Christian Louca
It’s been a while coming, but mobile applications are beginning to find widespread approval – and generate revenues as a result
Posts Tagged ‘Blyk’
App appeal puts marketers on track
Posted: November 30, 2009 in Customer Relationship Marketing, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Internet, SMS Advertising, Telecommunications, Trade AssociationsTags: Blackberry, Blyk, David Beckham, Fanta Stealth Sound System, Inside Mobile, iphone, Motorola, Nokia, Ogilvy, RAPP, Reebok, Saatchi & Saatchi, UN Voices Project
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Operators still waiting for ad revenue
Posted: November 26, 2009 in Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Television Advertising, Trade AssociationsTags: Airwide, Blyk, BMW, ComScore, GSM Association, mCentric, Mobile Advertising, Mobile network operators, MobileSquared, SMS Advertising, Starcom MediaVest, Telefónica, Television Advertising, WIN
Mobile operators have extensive data about their customers, so why aren’t they earning more revenue from advertising? The market seems as far away as ever, according to key participants in the business
