stay connected with the world; always on, always connected and always with us.  This has become the preferred method of; communicating with friends, family, colleagues, TV Shows, entertainment,  finding out what is happening in the world, sharing content on a global scale in seconds,  navigating our way around the worlds cities and towns, letting our utility suppliers know how much we owe them, staying in touch with what is important to us, researching, understanding perceived value of anything through to buying digital goods, products or services and making payments.  It is no wonder that in such a short period of time where this is happening right in front of our eyes, we still cannot even begin to imagine where it will take us in the future.

Technology is so powerful; it has allowed the human race to advance in ways that were just simply not even conceivable before its time. ‘Before its time’…I am not sure what I mean by that.  Since technology has been around longer than the human race.  It seems strange even writing that; but I believe the reality of technology starts with life itself and the evolution of the world that we know and live in today.  Mobile technology is just one element of a whole world of biological and non-biological technology evolutions.  Non-biological evolutions need a creator, a creator can exist because of biological evolutions.  Make sense?  I think ‘technology’ is an almost impossible thing to define but I think we have to split this in these two pieces.

Biological Evolution of living technology

‘Technology that were Creators’

Biological evolution of the Human Race

Non-Biological Evolution of non-living technology

with the biological evolution of technology that were creators

‘technology that was created’

Technology that was made by technology that were creators

So it should be clear now that mobile sits within the Technology that was made by Technology that were creators space. Why is this important?  We need to understand the context of the bigger picture rather than just looking at mobile.

Technology evolution depends on its creators.  That is you and I. Creators evolve according to their natural evolution (remember we are biological technology).  Now the lines start to blur because you could ask ‘are we evolving according to the technology that we are creating?’  Anyway, another time for that one.

We have since life began carved, manufactured, developed, created concepts of technology to ultimately make our existence on earth enriched, easier and healthier.  The internet has enabled us to put all our thoughts, ideas and concepts all into one place, like a giant brain.  Thanks to mobile technology this brain is now accessible to us all across the connected world like being on a drip.  We can open it and close it as and when we feel.  Its always there, its always on but we are in control as to when we use it to make our days enriched, easier or healthier.  This is the power of mobile and why like no other industry it is growing at a rate that we have never seen before anywhere else in our time.  I am proud to be part of such an amazing evolution of technology and communication  that is simply extraordinary.

Christian Louca

One tablet generates as many website visits as four smartphones

Posted: May 16, 2012 in Industry News, Information communications technology, Internet, Mediation Platforms, Mobile Internet, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Wireless Technologies
Tags: , , , , ,
1

My Comments on the below:

It is becoming harder and harder to differentiate between a smartphone and tablet.  However, there are two distinctive behaviours that will not change.  Browsing the internet ‘at home’ and ‘on the go’.  There is a certain size tablet that will mainly stay at home for the internet browsing as described in the article such as an iPad or other earlier tablet devices. In parallel, the newer smaller devices such as Galaxy Note that blur the line between smartphone and tablet lean towards being a device that access information ‘on the go’ and equally ‘at home’.  The key difference is they are delivering a larger visual experience ‘on the go’ and a larger enough experience to access the internet ‘at home’ that could be considered richer than traditional smartphones.  Maybe we should call them internetphones :)

Posted By } David Moth

One tablet generates as many website visits as four smartphones, according to data from Adobe’s Digital Index Report.

By the end of Q1 2012 smartphones accounted for 6.1% of site visits compared to 4.3% on tablet.

However, smartphones only maintain a greater share of website visits due to the lower penetration rate of tablets.

The report highlights that from 2010 through to 2011 there were 5.3 times more smartphones shipped across North America and Western Europe compared to tablets.

Adobe predicts that at its current rate of growth tablet traffic will surpass smartphone traffic within 12 months.

Within a year of its launch in Q2 2010 the iPad accounted for 1% of total website visits, reaching 4.3% of total visits by the end of 2011.

In contrast, within the first two years of the iPhone market entry, smartphones accounted for 0.4% of total website visits, taking nearly three years to reach 1% of total visits.

If this trend continues then tablets will account for more than 10% of website visits in 2014.

