Posts Tagged ‘Marketing’

10 Marketing Trends for 2011

Posted: January 13, 2011 in Content management, Digital Marketing, Digital Trends, Internet, Marketing, Media & Entertainment, Multichannel Marketing, Online, Social Media, Strategy and Planning
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From geotargeting to mobile apps and social media, here’s what you need to consider now.

AN OPEN LETTER TO ALL OF ADVERTISING AND MARKETING

Posted: August 18, 2010 in Automotive, Digital Marketing, Internet, Media & Entertainment, Multichannel Marketing, Online Advertising, Television, Television Advertising
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Millennial Media’s CEO Says Mobile Ad Market Is About To ‘Pop’

Posted: November 18, 2009 in Industry News, Mobile Advertising, Mobile Internet, Trade Associations
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Posted by Tricia Duryee Principal Correspondent from Moconews (http://twitter.com/triciad) A week after Google (NSDQ: GOOG) bought AdMob for an astonishing $750 million in stock, Millennial Media reported that it has raised nearly $16 million in growth capital. The two back-to-back events in the mobile advertising space is not a coincidence, said Paul Palmieri, Millennial Media’s President and CEO. [...]

Marketing Week – Interactive Marketing 2009

Posted: November 14, 2009 in Digital Marketing, Industry News, Mobile Internet, Online, Search Marketing, Trade Associations
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Make sure you see the section on Mobile Monentum, by Camille Alarcon.  I was interviewed alongside Chris Bourke, Managing Director of Mobex, part of Havas Media. Here is the foreword by Ruth Mortimer, Associate editor (features), Marketing Week: There hasn’t been much good news for marketers in 2009. But when it comes to interactive marketing, there are a [...]

Mobile Internet Vs Desktop Internet Shrunk on Mobile

Posted: October 24, 2009 in Mobile Internet
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Mobile Internet has to be optimised for the mobile phone to creat a unique and enjoyable user experience.

Thoughts on the mobile advertising industry

Posted: June 4, 2009 in Industry News
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I’ve written several comment pieces for Mobile Marketer, Mad.co.uk and Netimperative looking at the mobile marketing industry and advising brands how best to adopt mobile as part of their overall marketing strategy. See below for a few links. This article looks at the growth of mobile as a marketing channel and the key trends to [...]

YOC creates mobile websites for Haymarket and IDG

Posted: June 3, 2009 in YOC news
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YOC has made quite a few exciting deals over the last few months. Amongst others, we have partnered with Haymarket Consumer Media and IDG. Below are a few links to news articles covering both of the announcements: Mobile Entertainment 17th March 2009 Haymarket takes brands to mobile http://www.mobile-ent.biz/news/32883/Haymarket-takes-brands-to-mobile   Mobile Marketing Magazine 8th January 2009 [...]

YOC’s UK media network has reached 170 million monthly page impressions

Posted: June 3, 2009 in YOC news
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It’s been another busy week for YOC. We’ve just announced that our UK media network has reached 170 million monthly page impressions in less than 10 months and that mobile social network peperonity has joined the network. Here are a couple of links to news pieces: PC Advisor 3rd June 2009 PC Advisor Mobile UK [...]

YOC acquires Bluestar mobile

Posted: June 3, 2009 in YOC news
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Check out the links below to some coverage of YOC’s acquisition of Bluestar: GoMo News 26th May 2009 Germany’s YOC buys England’s Bluestar http://www.gomonews.com/mobile-advertising-consolidation-germans-yoc-buys-englands-bluestar/ Reuters 27th May 2009 Mobile Agency Bluestar sells to Germany’s YOC http://uk.reuters.com/article/paiddealsAtoms/idUK141871263820090527