Christian Louca
Mobile Application trends for 2012 by Gartner
Posts Tagged ‘Mobile Internet’
Mobile – what it can do for publishers
Posted: November 14, 2009 in Digital Marketing, Mobile Internet, Trade AssociationsTags: Digital Content, Digital Editorial, Digital Marketing, Mobile Internet, Publishers, Trade Associations
Here is an aricle I wrote for Inpublishing. Media consumption habits are changing. With the proliferation of content on the Internet and the growing capability of mobile devices to allow people to consume content on the move, publishers face a new challenge to retaining readers, but also a wealth of new possibilities, says Christian Louca. [...]
Marketing Week – Interactive Marketing 2009
Posted: November 14, 2009 in Digital Marketing, Industry News, Mobile Internet, Online, Search Marketing, Trade AssociationsTags: Affiliate, Digital Marketing, Email, Interactive Marketing, Marketing, Mobile Internet, Online, Search Marketing, Trade Associations, Web 2.0
Make sure you see the section on Mobile Monentum, by Camille Alarcon. I was interviewed alongside Chris Bourke, Managing Director of Mobex, part of Havas Media. Here is the foreword by Ruth Mortimer, Associate editor (features), Marketing Week: There hasn’t been much good news for marketers in 2009. But when it comes to interactive marketing, there are a [...]
Worlds biggest app store Getjar partners with YOC Group
Posted: November 14, 2009 in Industry News, Mobile Applications, YOC newsTags: Mobile Advertising, Mobile Applications, Mobile Internet, Trade Associations
Getjar partners with YOC Group http://www.mobilemarketingmagazine.co.uk/2009/11/getjar-hands-payperdownload-brief-to-yoc.html Source: Mobile Marketing Magazine
What does Google’s acquisition of AdMob mean for the industry?
Posted: November 11, 2009 in Industry News, Mobile Internet, Trade AssociationsTags: Digital Marketing, Google Admob Acquisition, Mobile Advertising, Mobile Internet, Trade Associations
Google’s acquisition of AdMob makes perfect sense. The purchase demonstrates the search engine giant’s ambitions extend beyond the desktop and into the mobile space. Adding mobility is a natural extension of what Google does already. The news sends a clear message to any people who might have doubted that mobile ad networks are able to [...]
Teamer teams with YOC for sponsored SMS service
Posted: November 5, 2009 in Industry News, Mobile Internet, YOC newsTags: Mobile Internet, SMS Advertising, Trade Associations
Teamer teams with YOC for sponsored SMS service London, UK – 5th November 2009: Full service mobile marketing agency The YOC Group today announced that it is to provide in-SMS advertisements for Teamer, a free web to mobile sports team management service. Funded by advertisers and sponsors, Teamer allows team leaders and players to communicate [...]
Mobile Internet Vs Desktop Internet Shrunk on Mobile
Posted: October 24, 2009 in Mobile InternetTags: Digital Marketing, Marketing, Mobile Advertising, Mobile Internet, Trade Associations
Mobile Internet has to be optimised for the mobile phone to creat a unique and enjoyable user experience.
YOC to sell advertising space on the 3UK Favourites application
Posted: September 24, 2009 in Industry News, Mobile Internet, YOC newsTags: Mobile Advertising, Mobile Internet, Telecommunications, Trade Associations
We have signed a deal with mobile operator 3 UK that will allow major brands to advertise on its highly used pre-loaded Favourites application. YOC will sell advertising space on the application, which is soon to be present on every handset used by 3 UK’s more than 3m strong customer-base. GoMo news explains the deal [...]
