Christian Louca
Some do, for sure. Take Turkish operator Turkcell. Last time I looked, its database of subscribers who had positively opted in to mobile marketing campaigns numbered 7.6 million. Brands can target offers at the database, and, in return, the subscribers receive a little free credit, though not much. Turkcell says the main incentive is that [...]
Posts Tagged ‘Mobile network operators’
Do mobile operators ‘get’ mobile marketing?
Posted: December 4, 2009 in Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Trade AssociationsTags: Mobile Database Subscribers Airwide Turkcell, Mobile network operators, O2 Telefonica
0
Operators still waiting for ad revenue
Posted: November 26, 2009 in Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Television Advertising, Trade AssociationsTags: Airwide, Blyk, BMW, ComScore, GSM Association, mCentric, Mobile Advertising, Mobile network operators, MobileSquared, SMS Advertising, Starcom MediaVest, Telefónica, Television Advertising, WIN
Mobile operators have extensive data about their customers, so why aren’t they earning more revenue from advertising? The market seems as far away as ever, according to key participants in the business
