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Posts Tagged ‘Google’

Apple has the tools to succeed in the mobile ad arena, but will face established rivals and may need to adapt culturally to make the most of the opportunity

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March 2, 2010 | 10:37 am Posted on Los Angeles Times
The U.S. Patent and Trademark Office has awarded Google a patent that will allow the company to use location information in advertisements. Google’s patent could have far-reaching effects on both Web-based and mobile advertising efforts.

“The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better [...]

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One trend I’ve noticed lately is that the few UK retailers that have launched mobile commerce services have opted to do this via mobile apps rather than a mobile website. Both Next and Net-A-Porter have the app, but not the mobile site.

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Is Mobile World Congress still relevant? The conference was discernibly quieter this year, and its legacy of being dominated by the ‘traditional’ heavyweights of the carrier and handset world leads some of the newer players in the industry to see it as all a bit Jurassic Park.

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Mobile internet is the key to the future. It can tell advertisers where you are, who you’re with and what you’re thinking

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Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

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Justin Davidson, senior analyst at FirstPartner, outlines some key mobile trends to look out for in the year ahead.
2009 proved a challenging year for advertising as a whole, with many types of media struggling for revenue. At the beginning of 2009 the difficulties facing mobile advertising looked formidable as it was a small sector attempting [...]

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While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet / Slate / Dinner Plate portable computing device at their Press Event (watch it live on Engadget starting at 10 a.m. PST).

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How the battle between Silicon Valley’s superstars will shape the future of mobile computing

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The success of the iPhone has triggered the adoption of touchscreen systems in a wide range of mobile devices, and a bevy of new gadgets equipped with capacitive sensing technology have now hit the market. MOTO has years of experience developing products that use capacitive touch, and we’ve had the opportunity to test many of the latest devices. Our conclusion: All touchscreens are not created not equal.

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