Christian Louca
Posted by } Alex Spencer 2011 was a year of rapid growth and change in the mobile advertising industry. It was the year that saw smartphones, Tablets and the mobile internet become mainstream among consumers, and that saw marketers and advertisers increase spend and begin prioritising mobile. 2012 looks set to be even more of a critical [...]
Posts Tagged ‘Mobile Advertising’
Number of mobile advertisers jumps: report
Posted: June 9, 2011 in Digital Trends, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Multichannel Marketing, Smartphones, Strategy and PlanningTags: Advertising, ComScore, CTR, mobile advertisers, Mobile Advertising, Mobile content, Mobile phone, Mobile Search, mobile web, Needless, Research, smart phones, Smartphone
Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the [...]
China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says
Posted: April 20, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile InternetTags: Apple, Brazil, China, Google, Mobile Advertising, Mobile Advertising growth trends, Mobile device, mobile trends, mobile web, Noah Elkin, Quattro Wireless
Posted By ] By Douglas MacMillan Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Mobile advertising in China will grow 158 percent by 2014, EMarketer predicted in a report to be published today. In the U.S., [...]
Mobile advertising should be incorporated into all media buys: Yahoo
Posted: April 12, 2011 in Digital Display Advertising, Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Applications, Mobile Industry News, Performance Advertising, Smartphones, TabletsTags: CTIA – The Wireless Association, ipad, Mobile Advertising, Mobile device, Mobile phone, mobile web, Personal computer, United States
Posted By ] Giselle Tsirulnik There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc. According to Yahoo’s report, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” brands have not yet [...]
Mobile Advertising to Reach $3.3B Spend in 2011 and $20.6B in 2015
Posted: April 12, 2011 in Digital Display Advertising, Mobile Advertising, Mobile Industry NewsTags: Advertising, Display advertising, Mobile Advertising, Mobile application development, Mobile Computing, Mobile marketing, mobile web, Wireless Data
New Gartner research estimates that the total spend on mobile advertising will reach the $3.3 Billion in 2011, growing to over $20.6 Billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion. That’s equal to about 20% of [...]
YOC – Two Campaign Managers required – Mobile advertising UK & DE
Posted: September 23, 2010 in Display advertising, Mobile AdvertisingTags: jobs, Mobile Advertising, recruitment, ubiyoo, YOC
Job opportunity: Two mobile advertising campaign managers required for immediate start. I am currently recruiting for two Mobile Advertising Campaign Managers to work with Europe’s leading full service mobile solution provider. The first position is based in our desirable London office. Oversee travels will be required for training purposes. The second position is based in [...]
Unilever set to use mobile advertising as it doubles its digital advertising spend
Posted: July 6, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Online Advertising, Trade AssociationsTags: Dove Men + Care, Mobile Advertising, Mobile Marketplace, Proctor and Gamble, Unilever, Walt Disney
Global brand organisation Unilever has announced its intentions to use mobile advertising in order to promote some of its top brands in a bid to reach a younger age range, and will double its digital advertising spend this year. The company has said it has recognised the growing take up of the mobile marketplace and [...]
