Posted in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile Internet, tagged YOC, Apple, Admob, Google, Quattro Wireless, ipad, Mobile Advertising forecast, Juniper Research, Oliver Roxburgh on February 1, 2010 | 1 Comment »
Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.
But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.
Posted in Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Technology, Online, Technology, tagged YOC, Christian Louca, Steve Jobs, ipad, Apple PR, iPad Launch, YouTube, Wildfire, DWP PR, David Pippett, Danny Whatmough, Paul Maher, Positive Marketing on January 29, 2010 | 5 Comments »
It’s been one of the most anticipated technology product launches in years with Apple trying to keep details of the iPad closely under wraps for the big launch announcement.
However, come the big unveiling, we pretty much knew what was coming. After all, we’d seen the iPad in action and knew about its basic capabilities, all thanks to a number of videos conveniently released on YouTube.
Posted in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Technology, Online, Technology, tagged YOC, Apple, Christian Louca, Steve Jobs, ipad, iBookstore, iTunes, iPod, Andrew McGuinness, BMB, Julia Ask, Forrester, Jon Carney, Marvellous, Ageis, Paul Berney, Mobile Marketing Association, The Apple Tablet, Paul Cowper, Added Value UK, George Nimeh, iris Digital, Christian Lindholm, Fjord, Lorenzo Wood, LBi on January 28, 2010 | 7 Comments »
Industry experts have cautiously welcomed the launch of the iPad although some are not convinced it meets an “untapped need.”
Posted in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Mobile Phones, Mobile Technology, Publishing, Publishing Industry, Technology, tagged Apple, Apple Tablet, ereader, ipad, Kindle, Opinion on January 28, 2010 | 4 Comments »
The iPad is not the transformational device so many Apple enthusiasts were hoping for. It won’tturn all the content industries upside down, it won’t be your primary computing device, and it’s not even a bigger, better iPhone.
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