Posts Tagged ‘Apple’

Posted by } Alex Spencer 2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, Tablets and the mobile internet become mainstream among consumers, and that saw marketers and advertisers increase spend and begin prioritising mobile. 2012 looks set to be even more of a critical [...]

Huge! Google is buying handset maker Motorola Mobility for $12.5 billion in cash. That’s a 61% premium. Needless to say this is a gamechanger in the mobile world, as Google moves down the stack, and is no longer just an operating system provider meaning it competes directly with Apple as well as the various other handset makers who currently use Android. What’s more, one of [...]

Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.

My Comments on the below: It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider.  Especially, as they were so keen to raise the bar in the mobile ad industry when they announced its release last year. That [...]

Scott Forstall took the stage at WWDC 2011 to introduce the new iOS 5 which boasts over 200 new features.  See the video below for the update.  It will be made available in Autumn.  The update will be compatible for the iPhone 4 and 3GS, iPad 1 and 2, and iPod touch 3rd and 4th generation.

Posted By ] Juli As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Safari, both of which are getting exciting new changes. iOS [...]

For the full video of the conference you can find it here: http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/ Posted By ] Jillian Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to hear what would become of our iOS devices, and from the moment Scott Forstall took the stage we weren’t disappointed. The address [...]

NUREMBERG: A majority of consumers around the world are interested in mobile commerce, a trend most pronounced in emerging nations like Brazil and China, a multimarket study has shown. Research firm GfK surveyed 8,603 adults in nine countries – Brazil, China, France, Germany, Italy, Spain, South Korea, the UK and US – and reported that 62% [...]