Christian Louca
The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a ‘golden age’ for online and mobile advertising. James Robinson reports
Posts Tagged ‘IAB’
Mobile advertising: profit at your fingertips
Posted: June 10, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Industry News, Mobile Internet, Multichannel Marketing, Online, Smartphones, Tablets, Technology, Telecommunications, Television, Wireless TechnologiesTags: IAB, mobile statistics
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Google CEO: Mobile Growing Faster Than Predicted
Posted: March 1, 2011 in Digital Display Advertising, Display advertising, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile PlatformsTags: DoubleClick, ericschmidt, Google, IAB, Interactive Advertising Bureau, Palm Springs California, Randall Rothenberg, YouTube
Posted By ] Anna Maria Virzi Palm Springs, CA– Mobile is taking off faster than predicted, said Google CEO Eric Schmidt. And Google, which develops the Android operating system for smartphones, has seen mobile usage soar in all sorts of activities. As keynote speaker at the Interactive Advertising Bureau‘s annual leadership meeting, Schmidt offered up these [...]
NEW RESEARCH SHOWS THAT CONSUMERS ARE MOVING FASTER THAN RETAILERS TOWARDS MOBILE INTERNET
Posted: August 18, 2010 in Digital Marketing, E-Commerce, Industry News, Information communications technology, Internet, M-Commerce, Mobile Internet, RetailTags: AIME, IAB, IMRG, M&S Direct, M-Commerce, Mobile Apps, mobile commerce, Mobile Internet, mobile research, Mobile Stats, Retail
NEW RESEARCH SHOWS THAT CONSUMERS ARE MOVING FASTER THAN RETAILERS TOWARDS MOBILE INTERNET Survey commissioned by AIME, IAB and IMRG shows that 41% of UK retail brands expect to have a transactional mobile site or application within the next year Too few retailers have a solid mobile presence today, however, 41% plan to have a [...]
Acquiring specialist Mobile agencies
Posted: May 13, 2010 in Customer Relationship Marketing, Digital Marketing, Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Search, Online, Technology, Telecommunications, Trade Associations, UncategorizedTags: Admob, DMA Mobile Council, Google, IAB, Inside Mobile, M&C Saatchi, Marks and Spencer, MediaCom, Mergers and aquisitions, MMA, Mobile Interactive Group, NeoMedia, Ogilvy, Phonevalley, Sponge, TMW, Volvo, WPP, Zenithoptimedia
With client interest in mobile growing, ad agencies are weighing the pros and cons of acquiring specialist skills
Steve Jobs To Ad Industry: Leave The Premium Inventory To Us
Posted: May 12, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, Technology, UncategorizedTags: Admob, Adobe, Apple, Apple Terms and Conditions, Flash, Google, HTML 5, IAB, ipad, iPod, iTouch, Quattro Wireless, Steve Jobs
Simeon Simeonov is co-founder and CTO of Better Advertising, a provider of online advertising compliance and assurance solutions. Sim is also founder of FastIgnite. Previously, he was a VC at Polaris Venture Partners and chief architect at Allaire/Macromedia (now Adobe). Sim blogs atblog.simeonov.com, tweets as @simeons. “Notwithstanding anything else in this agreement, device data may not be provided or [...]
IAB – Apps: The future of mobile?
Posted: January 6, 2010 in Digital Marketing, Information communications technology, Internet, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Technology, Trade AssociationsTags: Acrossair, Amer Hasan, Applications, BSkyB, Chetan Damni, Christian Louca, Clive Baker, IAB, iLevel, iphone, Jon Mew, Mobile Applications, mobile applications versus mobile interent sites, Mobile Debate, Mobile Internet, Movement, Oliver Newton, Tim Hussain, Vodafone, YOC
Mobile apps have seen huge growth throughout 2009, but are they the future for the mobile industry? Are they more important than mobile sites? These were the questions that an IAB debate earlier this week sought to answer.
IAB: 95% of digital budgets now include mobile
Posted: November 17, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: Digital Marketing, IAB, Mobile Advertising, Trade Associations
New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years. The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and [...]
Why operators are failing to grasp the mobile advertising opportunity
Posted: November 16, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: IAB, Mobile Advertising, Network Operators, SMS Voting, Trade Associations, X-Factor
I found this article on Utalkmarketing by Oliver Newton, Head of Emerging Platforms, i-level. 1999 was a defining year, we heard the song line “Hit me baby one more time” for the first time and it was also the year that the online ad industry really got to grips with itself starting the journey that [...]