But Adobe’s report isn’t the first piece of research to highlight the growing popularity of tablets.

A recent survey by InMobi and Mobext found that 69% of tablet owners make a purchase on their device every month.

This highlights the fact that e-tailers need to have a tablet strategy in place.

Our comprehensive blog post, ‘tablets: the opportunity for marketers‘, has a number of tips for how advertisers should seek to target tablet users.

However, we should also be careful not to overstate the importance of tablets, as despite similar levels of engagement PCs drive disproportionately more website visits than tablets.

Adobe’s report shows across North America and Western Europe there were six times more PCs shipped than tablets in between 2009 and 2011.

Yet in Q1 2012 PCs accounted for 19 times more website visits.

The reasons for this are fairly obvious – people use PCs all day at work, and most tablet owners will also use a PC for browsing at home.

Adobe report also appears to fail to take into account the millions of PCs in existence before 2009.

Finally, the data shows that tablet users are more likely to use their device to visit certain types of websites.

For example, consumers consider tablets and PCs to be nearly interchangeable for media consumption and for repeated interactions with financial service providers.

“This suggests that consumers consider tablets to be similar to PCs for visits that are repeated, routine, involve passive consumption of content, and so on.”

However, PC conversion rates are much higher than tablet for retail and travel sites, “suggesting that consumers prefer PCs for visits involving research, comparison of alternatives, and online purchasing.”

Adobe’s Digital Index Report presents findings from an analysis of 23bn visits made to more than 325 mobile and traditional brand websites from January to March of 2010, 2011 and 2012.

Via: http://econsultancy.com/uk/blog/9880-one-tablet-generates-as-many-website-visits-as-four-smartphones?utm_medium=email&utm_source=daily_pulse

 

Google Ventures’ Rich Miner talks about the mobile revolution

Posted: September 13, 2011 in Industry News, Mergers & Acquisitions, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, Technology, Venture Capitalism, Wireless Technologies
Tags: , , , , , , ,
0

Google Ventures announced recently that it is investing inAstrid, a task management app, and Crittercism, an SDK that helps provide customer support for mobile.

Google Ventures’ partner Rich Miner made the announcement during VentureBeat’s fourth annual MobileBeat conference. (We have a separate story withmore details on the Astrid investment.) We’ll be posting more on those companies throughout the day.

After the announcement, Miner answered the question on everyone’s mind: Where’s the Android fund? Kleiner Perkins has its Apple-focused iFund, but neither Google nor venture firms have anything similar for Android startups.

“I think the time has gone by,” said Miner. “It’s now all about mobile.”

The proof is in the pudding, er, funding: Astrid and Crittercism are both mobile companies.

Miner has a front seat to watch mobile phone market growth. He became a partner of Google Ventures after Android, the mobile platforms company he co-founded, was acquired six years ago. He has over 25 years of experience growing businesses with innovative communications and interface-intensive applications. During his early years at Google, he helped lead the development of the Android platform and ecosystem. Prior to Android, Rich was a Vice President at Orange, where he led R&D activities in North America and was an original principal at Orange Ventures when it was founded.

Miner recalled his early days at Google six years ago, when Android was “treated as a separate startup.” The company was self-funded when Google picked it up.

“It was Larry [Page, Google co-founder] who latched on first. He was our champion. He shared our strategic view,” said Miner. He says he was impressed that Page, his co-founder Sergey Brin and then-CEO-now-chairman Eric Schmidt understood the mobile industry. It was important for Android to have support and flexibility right from the start, and those ingredients are necessary today.

“There were skeptics about Android all the way through last year,” said Miner. “There has been a tipping point.”

That tipping point happened in the last six months, he explains. As a VC, Miner’s goal has always been to make money, and Apple’s App Store makes money. Up until last year he was recommending companies focus on iOS. Now, he says, Android is “on a rocket ship.”

Another hot topic: Where is Google going with Chrome?

Miner believes the line between Android and Chrome has been drawn: Android is for mobile, while Chrome is for desktop and laptop environments. The theme is that Google understands the open platform. Miner also believes native apps and HTML 5 both have their place. Android, however, supports both for the times you want or need to go offline.

