Christian Louca
It has been some time since I first remember trying to sign The Guardian to the YOC media network, sometime in 2009. From memory at the time, 4th Screen were selling around 1 million page views per month. I have posted below the latest figures from their site**, that figure now stands at 6.2 million [...]
Posts Tagged ‘mobile web’
Guardian mobile site drives mores unique browsers & traffic than apps & tablets combined but where is the engagement?
Posted: May 17, 2012 in Uncategorized, Industry News, Mobile Internet, Mobile Applications, Digital Marketing, Online, Information communications technology, Internet, Publishing Industry, Technology, Publishing, Media & Entertainment, Mobile Technology, Mobile Industry News, Mobile Platforms, User Experience & Usability, TabletsTags: Mobile, iphone, App store, The Guardian, Android, Smartphone, Statistics, iTunes, mobile statistics, mobile web, iOS, Mobile phone, Handhelds, Page view, App Store (iOS), Guardian
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Number of mobile advertisers jumps: report
Posted: June 9, 2011 in Digital Trends, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Multichannel Marketing, Smartphones, Strategy and PlanningTags: Advertising, ComScore, CTR, mobile advertisers, Mobile Advertising, Mobile content, Mobile phone, Mobile Search, mobile web, Needless, Research, smart phones, Smartphone
Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the [...]
Shoes.com: 85pc of purchases come from mobile Web, not apps
Posted: May 11, 2011 in Digital Marketing, Digital Trends, E-Commerce, Industry News, Information communications technology, Internet, M-Commerce, Media & Entertainment, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Platforms, Mobile Search, Mobile Technology, Multichannel Marketing, Online, Publishing, Publishing Industry, Retail, Search, Smartphones, Strategy and Planning, Technology, TelecommunicationsTags: Android, iphone, McDonalds, Mobile Computing, Mobile Marketer, Mobile phone, mobile web, shoes.com, Website
My Comments on the below: I am a bit late finding this article but there you go. I find the stats really interesting. Despite the fact they offer shoes for all, I am guessing here that their main user base is made up of Women. I can instantly relate to their experience. If I look [...]
China’s Mobile Ads Will Double to $1.16 Billion in 2014, EMarketer Says
Posted: April 20, 2011 in Digital Display Advertising, Digital Trends, Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile InternetTags: Apple, Brazil, China, Google, Mobile Advertising, Mobile Advertising growth trends, Mobile device, mobile trends, mobile web, Noah Elkin, Quattro Wireless
Posted By ] By Douglas MacMillan Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market, according to a report by EMarketer Inc. Mobile advertising in China will grow 158 percent by 2014, EMarketer predicted in a report to be published today. In the U.S., [...]
UK retailers aren’t ready for mobile commerce: survey
Posted: April 14, 2011 in Digital Trends, E-Commerce, Industry News, M-Commerce, Mobile Industry News, Multichannel Marketing, Online, RetailTags: Debenhams, Ebay, John Lewis, mobile commerce, mobile web, Ocado, Retail, Tesco
Posted by ] 14 April 2011 11:23am by Graham Charlton Though the majority of retailers are convinced that mobile commerce will eventually become as popular as e-commerce, just 16% have a strategy in place, and 28% have no plans to implement one. The findings are based on a Vanson Bourne survey of 100 marketing and IT directors at UK [...]
Mobile advertising should be incorporated into all media buys: Yahoo
Posted: April 12, 2011 in Digital Display Advertising, Digital Marketing, Display advertising, Industry News, Mobile Advertising, Mobile Applications, Mobile Industry News, Performance Advertising, Smartphones, TabletsTags: CTIA – The Wireless Association, ipad, Mobile Advertising, Mobile device, Mobile phone, mobile web, Personal computer, United States
Posted By ] Giselle Tsirulnik There is no question as to whether consumers have embraced smartphones with open arms, and the mobile Internet has finally reached enough scale to offer critical opportunities for marketers, according to Yahoo Inc. According to Yahoo’s report, “Mobile Internet – Delivering on the Promise of Mobile Advertising,” brands have not yet [...]
Mobile Advertising to Reach $3.3B Spend in 2011 and $20.6B in 2015
Posted: April 12, 2011 in Digital Display Advertising, Mobile Advertising, Mobile Industry NewsTags: Advertising, Display advertising, Mobile Advertising, Mobile application development, Mobile Computing, Mobile marketing, mobile web, Wireless Data
New Gartner research estimates that the total spend on mobile advertising will reach the $3.3 Billion in 2011, growing to over $20.6 Billion by 2015. The North American market will account for roughly 1/5 of the $3.3B total this year, or roughly $707M, and 28% in 2015 — or $5.8 billion. That’s equal to about 20% of [...]
BBC Shuts WAP Mobile Web Sites (UK)
Posted: January 13, 2011 in Media & Entertainment, Mobile Internet, Mobile Platforms, Mobile Technology, UncategorizedTags: BBC, Mobile Computing, mobile web, WAP, Wireless Application Protocol, Wireless Data, Wireless Markup Language, XHTML
The UK based BBC has announced that it has closed its old WAP mobile internet site. According to BBC, it made the decision based on value for money and usage of the service compared to other services available. Two years ago, WML made up 20% of the BBC mobile internet traffic – today it is [...]
Behind BBC Trust’s Apps Decision: Paid Apps Are Screwed Anyway
Posted: July 23, 2010 in Digital Marketing, Industry News, Information communications technology, Media & Entertainment, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, SmartphonesTags: Apps, BBC, BBC Trust, mobile web, Paid Apps
By Robert Andrews @robertandrewsJul 23, 2010 7:22 AM ET A market assessment commissioned by the BBC Trust to help it decide whether the BBC should release smartphone apps came to a view many will find surprising: that the paid apps goldrush will be extinguished by the mobile web in a few short years. According to the report from [...]
Mobile Agencies Look Beyond Apps as Market Evolves
Posted: May 13, 2010 in Digital Marketing, Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Search, Mobile Technology, Smartphones, Technology, Telecommunications, Trade Associations, UncategorizedTags: 5th Finger, Agencies, AKQA, Apple iAd, Applications, Apps, HTML5, ipad, Millennial Media, Mobext, mobile web, OMMA, Paramount Pictures
Posted By ] Jack Marshall, ClickZ, May 13, 2010 Agencies say branded apps aren’t the be-all, end-all for mobile marketing. Despite the hype surrounding the application space thanks to app-centric devices such as Apple’s iPhone and iPad devices, mobile agencies suggest new technologies like HTML5 and Apple’s iAd product could help turn marketers’ attention away from the [...]
