Christian Louca
As the web experience evolves, smartphones may soon live up to their name, and every business’ mobile strategy will grow in importance…
Posts Tagged ‘Google’
How new internet standards will finally deliver a mobile revolution
Posted: April 27, 2011 in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Applications, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Internet, Online, Smartphones, Tablets, Technology, TelecommunicationsTags: Android, Clients, Google, Google Chrome, HTML, HTML 5, Java (software platform), Microsoft, Zokem
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Mobile outperforms desktop for paid search ads
Posted: April 20, 2011 in Digital Trends, Mobile Search, Search, Search MarketingTags: Clickthrough rate, Contextual advertising, Google, Landing page, Pay per click, Pay-Per-Click Advertising, Promotion, Web Design and Development
Posted By ] Ronan Shields The growth of mobile search ads outstripped desktop search ads during March, according to figures from digital maketing agency Latitude. The research revealed that arbitrage opportunities from mobile search continue, with mobile costs per click 37% cheaper on average than the desktop. This is despite click-through rates for mobile search ads rising [...]
China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says
Posted: April 20, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile InternetTags: Apple, Brazil, China, Google, Mobile Advertising, Mobile Advertising growth trends, Mobile device, mobile trends, mobile web, Noah Elkin, Quattro Wireless
Posted By ] By Douglas MacMillan Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Mobile advertising in China will grow 158 percent by 2014, EMarketer predicted in a report to be published today. In the U.S., [...]
Guess Who Google’s Biggest Advertiser Is?
Posted: April 12, 2011 in Digital Display Advertising, Digital Marketing, Display advertising, SearchTags: AdSense, Amazon, Amazon Kindle, AT&T, Electronic commerce, Expedia, Geico, Google
Posted By ] Pascal-Emmanuel Gobry Image: Federated Media Here’s a few things that are noteworthy about the chart: Amazon is #1 and on track to spend $200 million per year! These days Amazon and Google are mostly rivals in areas like mobile and media sales, but at the end of the day Amazon is an e-commerce site and [...]
Google CEO: Mobile Growing Faster Than Predicted
Posted: March 1, 2011 in Digital Display Advertising, Display advertising, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile PlatformsTags: DoubleClick, ericschmidt, Google, IAB, Interactive Advertising Bureau, Palm Springs California, Randall Rothenberg, YouTube
Posted By ] Anna Maria Virzi Palm Springs, CA– Mobile is taking off faster than predicted, said Google CEO Eric Schmidt. And Google, which develops the Android operating system for smartphones, has seen mobile usage soar in all sorts of activities. As keynote speaker at the Interactive Advertising Bureau‘s annual leadership meeting, Schmidt offered up these [...]
List of the top 100 UK Mobile Search terms of 2010
Posted: January 14, 2011 in Mobile Industry News, Mobile Search, Search, Search MarketingTags: Facebook, Google, Hitwise, Hotmail, Megan Fox, mobile search trends, mobile search trends 2010, MySpace, Yahoo, YouTube
Source: Mobile Commerce Ltd. The top 100 mobile search terms of 2010: 1. Facebook 2. Google 3. Bebo 4. Youtube 5. www.facebook.com 6. Ebay 7. Facebook.com 8. Hotmail 9. Yahoo 10. Ebuddy 11. Msn 12. Lottery 13. you tube 14. Face book 15. Flirtomatic 16. Yahoo mail 17. Google.com 18. Lotto 19. Twitter 20. Plenty [...]
How the IAd Gave Mobile Marketing Needed Shot in Arm
Posted: September 13, 2010 in Digital Marketing, Industry News, Information communications technology, M-Commerce, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Platforms, Mobile Technology, Telecommunications, Trade AssociationsTags: Android, Apple, AT&T, BBDO, Blackberry, Citi, Dove, FTC, Google, iAD, Jumptap, Millenial, Mobile Rich Media, Nissan, Rich Media Advertisement
Apple Effect May Have Helped Change Game in Mobile Advertising, but Analysts Agree It’s Still Anybody’s Win
Apple’s Revised App Policy Is Good News for Google’s AdMob
Posted: September 9, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Smartphones, Trade AssociationsTags: Admob, Apple, Google, iPhone Developer Program License Agreement
Google’s AdMob acquisition sure wasn’t a smooth one. Challenged by the FTC, it took months to get the acquisition through. And just when everything seemed to settle, Apple decided to exclude non-independent third-party ad-networks from iPhone and iPad apps, AdMob’s main revenue source.
Nokia’s CEO search shows need for a sector shake-up | Opinion | New Media Age
Posted: July 22, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Phones, Smartphones, TechnologyTags: Admob, Android, Apple, Google, Nokia, Olli-Pekka Kallasvuo, Sony Ericsson
Nokia’s hunt for fresh blood in the boardroom is a tacit admission of defeat by the likes of Apple in the smartphone market, but will it require a more wholesale change to be taken seriously by the marketing indsutry?
