Posts Tagged ‘Applications’

UPDATE: Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders Posted By ] Rimma Kats Buoyed by the fact that one out of two orders are via mobile, Pizza Hut is about to get more ambitious with apps. Brian Niccol, chief marketing officer at Pizza Hut, Dallas, said [...]

The marketing effort by Nokia, of Finland, to take on Apple in France, the biggest iPhone market outside the United States, is among the Finnish company’s steps to reclaim lost momentum by putting applications at the center of its smartphone campaign.

Posted By ] Jack Marshall, ClickZ, May 13, 2010 Agencies say branded apps aren’t the be-all, end-all for mobile marketing. Despite the hype surrounding the application space thanks to app-centric devices such as Apple’s iPhone and iPad devices, mobile agencies suggest new technologies like HTML5 and Apple’s iAd product could help turn marketers’ attention away from the [...]

My comment on the below: Absolutely brilliant! by Patrick Smith on April 20, 2010 Ewan’s Presentation for TechCrunch’s GeeknRolla Mention the phrase “mobile web” to almost anyone and the chances are their mind will turn to Apple’s iPhone and the new-fangled iPad. But Ewan McLeod, editor of Mobile Industry Review, is not one of those people. Here’s the video, [...]

Apple has the tools to succeed in the mobile ad arena, but will face established rivals and may need to adapt culturally to make the most of the opportunity

One trend I’ve noticed lately is that the few UK retailers that have launched mobile commerce services have opted to do this via mobile apps rather than a mobile website. Both Next and Net-A-Porter have the app, but not the mobile site.

Mobile applications are an increasingly useful and popular way to cut costs

Posted by Stuart Dredge @ Mobile Entertainment 1. Google Voice The app so potentially disruptive to mobile industry economics, Apple wouldn’t let it onto the App Store. Google Voice gives people their own ‘Google number’, complete with voicemail, that they can route to any device they like at any time. It also transcribes voicemails. Great for [...]

Mobile apps have seen huge growth throughout 2009, but are they the future for the mobile industry? Are they more important than mobile sites? These were the questions that an IAB debate earlier this week sought to answer.

From now on, the mobile phone is an integral part of the communication strategy adopted by traditional watchmaker A. Lange & Söhne. YOC AG developed an innovative mobile concept including a mobile portal and an iPhone application. With A. Lange & Söhne YOC gained another high-end customer.