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Christian Louca

Digital marketing, Mobile Marketing, Mobile Internet and Advertising
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  • RSS Mobile Advertising

    • Telkomsel ramps up mobile ad service - Jakarta Post
      Telkomsel ramps up mobile ad serviceJakarta PostAdrian Suherman, the head of the company's digital advertising group, said in Jakarta on Wednesday that this year alone, Telkomsel expected an “exponential growth of 200-300 percent” in revenues from the mobile advertisement service as more companies ...
    • Are You Wasting Money on Mobile Ads? - AdAge.com
      Examiner.comAre You Wasting Money on Mobile Ads?AdAge.comThe debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant ...Does Mobile Display Even Work? How Geo-Location and Cr […]
    • New ad platform targets mobile users by scouring social media - Los Angeles Times
      New ad platform targets mobile users by scouring social mediaLos Angeles TimesMobile advertising is about to become a lot more personal. Pasadena technology company UberMedia has launched a mobile advertising platform that tracks publicly available information provided by smartphone users on their social media channels and ...and more »
    • UberMedia's new mobile ad platform uses your social media and location data - Tech2
      Tech2UberMedia's new mobile ad platform uses your social media and location dataTech2According to a report by Pandodaily, UberAds has been working to reduce the gap between the time spent on mobile devices, which is 10 percent of all browsing time with the amount of digital advertising dollars being allocated, standing at one percent.UberMedia Recasts I […]
    • Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ... - TechCrunch
      Aiming To Dominate Mobile Ad Attribution, HasOffers Raises $9.4M Round Led ...TechCrunchHowever, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar problem, so it built a product called MobileAppTracking, allowing developers to see where app installs, engagement, and purchases actually come from.HasOffers scores $9.4M fir […]
    • Mobile advertising set to explode across MENA region - AME Info (press release)
      Mobile advertising set to explode across MENA regionAME Info (press release)Gregory Bolle, Strategic Planning Head for the BPG Group and Emmanuel Durou, Deloitte Middle East's Director of Strategy Consulting, explained at a recent media briefing, "Mobile advertising volumes in the MENA region remain significantly behind global ...and more »
    • Medialets to bring enhanced measurement to mobile advertising - Mobile Entertainment
      Medialets to bring enhanced measurement to mobile advertisingMobile EntertainmentMedialets, a third-party ad serving and rich media platform for mobile devices, has announced that it has applied for MRC (Media Rating Council) accreditation and is currently being audited for its compliance with the IAB/MMA/MRC Mobile Web and Mobile ...
    • This Summer Could Be the Breakthrough in Mobile Advertising - Adweek
      AdweekThis Summer Could Be the Breakthrough in Mobile AdvertisingAdweekWith more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone or Samsung. Mobile ad firm UberMedia aims to be a ...
    • Majority of Mobile Users Would Rather Engage an Ad Than Pay for an Upgrade - Marketing Pilgrim
      Marketing PilgrimMajority of Mobile Users Would Rather Engage an Ad Than Pay for an UpgradeMarketing PilgrimDisclaimer time: the survey was paid for by Tapjoy, a company that is in the mobile advertising biz. Not saying the data is biased, I just want to be clear. The report says that 1 in 3 mobile owners are downloading 2 to 3 apps per month. 1 in 5 are ...
    • Sprint Acquires KC-Based Handmark For Its Mobile App Development And ... - TechCrunch
      Kansas City StarSprint Acquires KC-Based Handmark For Its Mobile App Development And ...TechCrunchSprint hopes that this acquisition will bring a more “entrepreneurial spirit” to its mobile program, hoping to lure developers to use its own advertising platform. Mike Cooley, VP of New Ventures at Sprint shared: “The business, culture and technology ...Sprint […]
  • RSS Mobile Marketing

