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LONDON – O2 is launching a mobile advertising service called O2 More that will reward customers for accessing targeted advertising.
Posted by Tricia Duryee Principal Correspondent from Moconews (http://twitter.com/triciad) A week after Google (NSDQ: GOOG) bought AdMob for an astonishing $750 million in stock, Millennial Media reported that it has raised nearly $16 million in growth capital. The two back-to-back events in the mobile advertising space is not a coincidence, said Paul Palmieri, Millennial Media’s President and CEO. [...]
YOC has made quite a few exciting deals over the last few months. Amongst others, we have partnered with Haymarket Consumer Media and IDG. Below are a few links to news articles covering both of the announcements: Mobile Entertainment 17th March 2009 Haymarket takes brands to mobile http://www.mobile-ent.biz/news/32883/Haymarket-takes-brands-to-mobile Mobile Marketing Magazine 8th January 2009 [...]
It’s been another busy week for YOC. We’ve just announced that our UK media network has reached 170 million monthly page impressions in less than 10 months and that mobile social network peperonity has joined the network. Here are a couple of links to news pieces: PC Advisor 3rd June 2009 PC Advisor Mobile UK [...]
Check out the links below to some coverage of YOC’s acquisition of Bluestar: GoMo News 26th May 2009 Germany’s YOC buys England’s Bluestar http://www.gomonews.com/mobile-advertising-consolidation-germans-yoc-buys-englands-bluestar/ Reuters 27th May 2009 Mobile Agency Bluestar sells to Germany’s YOC http://uk.reuters.com/article/paiddealsAtoms/idUK141871263820090527
Christian Louca