Christian Louca
Digital marketing, Mobile Marketing, Mobile Internet and Advertising
Authors
-
-
Media Links
Trade Associations
Mobile Advertising- The Mobile Advertising Ecosystem Explained - Business InsiderThe Mobile Advertising Ecosystem ExplainedBusiness InsiderIn a recent report from BI Intelligence on the mobile advertising ecosystem, we explain the complexities and fractures, and examine the central and dynamic roles played by mobile ad networks, demand side platforms, mobile ad exchanges, real-time ...and more »
- Pandora reports higher revenue on mobile advertising - Reuters UKBillboardPandora reports higher revenue on mobile advertisingReuters UK(Reuters) - Pandora Media Inc said first-quarter revenue grew 58 percent to $128.5 million on the strength of mobile advertising and new subscribers to the online streaming music service. Mobile revenue on a non-GAAP basis nearly doubled in the quarter ...Pandora Quarterly Loss Widens as […]
- Apple's iAd first major mobile ad-network to get Media Ratings Council ... - Apple InsiderApple InsiderApple's iAd first major mobile ad-network to get Media Ratings Council ...Apple InsiderApple's iAd first major mobile ad-network to get Media Ratings Council accreditation. By Kevin Bostic. Apple's iAd for iPhone and iPad gained a bit more legitimacy this month as it received accreditation from a major advertising body, making it […]
- Telkomsel ramps up mobile ad service - Jakarta PostTelkomsel ramps up mobile ad serviceJakarta PostAdrian Suherman, the head of the company's digital advertising group, said in Jakarta on Wednesday that this year alone, Telkomsel expected an “exponential growth of 200-300 percent” in revenues from the mobile advertisement service as more companies ...
- Are You Wasting Money on Mobile Ads? - AdAge.comAre You Wasting Money on Mobile Ads?AdAge.comThe debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant ...Does Mobile Display Even Work? How Geo-Location and Cross-Platform […]
- Apple iOS Rules Mobile Ad Spend as Android Share Declines - Mad Mobile NewsInsider Media GroupApple iOS Rules Mobile Ad Spend as Android Share DeclinesMad Mobile NewsA recent report by MoPub shows Android's mobile ad share is declining. For marketers, the report presents data showing which smartphone ecosystem converts more users into customers and also presents factors which led to Android's decline in the first ...3-par […]
- DMG Taps into Mobile Advertising - PerformanceINPerformanceINDMG Taps into Mobile AdvertisingPerformanceIN“With Amobee Pulse, DMG will be able to leverage the platform's unique ability to integrate mobile operator and publisher data to enable more effective targeting,” he said. “The entire mobile advertising ecosystem will benefit from this partnership.” ...
- New ad platform targets mobile users by scouring social media - Los Angeles TimesNew ad platform targets mobile users by scouring social mediaLos Angeles TimesMobile advertising is about to become a lot more personal. Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and ...and more »
- Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ... - TechCrunchAiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ...TechCrunchHowever, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar problem, so it built a product called MobileAppTracking, allowing developers to see where app installs, engagement, and purchases actually come from.HasOffers Has $9.4 Million […]
- Mobile advertising set to explode across MENA region - AME Info (press release)Mobile advertising set to explode across MENA regionAME Info (press release)Gregory Bolle, Strategic Planning Head for the BPG Group and Emmanuel Durou, Deloitte Middle East's Director of Strategy Consulting, explained at a recent media briefing, "Mobile advertising volumes in the MENA region remain significantly behind global ...and more »
- The Mobile Advertising Ecosystem Explained - Business Insider
- Mobile Marketing
- The 5 Most Common Pitfalls In Mobile App Marketing - Marketing LandThe 5 Most Common Pitfalls In Mobile App MarketingMarketing LandAt the same time, mobile applications are becoming increasingly popular and have already been proven to increase revenues for companies that have taken the plunge into the mobile app marketing world. But success with apps may not be as straightforward ...
- Infographic: Smartphones Decoded - Mobile Marketing WatchMobile Marketing WatchInfographic: Smartphones DecodedMobile Marketing WatchInfographic Smartphones Decoded 300x174 Infographic: Smartphones Decoded On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market for a new ...
