YOC creates a mobile JACOBS Krönung loyalty programme based on its protected technology platform
Berlin, 7th January 2010.
Kraft Foods Germany has launched a large-scale loyalty programme for its JACOBS Krönung brand, which is called “Every crown counts”. When buying a product from the JACOBS Krönung brand family, customers receive “crowns” with a code that can be exchanged for an attractive bonus. For this campaign, YOC creates the m.jacobs-kroenung.de mobile platform by connecting it to its protected mobilisation platform.
In order to collect crowns, users can register via the internet and via their mobile phone on m.jacobs-kroenung.de. JACOBS customers then have the possibility to send the codes of their collected crowns via SMS to 24000. The crowns are booked immediately to the user’s individual crown account. They can be exchanged for an attractive bonus via the internet or via their mobile phone at any time.
“Customer relationship programmes, such as Kraft Foods Germany, that use mobile mechanisms create enormous added value to the customers and the brand”, says Dirk Kraus, CEO of YOC AG. “The mobile portal enables users to have their collected codes booked directly to their accounts – which is customer-friendly, time-saving and helps the brand to enter into dialogue with its customers”, he adds.
YOC AG develops mobile customer relationship programmes not only for Kraft Foods but also for customers, such as Coca-Cola and Walt Disney.
YOC – About the Group
YOC Group is one of the leading providers of mobile marketing, mobile advertising and mobile internet in the world. YOC Group uses self-developed scalable platforms to implement integrated mobile solutions for customers from all industries. YOC AG operates more than 450 mobile portals and applications in Europe via a protected mobilisation platform. With a portfolio of more than 150 titles, YOC Group has the largest premium mobile advertising network in Europe. Every day, the centrally controlled AdServer processes more than 40 million requests for advertising tools.
This is YOC’s core business, but it also specialises in affiliate marketing and mobile B2C services. By 30 September 2009, YOC had 180 employees. Its 2008 turnover amounted to € 23.6 million. The company is represented in six countries and intends to grow further.