Christian Louca
In brief: Loads going on at AdMob. On Friday the Federal Trade Commission gives the Google-AdMob deal the green light; earlier this month AdMob marks a new milestone (200 billion ads served);and we learn AdMob’s testing geo-targeted ad serving technology with a U.K. dating service. In an exclusive interview Russell Buckley, AdMob Vice President Global Alliances, discusses the nets & bolts of AdMob targeting, the significance of iPad, the positive outlook for mobile coupons and the future of mobile advertising.
Posts Tagged ‘Admob’
EXCLUSIVE: AdMob Fine-Tunes Geo-Targeting; Will A Sharper Focus on Location-Linked Mobile Advertising Deliver?
Posted: May 25, 2010 in Customer Relationship Marketing, Display advertising, Industry News, Information communications technology, Internet, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Search, Mobile Technology, Technology, Trade Associations, UncategorizedTags: Admob, AdMob Vice President Global Alliances, Android, BuzzCity, Federal trade Commission, Google, Handset Growth Statistics, Millenial media, Russell Buckley, Tomi Ahonen
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Apple does Google a favour; FCC clears AdMob deal
Posted: May 24, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Telecommunications, UncategorizedTags: Admob, Android, Apple, Federal trade Commission, Google, Millenial media, Yahoo
US watchdog the Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network AdMob, concluding that the deal is unlikely to harm competition in the nascent mobile advertising market.
Acquiring specialist Mobile agencies
Posted: May 13, 2010 in Customer Relationship Marketing, Digital Marketing, Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Search, Online, Technology, Telecommunications, Trade Associations, UncategorizedTags: Admob, DMA Mobile Council, Google, IAB, Inside Mobile, M&C Saatchi, Marks and Spencer, MediaCom, Mergers and aquisitions, MMA, Mobile Interactive Group, NeoMedia, Ogilvy, Phonevalley, Sponge, TMW, Volvo, WPP, Zenithoptimedia
With client interest in mobile growing, ad agencies are weighing the pros and cons of acquiring specialist skills
Steve Jobs To Ad Industry: Leave The Premium Inventory To Us
Posted: May 12, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, Technology, UncategorizedTags: Admob, Adobe, Apple, Apple Terms and Conditions, Flash, Google, HTML 5, IAB, ipad, iPod, iTouch, Quattro Wireless, Steve Jobs
Simeon Simeonov is co-founder and CTO of Better Advertising, a provider of online advertising compliance and assurance solutions. Sim is also founder of FastIgnite. Previously, he was a VC at Polaris Venture Partners and chief architect at Allaire/Macromedia (now Adobe). Sim blogs atblog.simeonov.com, tweets as @simeons. “Notwithstanding anything else in this agreement, device data may not be provided or [...]
@GeeknRolla: Why app developers should look beyond the iPhone
Posted: April 21, 2010 in Digital Marketing, Industry News, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, Technology, Trade AssociationsTags: Admob, Android, app developers, Apple, Applications, Ewan McLeod, global mobile economy, handset manufacturer statistics, ipad, iphone, mobile handset sale statistics, mobile industry review, mobile internet statistics, Nokia
My comment on the below: Absolutely brilliant! by Patrick Smith on April 20, 2010 Ewan’s Presentation for TechCrunch’s GeeknRolla Mention the phrase “mobile web” to almost anyone and the chances are their mind will turn to Apple’s iPhone and the new-fangled iPad. But Ewan McLeod, editor of Mobile Industry Review, is not one of those people. Here’s the video, [...]
Google: the Future of Mobile Advertising?
Posted: March 28, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Location Based Services, Mobile Advertising, Mobile Applications, Mobile Search, Trade AssociationsTags: Admob, Advertising, Advertising Age, AdWords, Android, Brand, Google, Growth, Mashable, Mobile, Search Engine Watch
Posted By, Ethan Lyon | Mar 26, 2010 What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver [...]
Mobile application purchasing habits revealed
Posted: March 1, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Trade AssociationsTags: Admob, Android, iphone, iPod, Mobile Applications, mobile statistics, mobile user purchasing habits
Relax News Monday, 1 March 2010 When it comes to mobile applications iPhone and Android users share similar download and usage habits — but iPhone users are more likely to spend money purchasing applications than their Android counterparts. (Relaxnews) – When it comes to mobile applications iPhone and Android users share similar download and usage habits [...]
