Posts Tagged ‘Motorola’

Huge!

Google is buying handset maker Motorola Mobility for $12.5 billion in cash.

That’s a 61% premium.

Needless to say this is a gamechanger in the mobile world, as Google moves down the stack, and is no longer just an operating system provider meaning it competes directly with Apple as well as the various other handset makers who currently use Android.

What’s more, one of the biggest arguments in favor of Apple’s continued to dominance is that without a complete end-to-end “stack”, no other platform could compete with its integrated software/hardware setup.

Bear in mind that Google has over $35 billion in cash, so this answers one question about what they’ll do with it. The company still has tons more dry poweder.

Other handset makers, like RIMM and Nokia are both up pre-market on the news as the focus obviously turns to Microsoft: Is it now forced to buy one of them? Or does Microsoft benefit because the remaining handset makers (Samsung, etc.) now turn more towards Windows?

Another angle that will be scrutinized is MMI’s patent portfolio, and how that plays out.

That’s one of the key points made by Larry Page in his post on the subject:

We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from MicrosoftAppleand other companies.

Obviously lots to digest. Stay tuned with LIVE coverage all day at SAI.

Full press release below, and below that we’ve posted Larry Page’s Google blog post explaining the deal.

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MOUNTAIN VIEW, Calif. & LIBERTYVILLE, Ill.–(BUSINESS WIRE)– Google Inc. (NASDAQ:GOOG - News) and Motorola Mobility Holdings, Inc. (NYSE:MMI - News) today announced that they have entered into a definitive agreement under which Google will acquire Motorola Mobility for $40.00 per share in cash, or a total of about $12.5 billion, a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12, 2011. The transaction was unanimously approved by the boards of directors of both companies.

The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing. Motorola Mobility will remain a licensee of Android and Android will remain open. Google will run Motorola Mobility as a separate business.

Larry Page, CEO of Google, said, “Motorola Mobility’s total commitment to Android has created a natural fit for our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers. I look forward to welcoming Motorolans to our family of Googlers.”

Sanjay Jha, CEO of Motorola Mobility, said, “This transaction offers significant value for Motorola Mobility’s stockholders and provides compelling new opportunities for our employees, customers, and partners around the world. We have shared a productive partnership with Google to advance the Android platform, and now through this combination we will be able to do even more to innovate and deliver outstanding mobility solutions across our mobile devices and home businesses.”

Andy Rubin, Senior Vice President of Mobile at Google, said, “We expect that this combination will enable us to break new ground for the Android ecosystem. However, our vision for Android is unchanged and Google remains firmly committed to Android as an open platform and a vibrant open source community. We will continue to work with all of our valued Android partners to develop and distribute innovative Android-powered devices.”

The transaction is subject to customary closing conditions, including the receipt of regulatory approvals in the US, the European Union and other jurisdictions, and the approval of Motorola Mobility’s stockholders. The transaction is expected to close by the end of 2011 or early 2012.

Webcast Information

Google and Motorola Mobility will hold a conference call with financial analysts to discuss this announcement today at 8:30am ET. The toll-free dial-in number for the call is 877-616-4476 (conference ID: 92149124). The call will also be webcast live at http://investor.shareholder.com/media/eventdetail.cfm?eventid=101369&CompanyID=ABEA-3VZHGF&e=1&mediaKey=A21887C59EBAAC12F1BCF4D43C080953. The webcast version of the conference call will be available through the same link following the conference call.

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Supercharging Android: Google to Acquire Motorola Mobility

8/15/2011 04:35:00 AM

Since its launch in November 2007, Android has not only dramatically increased consumer choice but also improved the entire mobile experience for users. Today, more than 150 million Android devices have been activated worldwide—with over 550,000 devices now lit up every day—through a network of about 39 manufacturers and 231 carriers in 123 countries. Given Android’s phenomenal success, we are always looking for new ways to supercharge the Android ecosystem. That is why I am so excited today to announce that we have agreed to acquire Motorola.

Motorola has a history of over 80 years of innovation in communications technology and products, and in the development of intellectual property, which have helped drive the remarkable revolution in mobile computing we are all enjoying today. Its many industry milestones include the introduction of the world’s first portable cell phone nearly 30 years ago, and the StarTAC—the smallest and lightest phone on earth at time of launch. In 2007, Motorola was a founding member of the Open Handset Alliance that worked to make Android the first truly open and comprehensive platform for mobile devices. I have loved my Motorola phones from the StarTAC era up to the current DROIDs.

