My Comments: A nice article summing up the basics of mobile advertising. I would point out that another Key Metric is Conversion i.e what happens after the click: download a piece of content, register to a service, make a transaction etc etc. Posted By } David Hillis (@davidhillis) So you have built your mobile website or app and [...]
Posts Tagged ‘Apple’
BOMBSHELL: Google Buying Handset Maker Motorola Mobility For $12.5 Billion
Posted: August 15, 2011 in Handset manufacturers, Industry News, Information communications technology, Mergers & Acquisitions, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Technology, Smartphones, Technology, Telecommunications, Wireless TechnologiesTags: Android, Apple, Business Wire, Google, Google acquisition Motorola, Larry Page, Microsoft, Motorola, Motorola Mobility, United States Department of Justice
Huge! Google is buying handset maker Motorola Mobility for $12.5 billion in cash. That’s a 61% premium. Needless to say this is a gamechanger in the mobile world, as Google moves down the stack, and is no longer just an operating system provider meaning it competes directly with Apple as well as the various other handset makers who currently use Android. What’s more, one of [...]
(VIDEO) Apple Introduces iOS 5
Posted: June 7, 2011 in Handset manufacturers, Industry News, Information communications technology, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Platforms, Smartphones, Tablets, Technology, Telecommunications, Wireless TechnologiesTags: Apple, iOS, iOS 5, ipad, iphone, ipodtouch, iTunes, Scott Forstall, Steve Forstall, WWDC
Scott Forstall took the stage at WWDC 2011 to introduce the new iOS 5 which boasts over 200 new features. See the video below for the update. It will be made available in Autumn. The update will be compatible for the iPhone 4 and 3GS, iPad 1 and 2, and iPod touch 3rd and 4th generation.
An In-Depth Look at Safari and Mail in iOS 5
Posted: June 7, 2011 in Developers, Handset manufacturers, Industry News, Information communications technology, Internet, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Telecommunications, Wireless TechnologiesTags: Apple, iOS, iOS 5, ipad, iphone, iPod Touch, Safari, Twitter, Web browser
Posted By ] Juli As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Safari, both of which are getting exciting new changes. iOS [...]
WWDC Keynote – What’s New in iOS 5?
Posted: June 7, 2011 in Developers, Handset manufacturers, Industry News, Information communications technology, Mobile Conference, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Telecommunications, Wireless TechnologiesTags: AirPlay, Apple, Game Center, iOS, iOS 5, ipad, iphone, ipodtouch, Scott Forstall, Steve Jobs
For the full video of the conference you can find it here: http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/ Posted By ] Jillian Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to hear what would become of our iOS devices, and from the moment Scott Forstall took the stage we weren’t disappointed. The address [...]