    • Mobile marketing delivers the goods - ITWeb
      Mobile marketing delivers the goodsITWebAs a proven media channel for marketers, mobile provides marketers with the opportunity to get to know their clients better and to communicate more meaningfully, by using all the data they have at their disposal to make sure they send the right message ...and more »
    • IAB and Mobile Marketing Centre of Excellence release new guidance - ashdowngroup.com
      IAB and Mobile Marketing Centre of Excellence release new guidanceashdowngroup.comIAB and Mobile Marketing Centre of Excellence release new... The Interactive Advertising Bureau (IAB) has teamed up with the Marketing Centre of Excellence to release new guidance for HTML5, and how to streamline ad creation and provide lower ...
    • Walmart Says Mobile Key to Smart Shopping, Bigger Revenue - Mobile Marketing Watch
      Mobile Marketing WatchWalmart Says Mobile Key to Smart Shopping, Bigger RevenueMobile Marketing WatchWalmart Says Mobile Key to Smart Shopping Bigger Revenue 300x231 Walmart Says Mobile Key to Smart Gibu Thomas, head of mobile for Walmart, says the concept of “smart shopping” will be driven by mobile technology. “The future of retail is the history of ...and […]
    • The Tracking Solutions That Could Lead An Explosion In Mobile Marketing - Business Insider
      The Tracking Solutions That Could Lead An Explosion In Mobile MarketingBusiness InsiderThe technical hurdles are formidable. In a new report from BI Intelligence, we take stock of cross-screen marketing, digging into the measurement and analytics problem, and offer a side-by-side comparison of the different mobile tracking technologies ...and more »
    • CTIA-The Wireless Association Touts 2013 E-Tech Award Winners - Mobile Marketing Watch
      Mobile Marketing WatchCTIA-The Wireless Association Touts 2013 E-Tech Award WinnersMobile Marketing WatchWe're pleased to showcase the vision and ingenuity from our industry at CTIA 2013, which is North America's largest mobile marketplace,” says CTIA Vice President and Show Director Robert Mesirow. “Our transition to Super Mobility Week in Septemb […]
    • Payvia buys mobile marketing firm Mogreet - Los Angeles Times
      Payvia buys mobile marketing firm MogreetLos Angeles Times"Our clients have told us they also need a simpler way to link targeted mobile transactions to their marketing campaigns," Wedd said. "By integrating Mogreet's solutions on our platform, we answer that need." He noted that as more consumers move to ...
    • 5 Mobile Marketing Tools to Reach Customers on the Go - Mashable
      5 Mobile Marketing Tools to Reach Customers on the GoMashableThis post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Looking to up your mobile marketing game? Here are five vendors that can ...
    • Payvia Acquires Mobile Marketing Company Mogreet - The Next Web
      Payvia Acquires Mobile Marketing Company MogreetThe Next WebFinancial terms of the acquisition were not disclosed. Payvia argues that the purchase of Mogreet will allow it to create an end-to-end solution that marries mobile payments, user targeting and mobile marketing at scale, on a directly-connected carrier ...A mobile billing specialist buys a marketing […]
    • Social Media Falling Short as eCommerce Traffic Source - Mobile Marketing Watch
      Mobile Marketing WatchSocial Media Falling Short as eCommerce Traffic SourceMobile Marketing Watch“As marketers know, data can tell a story and the EQ1 2013 tells the story of a fast-growing eCommerce market where companies face growing opportunities and challenges,” says Blair Lyon , vice president of marketing at Monetate. “We focused this EQ on ...Imprev […]
    • Atlanta Start-Up Poised to Become Global Leader for Mobile Marketing - GPB (blog)
      GPB (blog)Atlanta Start-Up Poised to Become Global Leader for Mobile MarketingGPB (blog)According to a company press release, Atlanta-based Thumb Friendly has become a global leader in mobile marketing by helping small and medium-sized businesses generate sales by reaching consumers through smart phones, iPads, and other mobiles ...
  • RSS Mobile Internet

