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Posts Tagged ‘Admob’

Apple and mobile ads

Posted in Digital Marketing, Display advertising, Industry News, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, Publishing, Publishing Industry, Telecommunications, tagged , , , , , , , , , , , , , , , , , , , , on March 12, 2010 | 1 Comment »

Apple has the tools to succeed in the mobile ad arena, but will face established rivals and may need to adapt culturally to make the most of the opportunity

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Mobile application purchasing habits revealed

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, tagged , , , , , , on March 1, 2010 | Leave a Comment »

Relax News Monday, 1 March 2010
When it comes to mobile applications iPhone and Android users share similar download and usage habits — but iPhone users are more likely to spend money purchasing applications than their Android counterparts.
(Relaxnews) -
When it comes to mobile applications iPhone and Android users share similar download and usage habits – but iPhone [...]

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20 key trends at Mobile World Congress 2010

Posted in Industry News, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Conference, Mobile Gaming, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile TV, Mobile Technology, Smartphones, Social Media, Technology, tagged , , , , , , , , , , , , , , , , on February 22, 2010 | 1 Comment »

Is Mobile World Congress still relevant? The conference was discernibly quieter this year, and its legacy of being dominated by the ‘traditional’ heavyweights of the carrier and handset world leads some of the newer players in the industry to see it as all a bit Jurassic Park.

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Is the Day of Tiny Ads Finally Here?

Posted in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile Internet, tagged , , , , , , , , on February 1, 2010 | 1 Comment »

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

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Evolve Your PPC With Mobile Advertising

Posted in Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Search, Search Marketing, Technology, tagged , , , , , , , , , on January 27, 2010 | 4 Comments »

While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet / Slate / Dinner Plate portable computing device at their Press Event (watch it live on Engadget starting at 10 a.m. PST).

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Droid’s December Boom: AdMob Metrics Show Android Platform’s Growth

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Phones, Telecommunications, tagged , , , , , , , on January 5, 2010 | 3 Comments »

The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption.

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With Mobile Ad Networks Being Snapped Up By Google And Apple Will Yahoo Or Microsoft Be The Next To Buy?

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Marketing, tagged , , , , , on January 5, 2010 | Leave a Comment »

In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.”

Now Apple is reportedly buying another tier one mobile ad network, Quattro Wireless, for $275 million. That immediately raises the question: What will Yahoo and Microsoft Do?

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DEALTALK-Google’s AdMob takeover to spark mobile ad M&A wave

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Marketing, Television Advertising, YOC news, tagged , , , , , , , , , , , , , , on December 4, 2009 | Leave a Comment »

* Small players seen as targets in coming two years

* YOC, Admarvel, Velti could be snatched up -analysts

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Google Wanted AdMob’s iPhone User-Data

Posted in Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Marketing, Telecommunications, tagged , , , , , , , , , , , , on November 30, 2009 | Leave a Comment »

There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likely had its eye on something else only AdMob has- all that iPhone user-data.

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Google Acquires Technology To Customize Display Ads

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Search, tagged , , , , , , , , on November 26, 2009 | Leave a Comment »

Google plans to acquire Teracent, a startup that allows display ads to be customized for specific deliveries. Teracent’s Intelligent Display Advertising relies on machine-learning algorithms to select the optimal creative elements for each ad impression. The technology from Teracent can also be valuable for delivering Google’s mobile ads.

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