Via: http://venturebeat.com/2011/07/12/google-ventures-rich-miner-on-the-mobile-revolution/

BOMBSHELL: Google Buying Handset Maker Motorola Mobility For $12.5 Billion

Posted: August 15, 2011 in Handset manufacturers, Industry News, Information communications technology, Mergers & Acquisitions, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Technology, Smartphones, Technology, Telecommunications, Wireless Technologies
Tags: , , , , , , , , ,
0

Huge!

Google is buying handset maker Motorola Mobility for $12.5 billion in cash.

That’s a 61% premium.

Needless to say this is a gamechanger in the mobile world, as Google moves down the stack, and is no longer just an operating system provider meaning it competes directly with Apple as well as the various other handset makers who currently use Android.

What’s more, one of the biggest arguments in favor of Apple’s continued to dominance is that without a complete end-to-end “stack”, no other platform could compete with its integrated software/hardware setup.

Bear in mind that Google has over $35 billion in cash, so this answers one question about what they’ll do with it. The company still has tons more dry poweder.

Other handset makers, like RIMM and Nokia are both up pre-market on the news as the focus obviously turns to Microsoft: Is it now forced to buy one of them? Or does Microsoft benefit because the remaining handset makers (Samsung, etc.) now turn more towards Windows?

Another angle that will be scrutinized is MMI’s patent portfolio, and how that plays out.

That’s one of the key points made by Larry Page in his post on the subject:

We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Appleand other companies.

Obviously lots to digest. Stay tuned with LIVE coverage all day at SAI.

Full press release below, and below that we’ve posted Larry Page’s Google blog post explaining the deal.

—————

MOUNTAIN VIEW, Calif. & LIBERTYVILLE, Ill.–(BUSINESS WIRE)– Google Inc. (NASDAQ:GOOG - News) and Motorola Mobility Holdings, Inc. (NYSE:MMI - News) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Larry Page, CEO of Google, said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

Sanjay Jha, CEO of Motorola Mobility, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”

Andy Rubin, Senior Vice President of Mobile at Google, said, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the US, the European Union and other jurisdictions, and the approval of Motorola Mobility’s stockholders. The transaction is expected to close by the end of 2011 or early 2012.

Webcast Information

Google and Motorola Mobility will hold a conference call with financial analysts to discuss this announcement today at 8:30am ET. The toll-free dial-in number for the call is 877-616-4476 (conference ID: 92149124). The call will also be webcast live at http://investor.shareholder.com/media/eventdetail.cfm?eventid=101369&CompanyID=ABEA-3VZHGF&e=1&mediaKey=A21887C59EBAAC12F1BCF4D43C080953. The webcast version of the conference call will be available through the same link following the conference call.

———————–

Supercharging Android: Google to Acquire Motorola Mobility

8/15/2011 04:35:00 AM

Since its launch in November 2007, Android has not only dramatically increased consumer choice but also improved the entire mobile experience for users. Today, more than 150 million Android devices have been activated worldwide—with over 550,000 devices now lit up every day—through a network of about 39 manufacturers and 231 carriers in 123 countries. Given Android’s phenomenal success, we are always looking for new ways to supercharge the Android ecosystem. That is why I am so excited today to announce that we have agreed to acquire Motorola.

Motorola has a history of over 80 years of innovation in communications technology and products, and in the development of intellectual property, which have helped drive the remarkable revolution in mobile computing we are all enjoying today. Its many industry milestones include the introduction of the world’s first portable cell phone nearly 30 years ago, and the StarTAC—the smallest and lightest phone on earth at time of launch. In 2007, Motorola was a founding member of the Open Handset Alliance that worked to make Android the first truly open and comprehensive platform for mobile devices. I have loved my Motorola phones from the StarTAC era up to the current DROIDs.

In 2008, Motorola bet big on Android as the sole operating system across all of its smartphone devices. It was a smart bet and we’re thrilled at the success they’ve achieved so far. We believe that their mobile business is on an upward trajectory and poised for explosive growth.

Motorola is also a market leader in the home devices and video solutions business. With the transition to Internet Protocol, we are excited to work together with Motorola and the industry to support our partners and cooperate with them to accelerate innovation in this space.