    • Vodafone delays 4G superfast mobile internet launch until September - The Guardian
      The GuardianVodafone delays 4G superfast mobile internet launch until SeptemberThe GuardianVodafone has delayed the launch of its 4G service until around September, a full 10 months after rival EE brought the first version of superfast mobile internet technology to the UK. Having spent £790m on 4G spectrum at a government auction in February ...Vodafone 4G N […]
    • CNNIC: China's Smartphone Mobile Internet Users Reach 330 Mln - Marbridge Consulting
      CNNIC: China's Smartphone Mobile Internet Users Reach 330 MlnMarbridge ConsultingAccording to a recent report from the China Internet Network Information Center (CNNIC), China had 330 mln smartphone-based mobile internet users as of the end of February 2013, up by 140 mln from December 2011, accounting for 79% of China's mobile ...
    • 4G mobile internet coming to Shanghai next month - Shanghaiist
      NDTV4G mobile internet coming to Shanghai next monthShanghaiist4G mobile internet will be making its way to the streets of Shanghai next month for a select few China Mobile subscribers in the city. 4G will dwarf the speeds of the current mobile internet offerings, with the new technology boasting 10-60 megabits ...China's Telecom Giants tap Internet Pot […]
    • Dutch face highest bills in Europe for mobile internet - DutchNews.nl
      The West AustralianDutch face highest bills in Europe for mobile internetDutchNews.nlThe Netherlands is the most expensive market in the EU for mobile broadband internet services, according to new Finnish research. For example, the report, by consultancy group Rewheel, shows Dutch mobile internetters pay an average of almost €9 for a ...Report Unveils Mobile […]
    • LinkedIn retools Web navigation to match mobile - CNET
      LinkedIn retools Web navigation to match mobileCNETStarting Wednesday, LinkedIn will be sporting a much sexier and simplified navigation bar inspired by the design of its just-improved mobile applications. "Over the last year and half we've had the chance to learn quite a bit from you about the types ...and more »
    • Globo portal sees rise in mobile internet access - Telecompaper (subscription)
      Globo portal sees rise in mobile internet accessTelecompaper (subscription)Google, Facebook and Globo.com are the most popular mobile internet sites in Brazil, but in specific segments, such as news and sports, Globo.com is first with its websites G1 and Globoesporte.com, respectively. In the period January to April, 27 ...
    • Ericsson Announces New Network Software for Better Mobile Internet Connection - AMOG
      Ericsson Announces New Network Software for Better Mobile Internet ConnectionAMOGDuring the CTIA Wireless trade show last Tuesday, Ericsson announced their new network software, which is designed to ensure better mobile Internet connection. It can be used by mobile operators that take advantage of Wi-Fi to supplement their cellular ...and more »
    • Hungary mobile internet data transfers fall 10.8% in April - Budapest Business Journal
      Hungary mobile internet data transfers fall 10.8% in AprilBudapest Business JournalMobile internet users in Hungary transferred 2,247,000 gigabytes of data in April, down 10.8% from 2,520,000 gigabytes in the previous month, fresh data from the National Media and Infocommunications Authority (NMHH) show. Average data turnover per ...
    • How to set up mobile internet on Android - PC Advisor
      PC AdvisorHow to set up mobile internet on AndroidPC AdvisorMobile internet is great when you're out and about, you can use it on your smartphone to load web pages, use map apps, upload photos or just check Facebook. Naturally it's a pain if your device has no 3G connection. See also: How to manually upgrade an ...
    • Vip mobile offers new mobile internet plans - Telecompaper (subscription)
      Vip mobile offers new mobile internet plansTelecompaper (subscription)Serbian operator Vip mobile launched a new Vip internet offer which includes three tariff plans with different maximum speeds, namely Vip Online 3, Vip Online 9 and Vip Online 15. These contain the same amount of GB included in the monthly fee, and can ...
  • RSS Mobile Commerce

