Christian Louca
What are the most common mistakes made when marketing to mobile users? Digital communications agency I-level has compiled data on mobile marketing, looking specifically at tactics that are both welcomed and rejected by end-users. These have been categorised into a list of ‘Seven Deadly Sins’ of mobile marketing. Mobile platforms are no different from traditional channels. [...]
Posts Tagged ‘Digital Marketing’
The Seven Deadly Sins of mobile marketing
Posted: February 13, 2010 in Digital Marketing, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, Telecommunications, Trade AssociationsTags: Digital Marketing, Digital media sins, I-level, Oliver Newton, Research, Trade Associations
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IAB: 95% of digital budgets now include mobile
Posted: November 17, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: Digital Marketing, IAB, Mobile Advertising, Trade Associations
New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years. The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and [...]
A great interview on Mobile Advertising with Jon Mew, Head of Mobile at the IAB, by Graham Charlton a Senior Reporter at Econsultancy
Posted: November 15, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: Digital Marketing, Internet Advertising Bureau, Mobile Advertising, Mobile Advertising Growth, Trade Associations
This was conducted shortly after the IAB released their figures on mobile advertising. What are the main reasons for this growth? Several factors have driven this: • Consumers have changed their behavior on mobiles over the last year or so, and this is thanks to better handsets; there has been a 36% year on year [...]
Mobile – what it can do for publishers
Posted: November 14, 2009 in Digital Marketing, Mobile Internet, Trade AssociationsTags: Digital Content, Digital Editorial, Digital Marketing, Mobile Internet, Publishers, Trade Associations
Here is an aricle I wrote for Inpublishing. Media consumption habits are changing. With the proliferation of content on the Internet and the growing capability of mobile devices to allow people to consume content on the move, publishers face a new challenge to retaining readers, but also a wealth of new possibilities, says Christian Louca. [...]
Marketing Week – Interactive Marketing 2009
Posted: November 14, 2009 in Digital Marketing, Industry News, Mobile Internet, Online, Search Marketing, Trade AssociationsTags: Affiliate, Digital Marketing, Email, Interactive Marketing, Marketing, Mobile Internet, Online, Search Marketing, Trade Associations, Web 2.0
Make sure you see the section on Mobile Monentum, by Camille Alarcon. I was interviewed alongside Chris Bourke, Managing Director of Mobex, part of Havas Media. Here is the foreword by Ruth Mortimer, Associate editor (features), Marketing Week: There hasn’t been much good news for marketers in 2009. But when it comes to interactive marketing, there are a [...]
Digital Britain? Mobile Britain
Posted: November 14, 2009 in Digital Marketing, Industry News, Trade AssociationsTags: Digital Britain, Digital Marketing, Trade Associations
This is a piece I put together on the Digital Britain report. The recent governmental Digital Britain report has been heralded for its pledge to provide high speed broadband for all and clamp down on digital piracy, enhancing the UK’s digital ranking and driving hi-tech industry. But what does the plan mean for mobile, and [...]
What does Google’s acquisition of AdMob mean for the industry?
Posted: November 11, 2009 in Industry News, Mobile Internet, Trade AssociationsTags: Digital Marketing, Google Admob Acquisition, Mobile Advertising, Mobile Internet, Trade Associations
Google’s acquisition of AdMob makes perfect sense. The purchase demonstrates the search engine giant’s ambitions extend beyond the desktop and into the mobile space. Adding mobility is a natural extension of what Google does already. The news sends a clear message to any people who might have doubted that mobile ad networks are able to [...]
YOC to increase brands’ visibility on GetJar
Posted: November 11, 2009 in Industry News, Mobile Applications, Trade Associations, YOC newsTags: Digital Marketing, Mobile Advertising, Mobile App Store, Mobile Applications, Trade Associations
Today, we’ve announced a partnership with GetJar, to offer brands placement and visibility on the world’s largest cross platform app store. We will now be able to offer brands the opportunity to increase their presence via applications on the GetJar network, visible to over 15 million unique visitors. With mobile applications becoming an increasingly important [...]
Mobile Internet Vs Desktop Internet Shrunk on Mobile
Posted: October 24, 2009 in Mobile InternetTags: Digital Marketing, Marketing, Mobile Advertising, Mobile Internet, Trade Associations
Mobile Internet has to be optimised for the mobile phone to creat a unique and enjoyable user experience.
