Christian Louca
My Comments on the below: In addition to Greystripe, Crisp Wireless and Medialets you can include YOC Group (who I work for), 4th Screen, AdMob, Millenial and Unanimis. All providers have high engagement driven ads around Rich Media and yes some do it better than others. The reality is, often creatives to support ad campaigns are [...]
Posts Tagged ‘Mobile Advertising’
Apple tightens grip on mobile advertising; but has it gone too far?
Posted: June 20, 2010 in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Technology, TechnologyTags: Admob, Apple, Content & Applications, Handsets & Devices, iphone, Mobile Advertising, News & Analysis
Posted By ] James Middleton June 18, 2010 It has emerged that US watchdog the Federal Trade Commission (FTC) is launching an official probe into Apple’s practices regarding mobile advertising on the iPhone, to establish whether the Californian firm is unfairly exploiting its power. As the forthcoming iPhone 4 racks up records numbers in pre-orders, Apple [...]
AdMob’s CEO: Don’t drink Apple’s Kool-Aid on mobile ads
Posted: June 8, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Multichannel MarketingTags: Admob, Apple, Google, iAD, Mobile Advertising
My comments on the below: Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with the advertiser already exists on the iPhone and other platforms. Far from being revolutionary, what Apple unveiled demonstrated the potential to create a better user [...]
Evolve Your PPC With Mobile Advertising
Posted: January 27, 2010 in Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Search, Search Marketing, TechnologyTags: Admob, AdWords, Apple, Apple Tablet, AT&T, Google, Mobile Advertising, PPC, Quattro Wireless, Search Engine Journal
While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet / Slate / Dinner Plate portable computing device at their Press Event (watch it live on Engadget starting at 10 a.m. PST).
Apple vs. Google How the battle between Silicon Valley’s superstars will shape the future of mobile computing
Posted: January 16, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, SmartphonesTags: App store, Apple, Apple Versus Google, Eric Schmidt, Google, iphone, Microsoft, Mobile Advertising, mobile ecosystem, Nexus One, Nokia, Research in motion, Samsung, Silicon Valley, Steve Jobs
How the battle between Silicon Valley’s superstars will shape the future of mobile computing
DEALTALK-Google’s AdMob takeover to spark mobile ad M&A wave
Posted: December 4, 2009 in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Television Advertising, Trade Associations, YOC newsTags: Admob, Enpocket, Google, Mergers & Acquisitions, Mobile Advertising, Nokia, Oppenheim Research, Reuters Global Media Summit, STOCKS, Trade Associations, Velti, Venture Capital, WPP, YOC, YOC Group
* Small players seen as targets in coming two years
* YOC, Admarvel, Velti could be snatched up -analysts
Operators still waiting for ad revenue
Posted: November 26, 2009 in Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Television Advertising, Trade AssociationsTags: Airwide, Blyk, BMW, ComScore, GSM Association, mCentric, Mobile Advertising, Mobile network operators, MobileSquared, SMS Advertising, Starcom MediaVest, Telefónica, Television Advertising, WIN
Mobile operators have extensive data about their customers, so why aren’t they earning more revenue from advertising? The market seems as far away as ever, according to key participants in the business