- WWDC 2013 Keynote Set for June 10th - Mobile Marketing WatchMobile Marketing WatchWWDC 2013 Keynote Set for June 10thMobile Marketing WatchLegal · Mobile Spam · Privacy · mHealth · Mobile Advertising · Mobile Advertising Campaigns · Mobile Marketing · Agencies · Casino Mobile Apps · Idle Screen Marketing · LBS · Licensing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile ...and more »
- Square Embarks on Global Mobile Payments Takeover - Mobile Marketing WatchMobile Marketing WatchSquare Embarks on Global Mobile Payments TakeoverMobile Marketing WatchSquare Embarks on Global Mobile Payments Takeover 300x268 Square Embarks on Global Mobile Payments Takeover Square today announced the availability of its hugely popular and successful mobile payments solution in Japan. Essentially, the Jack ...and more »
- Apple Earns Media Ratings Council Accreditation for iAd - Mobile Marketing WatchMobile Marketing WatchApple Earns Media Ratings Council Accreditation for iAdMobile Marketing WatchDespite the inability of iAd to dominate the mobile ad landscape as originally envisioned in 2010 upon the mobile ad network's unveiling by late Apple CEO Steve Jobs, the accreditation could go a long way to boost the mobile ad industry at large ...Apple […]
- AT&T AdWorks Provides 'Blueprint' for Improved Audience Targeting - Mobile Marketing WatchMobile Marketing WatchAT&T AdWorks Provides 'Blueprint' for Improved Audience TargetingMobile Marketing WatchATT AdWorks Provides Blueprint for Improved Audience Targeting 300x172 AT&T AdWorks Provides Blueprint for Improved Audience AT&T AdWorks has just introduced AT&T AdWorks Blueprint as the newest advancement in modern audience […]
- Marketers Beware: Facebook Losing Steam with Teens - Mobile Marketing WatchMobile Marketing WatchMarketers Beware: Facebook Losing Steam with TeensMobile Marketing WatchA new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle. Why so? Because their ...American yo […]
- Former Gartner Analyst Joins Apple's Marketing Team - Mobile Marketing WatchMobile Marketing WatchFormer Gartner Analyst Joins Apple's Marketing TeamMobile Marketing WatchFormer Gartner Analyst Joins Apples Marketing Team 300x225 Former Gartner Analyst Joins Apples Marketing Team Apple's newest hire in marketing comes to the table with no shortage of experience in closely considering the company's various strengths .. […]
- Atlantic City Betting It All on Internet Gambling - Mobile Marketing WatchMobile Marketing WatchAtlantic City Betting It All on Internet GamblingMobile Marketing WatchAccording to a comprehensive new AP report, New Jersey's casinos are optimistic that online gaming will “revive the market's flagging fortunes.” This week, a panel of Wall Street analysts addressed the East Coast Gaming Congress and strongly asserted a ...a […]
- MMW Op-Ed: How to Make Lead Exchange Work - Mobile Marketing WatchMobile Marketing WatchMMW Op-Ed: How to Make Lead Exchange WorkMobile Marketing WatchThe idea of lead exchanges has hardly been new. The idea has been around for a while, yet most many companies who tried to set up a lead exchange have failed. This has made many people skeptical and suspicious of the idea of a lead marketplace.
- The 5 Most Common Pitfalls In Mobile App Marketing - Marketing Land
- Mobile Internet
- Vodafone delays 4G superfast mobile internet launch until September - The GuardianThe GuardianVodafone delays 4G superfast mobile internet launch until SeptemberThe GuardianVodafone has delayed the launch of its 4G service until around September, a full 10 months after rival EE brought the first version of superfast mobile internet technology to the UK. Having spent £790m on 4G spectrum at a government auction in February ...Questor share […]
- 4G mobile internet coming to Shanghai next month - ShanghaiistNDTV4G mobile internet coming to Shanghai next monthShanghaiist4G mobile internet will be making its way to the streets of Shanghai next month for a select few China Mobile subscribers in the city. 4G will dwarf the speeds of the current mobile internet offerings, with the new technology boasting 10-60 megabits ...4G to Debut in Shanghai Next MonthIndiatimes […]
- CNNIC: China's Smartphone Mobile Internet Users Reach 330 Mln - Marbridge ConsultingCNNIC: China's Smartphone Mobile Internet Users Reach 330 MlnMarbridge ConsultingAccording to a recent report from the China Internet Network Information Center (CNNIC), China had 330 mln smartphone-based mobile internet users as of the end of February 2013, up by 140 mln from December 2011, accounting for 79% of China's mobile ...
- Dutch face highest bills in Europe for mobile internet - DutchNews.nlThe West AustralianDutch face highest bills in Europe for mobile internetDutchNews.nlThe Netherlands is the most expensive market in the EU for mobile broadband internet services, according to new Finnish research. For example, the report, by consultancy group Rewheel, shows Dutch mobile internetters pay an average of almost €9 for a ...Report Unveils Mobile […]
- LinkedIn retools Web navigation to match mobile - CNETLinkedIn retools Web navigation to match mobileCNETStarting Wednesday, LinkedIn will be sporting a much sexier and simplified navigation bar inspired by the design of its just-improved mobile applications. "Over the last year and half we've had the chance to learn quite a bit from you about the types ...and more »
- How to set up mobile internet on Android - PC AdvisorPC AdvisorHow to set up mobile internet on AndroidPC AdvisorMobile internet is great when you're out and about, you can use it on your smartphone to load web pages, use map apps, upload photos or just check Facebook. Naturally it's a pain if your device has no 3G connection. See also: How to manually upgrade an ...
