Mobile Advertising Mobile Marketing Mobile Internet Mobile CommerceDear All,
I am now working as Managing Director for Ubiyoo Ltd, a YOC AG subsidiary. After nearly three years of growing YOC Ltd in the UK market, I am now moving on to take responsibility of ubiyoo, a global web-based self-serve advertising platform. It has been great working for YOC Ltd, and since its birth when I joined in March 2008, it has become the UK’s leading open premium network. Working with many of the UK’s leading media owners and print publishers reaching over 5 million people and generating over 250 million monthly page impressions, it is an impressive accomplishment to achieve in a short time in a very competitive market. I would like to thank the team at YOC Ltd for all their hard work and commitment to achieving the success for all our clients and partners. This was possible due to the great work ethos and a mindset that is rarely seen. May it long continue. We had the privilege to acquire the very successful Bluestar Mobile Ltd in the middle of 2009 and this great team is now fully integrated into YOC Ltd, offering services across our three main business lines of mobile advertising, mobile marketing and mobile internet.
As a company it does not get much better, with mobile the insight and vision YOC has is above most. Their ‘Passion’ for mobile is at the heart of everything.
Christian Louca
For more information on Ubiyoo Ltd, please visit http://www.ubiyoo.com
Mobile ad agency YOC has bowed its YOC Ad Plus rich media ad format for mobile phones and has signed up its first client in the shape of Wilkinson Sword. When a user clicks on a YOC Ad Plus banner, it opens full screen and enables numerous interactive elements for the advertiser, ranging from picture galleries, video and 360° rotation, to the integration of couponing, wallpapers and social networking tools.
“YOC Ad Plus allows advertisers to hand pick well known media titles on which to run their campaigns, offering a solid advertising environment,” says Gary Danks, advertising director at YOC. “YOC Ad Plus’s ability to deploy multimedia will engage mobile users much more so than standard mobile advertising, and this should in turn generate strong campaign performance for advertisers, and a higher brand awareness, Wilkinson Sword is the first brand to sign-up to use YOC Ad Plus and the format will roll out on Apple iOS and Android.
MobileSQUARED projects around 19.4 million smartphones in the UK by the end of 2010. This means, the more creative the mobile ad campaigns, the increased likelihood that more people will be able to access and engage. This is just the beginning.
Via: http://brand-e.biz/wilkinson-sword-cuts-into-mobile-rich-media_9051.html
Posted By ] by Tim Green @ Mobile Entertainment
YOC says the mobile site will be rendered for each individual handset that users can benefit from an intuitive browsing experience.
“We’re really pleased to add such a high profile publication as silicon.com,” said Oli Roxburgh, MD of YOC UK.
“CBS Interactive’s move into mobile is a further sign that companies are now recognizing that mobile should form a fundamental part of an integrated digital strategy going forward.”
The deal marks further progress for Germany’s YOC Group, which now has offices in UK, Germany, France, Spain, Austria and Belgium. Its clients include Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods and more.
URL link:
http://www.mobile-ent.biz/news/37237/YOC-to-create-mobile-destination-for-siliconcom
MIG, YOC, Saffron, Velti and Muzicall among the fastest growing digital media companies in Europe
The awards are organised by GP Bullhound, an investment bank which specialises in technology and digital media.
The new media companies on the list are ranked by their annual revenue growth rate between the three most recent financial years (and have to have revenue of at least 1.5m euros in fiscal 2009).
Mobile winners were:
* 16th Muzicall with growth of 115 per cent
* 22nd Velti with growth of 81 per cent
* 24th Saffron Digital with growth of 72 per cent
* 34th YOC with growth of 48 per cent
* 43rd MIG with growth of 32 per cent
Among the companies named as ‘ones to watch’ were Smaato and Blyk.
Meanwhile the winner of the Judge’s award was e-retailer Vente Privee, and the overall fastest growing firm was short term loan specialist Wonga.com with 746 per cent growth.
Overall, the Media Momentum list revealed a digital sector is good health despite the downturn. GP Bullhound revealed the 2010 companies collectively grew their revenue base from €786m to €1,955m in a three year period.
Manish Madhvani, partner at GP Bullhound, sees more growth ahead for mobile. He said: “Prompted by the halo effect of the iPhone, the mobile sector has set the foundations for its long anticipated commercialisation.
“And the move of Google and Apple into the mobile ad space with large scale acquisitions sets the scene for a rapid evolution in 2010 and 2011..”
Media Momentum was sponsored by Schroders Private Banking, Acton Capital Partners and Kemp Little.
Mobile Entertainment was a media partner and a judge.
URL Link:
http://www.mobile-ent.biz/news/37113/Five-mobile-companies-in-the-Media-Momentum-top-50
Published By | Ronan Shields, Tue, 20 Apr 2010
What Car? has launched a site optimised for smartphones to capitalise on the growing number of people accessing the web via their phones. The Haymarket Consumer Media title’s mobile site, developed by YOC Group, counters the move by rival titles including Auto Trader, which has concentrated on launching smartphone apps rather than mobile-optimised sites.
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Andrew Golby, What Car? publishing director, said, “The rapid emergence of smartphones and the improved browsing capabilities of all mobiles means this will be an important platform for us.” Oli Roxburgh, MD of YOC UK, said, “The continued growth of the mobile internet is a validation that it presents publishers with a flexible, interactive platform on which to diversify their revenue streams and broaden their reach.” The news comes as media agency MPG Media Contacts published research indicating that internet use in the home was shifting from PC to mobile. A survey of 100 UK households indicated that 21% of respondents aged between 18 and 65 said they prefer to browse the internet on their phones. Chris Bourke, head of mobile at MPG Media Contacts, said, “Consumers are favouring portability over big screens and are happy to watch videos, browse sites and send emails on compact devices.” The findings are supported by reports from Facebook that more than 100m of its subscribers regularly visit the site on mobile phones. “This represents the beginning of a significant change in consumer behaviour and we’re using our expertise to help clients understand what this means for their brands,” added Bourke.
