Christian Louca
The process of getting an application approved through the iPhone App Review team and into the App Store can be a mysterious one for application developers. Many complain the app review process takes too long, the rules for acceptance are vague, and the reasons for rejection are too subjective. Apple does produce guidelines for submissions, which highlight best practices, tips, and rules to help developers successfully navigate the review process.
Posts Tagged ‘Mobile’
Location-Based Advertising Dead on the iPhone?
Posted: February 6, 2010 in Information communications technology, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Internet, Smartphones, Technology, Trade AssociationsTags: Advertising, App store, Apple, Apple iPhone App Review, Apps, iphone, iPhone Core Location Framework, LBS, Location Based Services, Mobile, MRM Seattle, Quattro Wireless
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Droid’s December Boom: AdMob Metrics Show Android Platform’s Growth
Posted: January 5, 2010 in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Mobile Phones, TelecommunicationsTags: Admob, Android, Blackberry, Droid, Mobile, Mobile ads, Samsung, Sony Ericsson
The Android platform has grown exponentially since mid-2009, but December’s stats show a particular factor that might help catapult the platform to greater heights of user adoption.
O2’s major mobile marketing spamfail
Posted: January 4, 2010 in Customer Relationship Marketing, Digital Marketing, Mobile Advertising, Mobile Internet, SMS Advertising, Telecommunications, Trade AssociationsTags: 12 Days of Christmas’ iTunes, Mobile, O2, Opt-out, Sms, spamfail
So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign.
Unfortunately, you’ll have received these messages whether you wanted them or not.
Guest comment: From print to mobile – the publishing evolution
Posted: December 4, 2009 in Digital Marketing, Display advertising, Industry News, Internet, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Publishing Industry, Telecommunications, Trade AssociationsTags: 3G Networks, Analysis, Haymarket, IDG Communications, Media, Mercedes, Mobile, News Corp, Pistonheads, Publishing, The Independent, The Sun, The Telegraph, The Times, YOC Group
Mobile just might be the salvation to publisher’s online woes, argues Christain Louca, Managing Director of YOC Group.
Millennial Media’s CEO Says Mobile Ad Market Is About To ‘Pop’
Posted: November 18, 2009 in Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: Advertising, M&A & Venture Capital, Marketing, Mergers & Acquisitions, Mobile, Mobile Advertising, Money, Venture Capital
Posted by Tricia Duryee Principal Correspondent from Moconews (http://twitter.com/triciad) A week after Google (NSDQ: GOOG) bought AdMob for an astonishing $750 million in stock, Millennial Media reported that it has raised nearly $16 million in growth capital. The two back-to-back events in the mobile advertising space is not a coincidence, said Paul Palmieri, Millennial Media’s President and CEO. [...]
The Independent launches mobile site with Bluestar
Posted: June 29, 2009 in Industry News, Mobile Internet, YOC newsTags: Bluestar, Mobile, Mobile Advertising, Mobile Internet, Trade Associations, YOC
Following the acquisition of Bluestar Mobile by YOC last month, we have signed a deal with Independent News and Media to create a mobile site for The Independent newspaper. This is the first deal to result from our acquisition of Bluestar Mobile, combining Bluestar’s customer portfolio and range of services with YOC’s technology offering, media [...]
YOC creates mobile websites for Haymarket and IDG
Posted: June 3, 2009 in YOC newsTags: Advertising, Internet, Marketing, Mobile, Mobile Advertising, Mobile Internet, Trade Associations
YOC has made quite a few exciting deals over the last few months. Amongst others, we have partnered with Haymarket Consumer Media and IDG. Below are a few links to news articles covering both of the announcements: Mobile Entertainment 17th March 2009 Haymarket takes brands to mobile http://www.mobile-ent.biz/news/32883/Haymarket-takes-brands-to-mobile Mobile Marketing Magazine 8th January 2009 [...]
YOC’s UK media network has reached 170 million monthly page impressions
Posted: June 3, 2009 in YOC newsTags: Advertising, Internet, Marketing, Mobile, Mobile Advertising, Mobile Internet, Trade Associations
It’s been another busy week for YOC. We’ve just announced that our UK media network has reached 170 million monthly page impressions in less than 10 months and that mobile social network peperonity has joined the network. Here are a couple of links to news pieces: PC Advisor 3rd June 2009 PC Advisor Mobile UK [...]
YOC acquires Bluestar mobile
Posted: June 3, 2009 in YOC newsTags: Advertising, Bluestar, Internet, Marketing, Mobile, Mobile Advertising, Mobile Internet, Trade Associations, YOC
Check out the links below to some coverage of YOC’s acquisition of Bluestar: GoMo News 26th May 2009 Germany’s YOC buys England’s Bluestar http://www.gomonews.com/mobile-advertising-consolidation-germans-yoc-buys-englands-bluestar/ Reuters 27th May 2009 Mobile Agency Bluestar sells to Germany’s YOC http://uk.reuters.com/article/paiddealsAtoms/idUK141871263820090527
