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Posts Tagged ‘Google’

Apple and mobile ads

Posted in Digital Marketing, Display advertising, Industry News, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, Publishing, Publishing Industry, Telecommunications, tagged , , , , , , , , , , , , , , , , , , , , on March 12, 2010 | 1 Comment »

Apple has the tools to succeed in the mobile ad arena, but will face established rivals and may need to adapt culturally to make the most of the opportunity

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Google secures patent to use location data in ads

Posted in Display advertising, Industry News, Information communications technology, Internet, Location Based Services, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Technology, Technology, Telecommunications, tagged , , , on March 2, 2010 | 1 Comment »

March 2, 2010 | 10:37 am Posted on Los Angeles Times
The U.S. Patent and Trademark Office has awarded Google a patent that will allow the company to use location information in advertisements. Google’s patent could have far-reaching effects on both Web-based and mobile advertising efforts.

“The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better [...]

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Mobile commerce: should you have a site or an app?

Posted in Customer Relationship Marketing, Digital Marketing, Display advertising, E-Commerce, Industry News, Information communications technology, Location Based Services, M-Commerce, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Technology, Retail, SMS Advertising, SMS Marketing, Sms, Telecommunications, tagged , , , , , , , , , , , , , , , , , , , , on February 28, 2010 | 1 Comment »

One trend I’ve noticed lately is that the few UK retailers that have launched mobile commerce services have opted to do this via mobile apps rather than a mobile website. Both Next and Net-A-Porter have the app, but not the mobile site.

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20 key trends at Mobile World Congress 2010

Posted in Industry News, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Conference, Mobile Gaming, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile TV, Mobile Technology, Smartphones, Social Media, Technology, tagged , , , , , , , , , , , , , , , , on February 22, 2010 | 1 Comment »

Is Mobile World Congress still relevant? The conference was discernibly quieter this year, and its legacy of being dominated by the ‘traditional’ heavyweights of the carrier and handset world leads some of the newer players in the industry to see it as all a bit Jurassic Park.

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Google v Facebook. This time it’s personal

Posted in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, tagged , , , , , , , , , , , , , on February 18, 2010 | Leave a Comment »

Mobile internet is the key to the future. It can tell advertisers where you are, who you’re with and what you’re thinking

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Is the Day of Tiny Ads Finally Here?

Posted in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile Internet, tagged , , , , , , , , on February 1, 2010 | 1 Comment »

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

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Mobile advertising outlook 2010

Posted in Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Search, Mobile Technology, SMS Advertising, Telecommunications, tagged , , , , on January 29, 2010 | 4 Comments »

Justin Davidson, senior analyst at FirstPartner, outlines some key mobile trends to look out for in the year ahead.
2009 proved a challenging year for advertising as a whole, with many types of media struggling for revenue. At the beginning of 2009 the difficulties facing mobile advertising looked formidable as it was a small sector attempting [...]

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Evolve Your PPC With Mobile Advertising

Posted in Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Search, Search Marketing, Technology, tagged , , , , , , , , , on January 27, 2010 | 4 Comments »

While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet / Slate / Dinner Plate portable computing device at their Press Event (watch it live on Engadget starting at 10 a.m. PST).

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Apple vs. Google How the battle between Silicon Valley’s superstars will shape the future of mobile computing

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, tagged , , , , , , , , , , , , , , on January 16, 2010 | Leave a Comment »

How the battle between Silicon Valley’s superstars will shape the future of mobile computing

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DIY Touchscreen Analysis – (iphone out does them all)

Posted in Industry News, Information communications technology, Mobile Handsets, Mobile Phones, Mobile Technology, Smartphones, Technology, tagged , , , , , , , , , , , , , , , on January 11, 2010 | Leave a Comment »

The success of the iPhone has triggered the adoption of touchscreen systems in a wide range of mobile devices, and a bevy of new gadgets equipped with capacitive sensing technology have now hit the market. MOTO has years of experience developing products that use capacitive touch, and we’ve had the opportunity to test many of the latest devices. Our conclusion: All touchscreens are not created not equal.

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