    • How Mobile Coupons Are Driving An Explosion In Mobile Commerce - Business Insider
      How Mobile Coupons Are Driving An Explosion In Mobile CommerceBusiness InsiderAs recently as late 2010, mobile commerce was only 3% of e-commerce. By the end of last year's holiday shopping season, that number had risen to 11%, according to comScore. That's approximately $18.6 billion in consumer spending - and that doesn't ...and more »
    • 3-part Mobile Commerce App Strategy - Practical Ecommerce
      3-part Mobile Commerce App StrategyPractical EcommercePurchases from smartphones and tablets reached $5.9 billion in the U.S. for the first three months of this year. comScore and the U.S. Commerce Department each reported that mobile commerce sales, excluding things like groceries, airplane tickets, and ...and more »
    • Moosejaw Peaks with Mobile Commerce - 1to1 Media
      Moosejaw Peaks with Mobile Commerce1to1 MediaThe concept of showrooming is a concern for many brick-and-mortar retailers. Especially in this era of mobile phones, consumers are regularly going into stores to look at an item only to buy it from an online retailer, sometimes while they're still ...and more »
    • Research: 2013 Mobile Commerce Survey - InformationWeek
      Research: 2013 Mobile Commerce SurveyInformationWeekYou know a sector is on the fast track when you issue a report in March and by May have to conduct additional research on the topic. Since we issued our initial look at the mobile commerce market, we conducted a wide-ranging survey that reached three ...
    • Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIA - Business Wire (press release)
      Gemalto Netsize Guide 2013: 'M-Commerce on the Move' released at CTIABusiness Wire (press release)The new 2013 Gemalto Netsize Guide gives a global perspective of 'M-Commerce on the Move.' It explores the big picture of mobile security, identity, privacy, and social commerce, while focusing on mobile wallets, in-app micropayments and mone […]
    • Mobile Commerce: Time For Liftoff - InformationWeek
      Mobile Commerce: Time For LiftoffInformationWeekMobile commerce isn't some far-off pilot project. One-third of qualified respondents anticipate implementing a comprehensive m-commerce strategy within a year; an additional 26% already have one in place. About one-third say m-commerce represents the ...
    • Mobile Commerce News Weekly – Week of May 19, 2013 - SYS-CON Media (press release) (blog)
      SYS-CON Media (press release) (blog)Mobile Commerce News Weekly – Week of May 19, 2013SYS-CON Media (press release) (blog)The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile sec […]
    • Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ... - Tech in Asia
      Mobile Commerce Worth $4.29 Billion in Q1 in China, But One Company ...Tech in AsiaWe know that mobile commerce in China was worth $7.8 billion in 2012 – and is expected to rise to $41.4 billion in 2015 – but who are the biggest e-commerce brands among the nation's mobile shoppers? New statistics from iResearch give us that answer ...and more »
    • Mobile commerce continues to soar in China - Inside Retail Asia
      Mobile commerce continues to soar in ChinaInside Retail AsiaThe research house says Taobao, the online shopping mall of Alibaba, is leading the mobile commerce market, with a 75.1 per cent market share. It is followed by Jingdong, formerly called 360Buy, with a 4.5 per cent market share. While this year's ...
    • iPhone's Mobile Commerce Apps Outshine Android - Mad Mobile News
      iPhone's Mobile Commerce Apps Outshine AndroidMad Mobile NewsWhen it comes to using mobile commerce apps, iPhone users blow away Android device owners according to a panel's report on commerce app usage. The numbers suggest that mobile retailers and other commercial enterprises stand to generate much ...and more »

Posts Tagged ‘Discovery’

Infographic – Mobile Advertising Landscape (The Players)

Posted: August 1, 2012 in Ad Industry, Advertising, Display advertising, Industry News, Location Based Services, Mediation Platforms, Mobile Ad Exchanges, Mobile Ad Networks, Mobile Advertising, Mobile Applications, Mobile Platforms, Uncategorized
Tags: Ad Servers, Agencies, Analytics, Demand Side Platforms, Discovery, In App Payments, LBS, Mediation Platforms, Mobile Ad Networks, Mobile Advertising, Mobile Analytics, mobile exchanges, Rich Media, RTB, Search, video, virtual currency
1

landscape


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