Christian Louca
My Comment on the below: It is understandable that Apple are taking this approach but I do feel for the likes of Tapjoy and others of that ilk. In the end, discoverability is a big issue for app developers and publishers. However, there are channels to promote your app beyond incentivised downloads. Incentivised downloads do [...]
Posts Tagged ‘Apps’
Apple Clamps Down On Incentivized App Downloads
Posted: April 20, 2011 in Developers, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Developers, Mobile Industry News, Mobile Platforms, Mobile TechnologyTags: Apple, Apps, appstore, iOS, iphone, Jason Kincaid, Tap Tap Revenge, Tapjoy
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News Corp’s calls its app newspaper ‘The Daily’ – backs with $30m budget
Posted: November 17, 2010 in Digital Marketing, Industry News, Information communications technology, Media & Entertainment, Mobile Applications, Mobile Industry News, Mobile Internet, Publishing, Publishing IndustryTags: Apple iPad, Apps, News Corporation, Rupert Murdoch, Slate, The New York, the New York Post, The New Yorker, The Oklahoman
Posted by] @gordonmacmillan, posted on 17 November, 2010 Things are reported to becoming together for News Corporation’s app based newspaper, which is to simply be called The Daily, as a string of staff are hired to write content and a budget of around $30 million has been assigned. The project is expected to launch before the end [...]
Behind BBC Trust’s Apps Decision: Paid Apps Are Screwed Anyway
Posted: July 23, 2010 in Digital Marketing, Industry News, Information communications technology, Media & Entertainment, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, SmartphonesTags: Apps, BBC, BBC Trust, mobile web, Paid Apps
By Robert Andrews @robertandrewsJul 23, 2010 7:22 AM ET A market assessment commissioned by the BBC Trust to help it decide whether the BBC should release smartphone apps came to a view many will find surprising: that the paid apps goldrush will be extinguished by the mobile web in a few short years. According to the report from [...]
The total fcuk-up that is ‘developer relations’
Posted: June 22, 2010 in Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Platforms, Mobile Technology, TechnologyTags: app developers, Apps, Handset manufacturers, Mobile Applications, Mobile Developers, Mobile Technology
Published by Ewan on Tuesday 22nd June 2010, 09:30 I have, for about a year or so, been witnessing nightmare scenarios all around the mobile developer relations market. From global operators to handset manufacturers and ISVs, it’s more or less the same: A total, unmitigated fcuk-up. It is laughable. I find it hilarious and extremely sad [...]
Mobile Agencies Look Beyond Apps as Market Evolves
Posted: May 13, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Search, Mobile Technology, Smartphones, Technology, Telecommunications, Trade Associations, UncategorizedTags: 5th Finger, Agencies, AKQA, Apple iAd, Applications, Apps, HTML5, ipad, Millennial Media, Mobext, mobile web, OMMA, Paramount Pictures
Posted By ] Jack Marshall, ClickZ, May 13, 2010 Agencies say branded apps aren’t the be-all, end-all for mobile marketing. Despite the hype surrounding the application space thanks to app-centric devices such as Apple’s iPhone and iPad devices, mobile agencies suggest new technologies like HTML5 and Apple’s iAd product could help turn marketers’ attention away from the [...]
Findaproperty.com: iPhone app review
Posted: February 13, 2010 in Digital Marketing, Mobile Applications, Mobile Industry NewsTags: Apps, Findaproperty.com, iphone, Property, Real Estate, review
Findaproperty.com released an iPhone app this week, bringing the property search engine to mobile users.
Location-Based Advertising Dead on the iPhone?
Posted: February 6, 2010 in Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Internet, Smartphones, Technology, Trade AssociationsTags: Advertising, App store, Apple, Apple iPhone App Review, Apps, iphone, iPhone Core Location Framework, LBS, Location Based Services, Mobile, MRM Seattle, Quattro Wireless
The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.
Zara releases a pointless iPhone app
Posted: January 6, 2010 in Digital Marketing, Industry News, Information communications technology, Mobile Applications, Mobile Internet, Retail, Technology, Trade AssociationsTags: Apps, Ecommerce, Flash, iphone, multichannel, Zara
Fashion retailer Zara released an iPhone app recently, which falls well short of what a retailer could achieve with an iPhone app, in terms of promoting products and providing useful information for users.
Q&A: Cisco’s Zoe Sands talks about mobile marketing
Posted: January 5, 2010 in Customer Relationship Marketing, Digital Marketing, Display advertising, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Mobile Phones, Mobile Search, Publishing Industry, Search Marketing, SMS Advertising, Technology, Telecommunications, Trade AssociationsTags: Android, Apple, Apps, Cisco, Google, iphone, Mobile Applications, Trade Associations, WAP, Zoe Sands
A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.