Motorola’s total commitment to Android in mobile devices is one of many reasons that there is a natural fit between our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers everywhere.

This acquisition will not change our commitment to run Android as an open platform. Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.

We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.

The combination of Google and Motorola will not only supercharge Android, but will also enhance competition and offer consumers accelerating innovation, greater choice, and wonderful user experiences. I am confident that these great experiences will create huge value for shareholders.

I look forward to welcoming Motorolans to our family of Googlers.

Posted by Larry Page, CEO

Via: http://www.businessinsider.com/breaking-google-buying-motorola-mobility-for-125-billion-2011-8#ixzz1V6KELtUY

Mobile advertising: profit at your fingertips

Posted: June 10, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Industry News, Mobile Internet, Multichannel Marketing, Online, Smartphones, Tablets, Technology, Telecommunications, Television, Wireless Technologies
Tags: ,
0

Posted By ] James Robinson

Expensively produced adverts that were once only seen in glossy magazines are now being produced for many tablets and smartphones. Photograph: Jim Wilson/New York Times/Redux/eyevine

Mobile advertising is finally beginning to come of age as phones transform the relationship brands have with their customers in new, and sometimes unexpected, ways. The rate of growth is astounding, and the pace of change so rapid it is now difficult to believe that many companies greeted the predicted inexorable growth of mobile advertising with barely disguised scepticism a decade or so ago.

The UK market was worth £83m in 2010, according to the Internet Advertising Bureau (IAB), up from £37.6m the previous year, an 116% like-for-like increase. Online market research company comScore says that in 2010 there were 19.1 million monthly mobile internet users in this country, up by 4.6 million from the same month the previous year. US investment bank Morgan Stanley said this year that “online advertising may finally be entering a golden age”.

The bank believes that the mobile advertising market in western countries is set to reach the recent growth rates seen in Japan, where mobile ad spend rose threefold from 2006 to 2009, to stand at $1bn (£610m). FirstPartner, a consultancy company, predicts that the UK market will be valued at £992m by 2015.

Much of that growth has been driven by the mobile internet and, latterly, by smartphones. Jon Mew, head of mobile at the IAB, points out that 41% of the population already have a smartphone. “By next year that should be half of the population,” he says, “and it shows no sign of slowing.”

Rik Haslam, chief creative officer at leading digital advertising agency RAPP, says: “Clients sometimes ask me whether mobile advertising is really something they should focus on. I tell them that right now more smartphones are being built than laptops and desktops combined, that mobile internet use is ramping up almost 300% faster than desktop internet access did, and that more than 50% of people use a mobile device while watching TV. So yes, it’s something clients should focus on.” He adds: “If the internet revolution disrupted business norms, then the smartphone revolution is devastating business norms.”

Analysts at Morgan Stanley estimate that by 2020 there will be about 10bn mobile internet devices worldwide – 10 times the number of PCs currently in use.

But the story can’t be told by statistics alone, as compelling as they are. The arrival of tablets, Apple’s iPad in particular, and the popularity of location-based services, which use the GPS functionality of a smartphone to offer users services based on their location, have transformed the user experience – and the aesthetics – of mobile advertising. Put simply: it has become sexy.

“Traditional brands didn’t do much on mobile, but it’s changed dramatically in the last year,” says Mew.

In recent years, around two thirds of online advertising spend has traditionally been on ringtones and downloads, but 12% of spend last year came from companies that sell fast-moving consumer goods.

The look, feel and size, of the iPad, one of the fastest-selling new computer devices in history (it took just one month to sell 1m iPads; the iPhone reached the same target in 74 days), has prompted fashion brands and car companies to create sumptuous online campaigns that were only seen in glossy magazines or expensive television adverts until recently.

Generating a response

Although they have been talked about for some time, location-based services have only really started to take off over the past 12 months, aided by the launch of Google and Facebook products, such as Facebook Places. Those services are powerful, allowing carefully targeted advertising campaigns that generate far better responses among consumers. Research published by location data firm Navteq in August 2010 found that 41% of consumers who saw a specific mobile advert went into one of that retailer’s stores – and 53% said it was the advert that prompted them to visit.