URL Link:
http://www.nma.co.uk/3012425.article?cmpid=NMAE01&cmptype=newsletter
Latest addition to the YOC network extends advertising opportunities into social networking
London, UK – 10 March 2010: Full service mobile solutions provider YOC today announced that Moblica owned Snaptu, the first truly successful manifestation of cloud-based “virtual” applications has joined the YOC media network. As part of the partnership, YOC will provide brands and advertisers with advertisements across the Snaptu mobile application portal which includes Twitter, Facebook, Flickr, AccuWeather, the Guardian, ESPN Cricinfo and other major news and sports outlets. YOC will work with Snaptu across Germany, France, Spain, Italy, Austria, Belgium, Switzerland and the UK.
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Snaptu’s free, fast and intuitive suite of services runs very quickly and simply on most GPRS/3G mobile phones. Snaptu will sit alongside a number of other publishers in the YOC premium media network including 3 Favourites, Getjar, PC Advisor, Macworld, Stuff.tv, Perez Hilton, Elle UK and Digital Spy.
Simon Davies, Managing Director of Europe at Moblica said of the partnership: “YOC came highly recommended by every reference we took. We were impressed by their experience working with brands and advertisers across Europe and its track record in providing high quality inventory to its customers. Growing at over 1million users a month and topping the bill on most quality app stores such as BlackBerry’s AppWorld, Ovi and Play Now arena, Snaptu can offer YOC’s advertising clients not only great reach but also access to a number of specifically targeted demographic groups.”
Since its launch in July 2008, YOC’s UK media has grown significantly and now receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users.
“Snaptu’s access to a number of hugely successful social networking applications, portals, news sites and content is very attractive to our brand and advertiser customers,” said Christian Louca, Managing Director of YOC UK. “Working with Snaptu, one of the most exciting applications in the market, we can help advertisers to target several million mobile users on a number of devices all across Europe.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About Snaptu:
Snaptu’s flagship product, Snaptu, is one of the most popular applications on the mobile web. Growing at over 1m users a month it has users in more than 100 countries. Using groundbreaking virtual application technology, Snaptu provides a fast and elegant user experience in partnership with various media brands such as Sky, ESPN, Guardian, Teletext as well as most of the top handset vendors and operators. Launched just over a year ago and backed by Sequoia Capital, Snaptu is headquartered in Israel, with offices in London and Silicon Valley.
For more information, please contact:
Becca Daniel or Robert Haslam
Mi liberty Ltd
P: +44 20 7751 4444
Unveils trio of mobile microsites promoting the Peugeot 107, 207 and 308
London, UK – 4th March 2010:
Full service mobile solutions provider YOC today announced that it has been selected by Peugeot to launch a mobile advertising campaign in conjunction with OMDUK, Peugeot’s media agency. The campaign consists of a new expandable format for mobile, composed of three clickable sections promoting the 107, 207 and 308 models of the car. Upon clicking on one of the three car models, mobile users will be directed through to a dedicated microsite where they will be able to find more information on the car, locate their nearest dealer, book a test drive and request a brochure.
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Charged with designing and building the banner advert and the three individual microsites, YOC has created an industry first with the new expandable advertising format. Accessible on the iPhone, Android handsets, BlackBerry devices and other smartphones, the Peugeot banner ad will be promoted across the YOC network which receives over 600 million monthly page impressions and reaches over 35 million unique mobile users.
“Mobile internet is really coming alive and the promise of optimised content is finally here. Once only accessible online, we’ve brought expandable ads to the mobile enabling brands to deliver rich, unique and tailored content,” said Christian Louca, Managing Director of YOC UK. “With our experience in developing and operating more than 400 mobile portals in Europe, we’re a perfect fit for Peugeot to help expand its mobile presence.”
“The very nature of expandable adverts brings mobile internet to life for advertisers. We’ve been championing this format for a long time now and it’s great to see it come to fruition. With expandable adverts, brands can deliver high quality, interactive content; unhampered by format restrictions,” said Alex Newman, Head of Mobile at OMDUK.
Jody Bates, Media Manager at Peugeot commented, “Working with YOC, we have been able to introduce another exciting element to our mobile advertising portfolio and can now provide our customers with detailed information on a range of our models whenever they want it and wherever they are. It’s great to see mobile internet deliver on its promise of being able to offer relevant, timely and valuable information to our customers.”
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
About OMD:
Omnicom Media Group (www.omnicommediagroup.com) is the media division of Omnicom Media Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialised companies in areas including search engine marketing, branded content production, corporate asset barter, out-of-home media and insert media. Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
Omnicom Media Group, UK includes OMD UK Group (OMD UK, Manning Gottlieb OMD, M2M, OMD International, OMD Digital, BrandScience and Fuse) and also PHD UK Group (PHD, PHD North, Rocket, PHDIQ, Drum, PHD International, BrandScience and Drum) plus OPera.
For more information about OMD UK please contact Ella d’Amato on 02030234593 or ella.damato@omd.com
For more information, please contact:
Jen Hibberd or Becca Daniel
Mi liberty Ltd
P: +44 20 7751 4444
Christian Louca