Posts Tagged ‘Europe’

Posted By CAROLINE GABRIEL. Published: 27 July, 2010 One of the biggest dilemmas facing operators, as they seek to keep their brands foremost in users’ minds despite the sparkle of Android and Apple, is where they can best achieve this. Should they take on Nokia in branding the devices, create their own user interface to rival [...]

LONDON – O2 is launching a mobile advertising service called O2 More that will reward customers for accessing targeted advertising.

Google’s wake-up call: We don’t have SMS advertising capability.