Text messaging and advertising campaigns have become more targeted and more sophisticated. More people are using their phones rather than PCs to search the internet (10% of all UK traffic now comes through mobiles) and new mobile technology is enabling big corporations to experiment with reward schemes designed to attract and retain customers, which may, ultimately, make loyalty cards obsolete. M-commerce also continues to grow: mobile-generated sales at online giant eBay tripled to nearly $2bn in 2010, with the UK the fastest adopter.

Challenges remain for advertisers, however. The lure of the iPad and the iPhone, with their hugely popular apps, can make companies who want to establish a mobile advertising presence lazy. According to mobile marketing company 2ergo: “A lot of companies launch a mobile app and think they’ve ticked the mobile box – but an iPhone is only 11% of the total [mobile] market. You’re missing out on the bulk of your target audience.”

If a company wants to reach all of its target audience, it has to create content that can be used on all of the popular operating systems, which combined make up the vast majority of the market. Google’s operating system for mobiles, Android, is growing market share, and Android-powered phones recently overtook iPhone sales. BlackBerry-maker RIM has won a new audience of young enthusiasts who use its instant- messaging service.

All of those platforms are likely to enlarge, but there are lingering concerns among consumers about privacy and there is still some resistance about using services such as mobile internet at all. According to a recent IAB survey, 21% of respondents said they only used their mobile phone for texting or calling. That seems set to change, however, as mobile phones become the next link in the internet’s evolutionary chain. There have been several false dawns, most notably when WAP-enabled phones, which allowed users mobile access to the internet for the first time, became available at the end of the last century and failed to live up to the hype that surrounded their launch. This time around, the hyperbole seems justified.

Via: http://www.guardian.co.uk/mobile-marketing-2011/mobile-advertising-profit-fingertips

Apple Snubs The iAd & My Personal View on the Mobile Ad Market

Posted: June 7, 2011 in Developers, Digital Display Advertising, Digital Marketing, Digital Trends, Display advertising, E-Commerce, Industry News, Information communications technology, M-Commerce, Media & Entertainment, Mobile Ad Networks, Mobile Advertising, Mobile Conference, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, Retail, Smartphones, Technology, Telecommunications, Wireless Technologies
Tags: , , , , , , , , , ,
0

My Comments on the below:

It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider.  Especially, as they were so keen to raise the bar in the mobile ad industry when they announced its release last year. That said the mobile ad industry is moving at such a fast rate and I no doubt Apple are fine tuning their product from the learnings they would have taken to-date.

We are seeing first hand the mobile ad-market exploding into the desk of most Marketers & Media Planners and Buyers. This is a subject that has to be on the list rather than off the list.  There are dynamic shifts across regions in the type of advertisement whether it is brands, content companies or media owners all wanting to capitalise on the opportunity.

Mobile content companies that where present in the early stages are finding it hard to convert in the matured markets such as US and Western Europe.  I believe this is due to user desirability and general maturity of the market.  The old content subscription services are not so sought in markets with strong smartphone penetration.  As the mobile web and apps that are enabled by smartphones offer content that is ‘King’.  Whereas, in emerging markets like LATAM, ASIA, Indonesia with heavy feature phone penetration content is scarce and usability limited. Hence, the desire is still high for content companies to service this void.

Western society is dominated by the big Fortune 100 advertisers whether it is premium advertising with super sexy rich media and the explosion of HTML5 or more simple direct response campaigns pushing for an acquisition/sale of some sort.

We are starting to see the big brands shift some ad-spend into the emerging markets from certain sectors such as, Travel, Finance, Technology, Health and Automotive but this is still a small portion of the total ad spend in those markets that are dominated by content companies.  The end user is still considered as someone with limited or no disposable income unlike its more matured Western Societies. This is changing thanks to technology and many other factors and presents a huge opportunity for M-Commerce as this will in many emerging markets leapfrog e-commerce.

This is when everything changes…

When we consider there are 3 billion people in the world that are not even connected to online and that these 3 billion people in the next five years will become connected via cheaper and still sophisticated smartphones it presents a world of opportunity and excitement.  This is why I work in the most exciting and fastest growing industry of all time.

