Christian Louca
Posted by } Alex Spencer 2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, Tablets and the mobile internet become mainstream among consumers, and that saw marketers and advertisers increase spend and begin prioritising mobile. 2012 looks set to be even more of a critical [...]
Posts Tagged ‘Advertising’
Number of mobile advertisers jumps: report
Posted: June 9, 2011 in Digital Trends, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Multichannel Marketing, Smartphones, Strategy and PlanningTags: Advertising, ComScore, CTR, mobile advertisers, Mobile Advertising, Mobile content, Mobile phone, Mobile Search, mobile web, Needless, Research, smart phones, Smartphone
Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the [...]
Mobile Advertising to Reach $3.3B Spend in 2011 and $20.6B in 2015
Posted: April 12, 2011 in Digital Display Advertising, Mobile Advertising, Mobile Industry NewsTags: Advertising, Display advertising, Mobile Advertising, Mobile application development, Mobile Computing, Mobile marketing, mobile web, Wireless Data
New Gartner research estimates that the total spend on mobile advertising will reach the $3.3 Billion in 2011, growing to over $20.6 Billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion. That’s equal to about 20% of [...]
AN OPEN LETTER TO ALL OF ADVERTISING AND MARKETING
Posted: August 18, 2010 in Automotive, Digital Marketing, Internet, Media & Entertainment, Multichannel Marketing, Online Advertising, Television, Television AdvertisingTags: Advertising, Advertising and Marketing, Automotive Parts Buyer, Brian, Letter to Marketers, Marketing
Google: the Future of Mobile Advertising?
Posted: March 28, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Location Based Services, Mobile Advertising, Mobile Applications, Mobile Search, Trade AssociationsTags: Admob, Advertising, Advertising Age, AdWords, Android, Brand, Google, Growth, Mashable, Mobile, Search Engine Watch
Posted By, Ethan Lyon | Mar 26, 2010 What made Google a multi-billion dollar company today will help the search giant pioneer the next revolution in mobile advertising: hyper-relevancy. Google AdWords enabled advertisers to target users with unprecedented precision. Google’s acquisition of mobile advertising platform, AdMob, signals the next evolution in advertising. Google will deliver [...]
Location-Based Advertising Dead on the iPhone?
Posted: February 6, 2010 in Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Internet, Smartphones, Technology, Trade AssociationsTags: Advertising, App store, Apple, Apple iPhone App Review, Apps, iphone, iPhone Core Location Framework, LBS, Location Based Services, Mobile, MRM Seattle, Quattro Wireless
The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.
