Christian Louca
Below is a good analysis I came across on Gerson Lehrman Group website. It was taken from an article published in the Guardian on the 9th November. My opinion on this: I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the [...]
Posts Tagged ‘Mobile Advertising Growth’
A great interview on Mobile Advertising with Jon Mew, Head of Mobile at the IAB, by Graham Charlton a Senior Reporter at Econsultancy
Posted: November 15, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: Digital Marketing, Internet Advertising Bureau, Mobile Advertising, Mobile Advertising Growth, Trade Associations
This was conducted shortly after the IAB released their figures on mobile advertising. What are the main reasons for this growth? Several factors have driven this: • Consumers have changed their behavior on mobiles over the last year or so, and this is thanks to better handsets; there has been a 36% year on year [...]
