Posts Tagged ‘mobile statistics’

It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009.  From memory at the time, 4th Screen were selling around 1 million page views per month.  I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...]

The explosive sales of smartphones and tablets, combined with the arrival of location-based services, is creating a ‘golden age’ for online and mobile advertising. James Robinson reports

Posted By ] Paul Skeldon Half of smartphone owners have now completed some sort of purchase on their mobile, increasing by 20% over just nine months, with 11% of smartphone shoppers now using the device to make a purchase on a weekly basis, according to research by eDigitalResearch and Portaltech. The study also finds that smartphone [...]

Posted by ] DAILY MAIL REPORTER 28 per cent of 16 to 24-year-olds would miss their mobile phone more than the Internet or television Children aged between 12 and 15 are also most attached to their mobile handset It is proof, if any were needed, of the increasing dominance that the mobile phone has in our [...]

This is the time of the year when we can do verifications of many statistics, was it true what they said back then. I have good data now on SMS, MMS, Mobile Internet users and consumers of Mobile News.

No question, placing ads or branded apps on mobile phones promises to be the Next Big Thing. The problem? People have been saying that for the last three years. Or, has it been five.

My Comment: What many people overlook here is the iTunes model.  Asides for the obvious differences in platform development and handset capabilities, even if Nokia get up to speed they do not have iTunes (it is not just about the developer).  So as a user of this demographic, the choice of a phone that comes [...]

Don’t choke your marketing opportunities on the iPhone’s pips, warns Gary Corbett, Commercial Director at Oxygen8 Communications. A serious mobile marketing strategy needs to cater for every taste. Mobile marketing is one of the fastest growing areas of the advertising market globally and becoming a major part of the communication strategy of many companies and [...]

Posted by Graham Charlton Mobile payments (Juniper) The market for mobile payments market is expected to quadruple by 2014, reaching $630bn in value, which equates to 5% of total e-commerce sales. The mobile payments market is worth $170bn so far this year. Mobile commerce market size (ABI Research) The research firm predicts that in 2015, $119bn [...]