Posted By ] Dan Frommer

Remember Apple’s iAd? Apple might not, either.

A year after being shown off as a “tentpole” feature of iPhone software, Apple’s mobile advertising business didn’t earn a single mention today, as execs previewed a new version of iOS at the company’s Worldwide Developers Conference in San Francisco.

Apple CEO Steve Jobs even took the opportunity to trash ads.

While discussing Apple’s free, new iCloud email service, he took an apparent jab at Gmail, Yahoo Mail, and the others, which stuff ads in their free email services.

“No ads,” he boasted. ”We build products that we want for ourselves, too, and we just don’t want ads.”

That’s obviously not the same thing as if Jobs were to say “we don’t like iAds” or “iAds stink.”

But it seems to underscore the awkwardness of Apple — a product-focused hardware and software company — trying to become an advertising company. (Much more about that here.)

Maybe there just weren’t any new iAd features to show off today. Apple certainly had a lot of more interesting new stuff to show off. But there wasn’t even a “hey, look how many ads we’re delivering every day” or “wow, we have all these amazing advertisers!” message. Or anything.

Via: http://www.businessinsider.com/apple-snubs-the-iad-2011-6#ixzz1OZxRyZFl

(VIDEO) Apple Introduces iOS 5

Posted: June 7, 2011 in Handset manufacturers, Industry News, Information communications technology, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Platforms, Smartphones, Tablets, Technology, Telecommunications, Wireless Technologies
Tags: , , , , , , , , ,
0

Scott Forstall took the stage at WWDC 2011 to introduce the new iOS 5 which boasts over 200 new features.  See the video below for the update.  It will be made available in Autumn.  The update will be compatible for the iPhone 4 and 3GS, iPad 1 and 2, and iPod touch 3rd and 4th generation.

An In-Depth Look at Safari and Mail in iOS 5

Posted: June 7, 2011 in Developers, Handset manufacturers, Industry News, Information communications technology, Internet, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Telecommunications, Wireless Technologies
Tags: , , , , , , , ,
1

Posted By ] Juli

As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Safari, both of which are getting exciting new changes.

iOS 5 won’t be released until the fall, but we’ve got a lot to look forward to. Safari is already a very popular web browser, and 2/3rds of all mobile web browsing is done with Safari. It’s always lacked some necessary features, and I’m pleased to say that iOS 5 changes all of that.

Currently, we can’t open tabs, which is possibly the most frustrating thing about using Safari on a mobile device. In iOS 5, tabbed browsing is fully supported and lightning fast. When fall rolls around, you’ll be able to browse the Internet on your iPad, iPhone, or iPod Touch in the same way you browse on a PC or Mac.

Safari Reader is another new browser function that will make reading news articles more enjoyable. It strips out all distractions and excess content, presenting only the text of a web page. It even combines multiple page stories into one flowing piece. This feature will be accessible from a new button in the address bar.

A built in Reading List will allow you to mark pages that you want to read later, much like bookmarking. Your Reading List can sync across multiple devices, so you’ll always know just what you wanted to read, regardless of which device you’re using. Full story and website content can be emailed to anyone (instead of just sending a link), and Twitter integration is included.

Mail, like Safari, is one of iOS’s most used applications. In iOS 5 Mail will be receiving some significant changes, making it more user friendly. There is a new ergonomic split keyboard option, which can be accessed by dragging the keyboard up. This keyboard is smaller, and perfect for typing with your thumbs. Bringing up your Mail inbox in portrait mode is simple – it just takes a single swipe.

There is a new system-wide dictionary that functions like the one in iBooks. In Mail, if you don’t know a word, you can tap it and get a dictionary definition. Searching has been changed and enhanced, allowing you to search through entire messages as well as subject titles. I wasn’t aware that search wasn’t already doing this, but thinking about it, I haven’t always gotten great search results, so this should beef up searching quite a bit.

Messages can be flagged and marked unread, email addresses can be dragged from one field to another (such as to, cc, bcc, etc.) controlled indentation is supported, and most importantly, rich-text formatting has been added so that you can now use functions like bold, underline, and italics to emphasize your messages. Good news for exchange customers: S/MIME has been implemented, and a lock will appear when you’re sending an encrypted message.

