Posts Tagged ‘iOS’

It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009.  From memory at the time, 4th Screen were selling around 1 million page views per month.  I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...]

My Comments: A nice article summing up the basics of mobile advertising.  I would point out that another Key Metric is Conversion i.e what happens after the click: download a piece of content, register to a service, make a transaction etc etc. Posted By } David Hillis (@davidhillis) So you have built your mobile website or app and [...]

Google Ventures announced recently that it is investing inAstrid, a task management app, and Crittercism, an SDK that helps provide customer support for mobile. Google Ventures’ partner Rich Miner made the announcement during VentureBeat’s fourth annual MobileBeat conference. (We have a separate story withmore details on the Astrid investment.) We’ll be posting more on those companies throughout [...]

My Comments on the below: It is very interesting that Apple have not mentioned iAD at the World Developer conference day in San Francisco yesterday as highlighted by Dan Frommer of Business Insider.  Especially, as they were so keen to raise the bar in the mobile ad industry when they announced its release last year. That [...]

Scott Forstall took the stage at WWDC 2011 to introduce the new iOS 5 which boasts over 200 new features.  See the video below for the update.  It will be made available in Autumn.  The update will be compatible for the iPhone 4 and 3GS, iPad 1 and 2, and iPod touch 3rd and 4th generation.

Posted By ] Juli As you probably know, the details of iOS 5 were released today at the Wordlwide Developer’s conference, and while we’re covering all of the new features that are coming, we wanted to give you a more in depth look at Mail and Safari, both of which are getting exciting new changes. iOS [...]

For the full video of the conference you can find it here: http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/ Posted By ] Jillian Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to hear what would become of our iOS devices, and from the moment Scott Forstall took the stage we weren’t disappointed. The address [...]

Posted By ] Henry Blodget A few weeks ago, when Comscore’s mobile survey showed that Google’s Android smartphone platform had blown past BlackBerry and iPhone to dominate the US market, Apple fans temporarily panicked. It was the 1990s all over again! But then Apple posted another monster quarter with great iPhone sales, and Apple fans rejoiced (and lambasted anyone [...]

My Comment on the below: It is understandable that Apple are taking this approach but I do feel for the likes of Tapjoy and others of that ilk.  In the end, discoverability is a big issue for app developers and publishers.  However, there are channels to promote your app beyond incentivised downloads.  Incentivised downloads do [...]