Christian Louca
My Comments on the below: I am not sure how I can make sense of this. A trade body essentially becoming an ad-network. Surely this has direct conflict of interest? Comments welcome. Posted By Ronan Shields, Thu, 6 May 2010 Mobile operator trade body the GSMA has claimed its Wholesale Applications Community scheme will be [...]
Posts Tagged ‘GSMA’
Common mobile app platform set to launch early 2011
Posted: May 6, 2010 in Industry News, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, Smartphones, Telecommunications, UncategorizedTags: GSMA, WAC-inititative, Wholesale Applications Community scheme
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GSMA to boost mobile advertising with industry-standard mobile metrics
Posted: February 4, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Search, Mobile Technology, Technology, Telecommunications, Trade AssociationsTags: ABC Electronics, ComScore, GSMA, industry-standard mobile metrics, mobile audience engagement, UK Demographic Data
The GSMA, in partnership with ComScore, has released the first cut of what it hopes will become industry-standard metrics for mobile advertising. The metrics are based on anonymised browsing data gathered from all five UK operators’ subscriber bases. These behavioural metrics are complemented by some basic demographic data collected on an opt-in basis from a small panel of mobile users. The mobile metrics are currently confined to the UK, but there are plans to expand to other markets. The GSMA mobile metrics are a modest but much-needed first step and should be welcomed as they address one of the key factors that has slowed mobile advertising: the lack of standardised metrics for measuring audience engagement.