These updates of Mail and Safari include some must have features that I have been sorely missing on my iDevices. In fact, a lot of these are things that should have been added years ago, and I’m certainly excited to welcome iOS 5. Are you happy with the feature set being added with iOS 5? Did Apple leave out anything you were expecting?

Via: http://www.padgadget.com/2011/06/06/an-in-depth-look-at-safari-and-mail-in-ios-5/

WWDC Keynote – What’s New in iOS 5?

Posted: June 7, 2011 in Developers, Handset manufacturers, Industry News, Information communications technology, Mobile Conference, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Telecommunications, Wireless Technologies
Tags: , , , , , , , , ,
0

For the full video of the conference you can find it here:

http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/

Posted By ] Jillian

Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to hear what would become of our iOS devices, and from the moment Scott Forstall took the stage we weren’t disappointed.

The address continued with an overview of the 10 key features among a noted 200 that will be included in the upgrade:

  1. Notifications
    1. Addition of a Notification Center, accessed by swiping down from the top of the screen
    2. No more annoying popups, a brief, non-persistent animation will alert you to a new notification
    3. All notifications will be itemized on the the lock screen, with a swipe bringing you to the correct app
    4. Can be cleared individually, but can easily be removed by tapping the [X] to dismiss
  2. Newsstand
    1. Easy access to all of your newspaper and magazine subscriptions
    2. New issues are automatically downloaded in the background and placed into a single location integrated with the home screen
  3. Twitter integration
    1. Full iOS integration with a single sign-on with interaction available for all apps, including Camera and Photos
    2. Add twitter account handles to your contacts
  4. Safari
    1. Safari Reader creates an uncluttered view of website story content, a 20-page review can be turned into a single longer page with one click
    2. Easy sharing of website content and links
    3. Tabbed browsing
    4. Reading List features allows you to save content for reading later
  5. Reminders
    1. Create lists with optional reminders by date and location (be reminded when you arrive or leave)
    2. Will sync across all devices including integration with Cal
  6. Camera
    1. Camera button added to the lock screen
    2. Use the volume-up button to take pictures –fully tactile approach for a shutter button
    3. More advanced features including pinch-to-zoom and manual exposure settings by tapping areas of your photo
    4. Editing directly on your device including crop, rotate, reduce red-eye, and one click enhance
  7. Mail
    1. Rich text formatting with indentation control
    2. Draggable addresses
    3. Search entire message content
    4. Flag as unread
    5. S/MIME support
    6. OS-wide dictionary that all apps can access with tap-to-define functionality
    7. A new keyboard can be split with your thumbs for faster on-screen typing
  8. PC Free
    1. No more PC required with activation, set-up, software updates all available Over-the-Air (OTA)
    2. Only download delta updates, meaning only the information that was changed –reducing the data downloaded
    3. More configuration available on the device itself including adding and removing calendars and mailboxes
  9. Game Center
    1. Purchase and download apps from within Game Center itself
    2. Increased social aspects including friend discovery, friend of friend discovery and enhanced score/achievement sharing
  10. iMessage
    1. Messaging platform supported by all iOS devices including iPod Touch, iPad and iPhone
    2. Send text messages (including group messages), photos, videos and contacts
    3. Includes delivery receipts, read receipts, and typing indication

Of course, we were teased with additional things that they didn’t cover in detail, such as AirPlay mirroring of your iOS device to your television, multitasking gestures and WiFi syncing.

In keeping with the theme of the conference, Apple promised over 1500 new API’s for developers. This will translate into a lot more apps with a lot more functionality and a lot more potential! Putting power in the hands of developers means we are looking foward an even more innovative future.

While the inevitable comparisons to other devices and their features will no doubt follow, I don’t think anybody can deny that iOS 5 is a giant leap forward on an already innovative and progressive platform.

With release of iOS 5 set for the fall, only one question remains… how can we possibly wait?

Via: http://www.padgadget.com/2011/06/06/wwdc-keynote-whats-new-in-ios-5/

Older Entries