Christian Louca
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
Posts Tagged ‘Admob’
Apple’s Revised App Policy Is Good News for Google’s AdMob
Posted: September 9, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Smartphones, Trade AssociationsTags: Admob, Apple, Google, iPhone Developer Program License Agreement
Google’s AdMob acquisition sure wasn’t a smooth one. Challenged by the FTC, it took months to get the acquisition through. And just when everything seemed to settle, Apple decided to exclude non-independent third-party ad-networks from iPhone and iPad apps, AdMob’s main revenue source.
Nokia’s CEO search shows need for a sector shake-up | Opinion | New Media Age
Posted: July 22, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Phones, Smartphones, TechnologyTags: Admob, Android, Apple, Google, Nokia, Olli-Pekka Kallasvuo, Sony Ericsson
Nokia’s hunt for fresh blood in the boardroom is a tacit admission of defeat by the likes of Apple in the smartphone market, but will it require a more wholesale change to be taken seriously by the marketing indsutry?
Apple tightens grip on mobile advertising; but has it gone too far?
Posted: June 20, 2010 in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, TechnologyTags: Admob, Apple, Content & Applications, Handsets & Devices, iphone, Mobile Advertising, News & Analysis
Posted By ] James Middleton June 18, 2010 It has emerged that US watchdog the Federal Trade Commission (FTC) is launching an official probe into Apple’s practices regarding mobile advertising on the iPhone, to establish whether the Californian firm is unfairly exploiting its power. As the forthcoming iPhone 4 racks up records numbers in pre-orders, Apple [...]
FTC Said to Prepare Review of Apple Tactics in Mobile Ad Market
Posted: June 11, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Smartphones, TechnologyTags: Admob, Apple, Google, iads, U.S. Federal Trade Commission
June 11 (Bloomberg) — The U.S. Federal Trade Commission is preparing to review allegations that Apple Inc. is engaging in anti-competitive tactics to restrict rivals in the mobile- advertising market, people familiar with the matter said.
Is Apple really this dumb?
Posted: June 11, 2010 in Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Multichannel Marketing, Smartphones, TechnologyTags: Admob, Adobe, antitrust, App store, Apple, Developers, Flash, Google, regulators
Apple’s rise to the top of the tech world has been marked just as much by controversy as it has by success in the mobile market. The company’s desire for control has made it a target for critics, and potentially for regulators.
AdMob’s CEO: Don’t drink Apple’s Kool-Aid on mobile ads
Posted: June 8, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Multichannel MarketingTags: Admob, Apple, Google, iAD, Mobile Advertising
My comments on the below: Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with the advertiser already exists on the iPhone and other platforms. Far from being revolutionary, what Apple unveiled demonstrated the potential to create a better user [...]
Google and AdMob Ready to Take on Apple iAd
Posted: June 1, 2010 in Display advertising, Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile InternetTags: Admob, Apple, Google, Quattro Wireless
Posted By Tony Bradley, PC World After intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising, Google’s purchase of AdMob got the regulatory green light and was finalized this past week. The upcoming launch of Apple iAds played a fundamental role in helping Google clear the antitrust hurdle, and now [...]
