Christian Louca
Borrell Associates, which specializes in research covering local and online advertising, issued a new report this week called “Main Street Goes Mobile” that examines the role that mobile media is projected to play in local business marketing over the next five years. Pointing to a business and consumer environment ready to embrace mobile advertising, Borrell [...]
Posts Tagged ‘Mobile marketing’
Mobile Advertising to Reach $3.3B Spend in 2011 and $20.6B in 2015
Posted: April 12, 2011 in Digital Display Advertising, Mobile Advertising, Mobile Industry NewsTags: Advertising, Display advertising, Mobile Advertising, Mobile application development, Mobile Computing, Mobile marketing, mobile web, Wireless Data
New Gartner research estimates that the total spend on mobile advertising will reach the $3.3 Billion in 2011, growing to over $20.6 Billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion. That’s equal to about 20% of [...]
