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Posts Tagged ‘Mobile Marketing’

Mobile commerce to grow to $119bn by 2015: report

Posted in Digital Marketing, E-Commerce, Information communications technology, Internet, M-Commerce, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Technology, Online, Retail, Smartphones, Technology, Uncategorized, tagged , , , , , , , on February 18, 2010 | Leave a Comment »

After years and years of premature predictions of varying kinds about the mobile market, it’s clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have been downloaded via Apple’s App Store, mobile is legitimately big.

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The Seven Deadly Sins of mobile marketing

Posted in Digital Marketing, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Marketing, Mobile Technology, Telecommunications, tagged , , , , , on February 13, 2010 | Leave a Comment »

What are the most common mistakes made when marketing to mobile users? Digital communications agency I-level has compiled data on mobile marketing, looking specifically at tactics that are both welcomed and rejected by end-users. These have been categorised into a list of ‘Seven Deadly Sins’ of mobile marketing.

Mobile platforms are no different from traditional channels. Users [...]

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Q&A: Cisco’s Zoe Sands talks about mobile marketing

Posted in Customer Relationship Marketing, Digital Marketing, Display advertising, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Mobile Marketing, Mobile Phones, Mobile Search, Publishing Industry, SMS Advertising, Search Marketing, Technology, Telecommunications, tagged , , , , , , , , , on January 5, 2010 | Leave a Comment »

A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.

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DEALTALK-Google’s AdMob takeover to spark mobile ad M&A wave

Posted in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Marketing, Television Advertising, YOC news, tagged , , , , , , , , , , , , , , on December 4, 2009 | Leave a Comment »

* Small players seen as targets in coming two years

* YOC, Admarvel, Velti could be snatched up -analysts

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Google Wanted AdMob’s iPhone User-Data

Posted in Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Marketing, Telecommunications, tagged , , , , , , , , , , , , on November 30, 2009 | Leave a Comment »

There’s been a lot of speculation as to what plans Google has for AdMob, and why it spent such a large chunk of change to acquire it. While it’s obviously interested in it’s broad mobile reach in terms of advertising, Google likely had its eye on something else only AdMob has- all that iPhone user-data.

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8 out of 10 mobile Internet users frustrated by search

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, Mobile Search, Search Marketing, tagged , , , , , , , , on November 24, 2009 | 1 Comment »

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn’t necessarily the case according to new research from Xiam Technologies.

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Google’s wake-up call: We don’t have SMS advertising capability

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Marketing, tagged , , , , , , , , , , , on November 23, 2009 | Leave a Comment »

Google’s wake-up call: We don’t have SMS advertising capability.

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Mobile Advertising Set To Soar ? Yes, But What Is The Engine For Growth

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, Online, tagged , , , , , , , , , , , , on November 18, 2009 | 1 Comment »

Below is a good analysis I came across on Gerson Lehrman Group website.  It was taken from an article published in the Guardian on the 9th November.
My opinion on this:
I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the growth of the mobile [...]

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IAB: 95% of digital budgets now include mobile

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, tagged , , , on November 17, 2009 | Leave a Comment »

New research conducted by the Internet Advertising Bureau – the trade association for online and mobile advertising – found that 73% of marketers believe mobile will be the medium to see most growth over the next 5 years.
The survey, conducted amongst a panel of over 100 senior-level UK agency representatives, investigated their knowledge and understanding [...]

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Why operators are failing to grasp the mobile advertising opportunity

Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, tagged , , , , , on November 16, 2009 | Leave a Comment »

I found this article on Utalkmarketing by Oliver Newton, Head of Emerging Platforms, i-level.

1999 was a defining year, we heard the song line “Hit me baby one more time” for the first time and it was also the year that the online ad industry really got to grips with itself starting the journey that led [...]

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