- Vip mobile offers new mobile internet plans - Telecompaper (subscription)Vip mobile offers new mobile internet plansTelecompaper (subscription)Serbian operator Vip mobile launched a new Vip internet offer which includes three tariff plans with different maximum speeds, namely Vip Online 3, Vip Online 9 and Vip Online 15. These contain the same amount of GB included in the monthly fee, and can ...
- Vivacom offers mobile internet for prepaid cards - Telecompaper (subscription)Vivacom offers mobile internet for prepaid cardsTelecompaper (subscription)Bulgarian operator Vivacom launched '+Get Data', a new mobile internet package which is exclusively aimed at customers with prepaid cards. Users can buy as much traffic as they need with prices starting from BGN 1. The new add-on, which can be used ...
- Ericsson Announces New Network Software for Better Mobile Internet Connection - AMOGEricsson Announces New Network Software for Better Mobile Internet ConnectionAMOGDuring the CTIA Wireless trade show last Tuesday, Ericsson announced their new network software, which is designed to ensure better mobile Internet connection. It can be used by mobile operators that take advantage of Wi-Fi to supplement their cellular ...and more »
- Hungary mobile internet data transfers fall 10.8% in April - Budapest Business JournalHungary mobile internet data transfers fall 10.8% in AprilBudapest Business JournalMobile internet users in Hungary transferred 2,247,000 gigabytes of data in April, down 10.8% from 2,520,000 gigabytes in the previous month, fresh data from the National Media and Infocommunications Authority (NMHH) show. Average data turnover per ...
- Vodafone delays 4G superfast mobile internet launch until September - The Guardian
- Mobile Commerce
- How Mobile Coupons Are Driving An Explosion In Mobile Commerce - Business InsiderHow Mobile Coupons Are Driving An Explosion In Mobile CommerceBusiness InsiderAs recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't ...and more »
- 3-part Mobile Commerce App Strategy - Practical Ecommerce3-part Mobile Commerce App StrategyPractical EcommercePurchases from smartphones and tablets reached $5.9 billion in the U.S. for the first three months of this year. comScore and the U.S. Commerce Department each reported that mobile commerce sales, excluding things like groceries, airplane tickets, and ...and more »
- A switch to an m-commerce platform provider boosts performance - InternetRetailer.comA switch to an m-commerce platform provider boosts performanceInternetRetailer.comSometimes relying on the expertise of a vendor can really pay off. This appears to be the case with The Sports Authority Inc. and mobile commerce web site performance, according to an analysis by mobile and web performance management firm Keynote.
- Mobile commerce for dummies - InternetRetailer.comMobile commerce for dummiesInternetRetailer.comMobile commerce technology provider July Systems this week released new software called July MX that allows a user to create a mobile feature or service, such as a location-based promotion or a social sharing form, in minutes with no coding required ...
- Fleur du Mal takes sensuality to the smartphone - InternetRetailer.comFleur du Mal takes sensuality to the smartphoneInternetRetailer.comLingerie and apparel retailer Fleur du Mal has launched a mobile commerce site that uses geolocation to provide consumers at one of the brand's local pop-up stores with a customized site that differs from the one other mobile visitors see. A pop-up ...
- Moosejaw Peaks with Mobile Commerce - 1to1 MediaMoosejaw Peaks with Mobile Commerce1to1 MediaThe concept of showrooming is a concern for many brick-and-mortar retailers. Especially in this era of mobile phones, consumers are regularly going into stores to look at an item only to buy it from an online retailer, sometimes while they're still ...and more »
- Mobile Commerce: Time For Liftoff - InformationWeekMobile Commerce: Time For LiftoffInformationWeekMobile commerce isn't some far-off pilot project. One-third of qualified respondents anticipate implementing a comprehensive m-commerce strategy within a year; an additional 26% already have one in place. About one-third say m-commerce represents the ...
- Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIA - Business Wire (press release)Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIABusiness Wire (press release)The new 2013 Gemalto Netsize Guide gives a global perspective of 'M-Commerce on the Move.' It explores the big picture of mobile security, identity, privacy, and social commerce, while focusing on mobile wallets, in-app micropayments and mone […]
- Travelers prefer tablets and smartphones over laptops - InternetRetailer.comTravelers prefer tablets and smartphones over laptopsInternetRetailer.comMobile apps are the preferred resource over mobile sites for travel research and purchasing, the survey finds. Travel aggregator apps (such as Travelocity or Orbitz) and airline apps are used three times more often than mobile sites for consumer ...
- Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ... - Tech in AsiaMobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ...Tech in AsiaWe know that mobile commerce in China was worth $7.8 billion in 2012 – and is expected to rise to $41.4 billion in 2015 – but who are the biggest e-commerce brands among the nation's mobile shoppers? New statistics from iResearch give us that answer ...and more »
- How Mobile Coupons Are Driving An Explosion In Mobile Commerce - Business Insider
Christian Louca