In 2008, Motorola bet big on Android as the sole operating system across all of its smartphone devices. It was a smart bet and we’re thrilled at the success they’ve achieved so far. We believe that their mobile business is on an upward trajectory and poised for explosive growth.

Motorola is also a market leader in the home devices and video solutions business. With the transition to Internet Protocol, we are excited to work together with Motorola and the industry to support our partners and cooperate with them to accelerate innovation in this space.

Motorola’s total commitment to Android in mobile devices is one of many reasons that there is a natural fit between our two companies. Together, we will create amazing user experiences that supercharge the entire Android ecosystem for the benefit of consumers, partners and developers everywhere.

This acquisition will not change our commitment to run Android as an open platform. Motorola will remain a licensee of Android and Android will remain open. We will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.

We recently explained how companies including Microsoft and Apple are banding together in anti-competitive patent attacks on Android. The U.S. Department of Justice had to intervene in the results of one recent patent auction to “protect competition and innovation in the open source software community” and it is currently looking into the results of the Nortel auction. Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies.

The combination of Google and Motorola will not only supercharge Android, but will also enhance competition and offer consumers accelerating innovation, greater choice, and wonderful user experiences. I am confident that these great experiences will create huge value for shareholders.

I look forward to welcoming Motorolans to our family of Googlers.

Posted by Larry Page, CEO

Via: http://www.businessinsider.com/breaking-google-buying-motorola-mobility-for-125-billion-2011-8#ixzz1V6KELtUY

Posted By ] The Guru on July 1, 2010

As of today, I will no longer be updating Symbian-Guru.com, and will be purchasing an Android-powered smartphone – my new Nexus One should arrive tomorrow. I’ve been a Nokia fanboy since 1999, and a Symbian fanboy since I got my Nokia 6620 in summer of 2004. Since then, I’ve personally owned 10+ different Symbian-powered smartphones, and have reviewed nearly every Symbian-powered smartphone that’s been released in the past 3 years or so. I’ve tried to use all of Nokia’s various products and services to the best of my ability, and I just can’t do it anymore.

I can’t continue to support a manufacturer who puts out such craptastic ‘flagships’ as the N97, and who expects me to use services that even most of Nokia’s own employees don’t use. I also can’t continue to support a mobile operating system platform that continually buries itself into oblivion by focusing on ‘openness’ while keeping a blind eye towards the obvious improvements that other open platforms have had for several iterations.

When I received my HTC Eris, I was 100% convinced that using Android would ruin Symbian for me. Ironically, the Eris showed me the ugly side of Android – the side that reveals itself on crappy processors paired with piss-poor amounts of RAM. In fact, it was the Nokia N97 – the company’s last real “flagship” Symbian device – that has completely and utterly killed Symbian for me. The Nokia N97, when announced, was supposed to be the epitome of Nokia’s high-end smartphone offerings. Nokia is the largest cellphone manufacturer in the world, with the largest worldwide marketshare on the planet. The Nseries was originally conceived to be the company’s top-notch smartphones – the best of the best, if you will. The N9x devices have always been the best of the Nseries, as well – the cream of the crop of the best of the best, and yet the N97 is quite possibly one of the most embarrassing devices ever to come out of the Finnish monster.

You may be saying, ‘well, sure, but the N8 is set to come out any month now, shouldn’t you give it a fighting chance?’ Yes, of course I *should*, but I won’t. When the Nokia N8 was first announced, I was dead convinced I would purchase one out of my own pocket. I started putting money aside, ready to even pre-order the N8 as soon as I could. However, the more I use the Nokia N97 as my primary device, the less I’ve been convinced that the N8 is going to be better. Time and time again, Nokia’s high-end smartphones have arrived with pathetic processors, stingy amounts of RAM, and small batteries – why should I put up another $500 of my own money ‘just to see’?

Nokia-N8-memory-full

(image credit: The Nokia Blog)

If you recall, when the Nokia N97 was announced, we all drooled over it endlessly. We marveled at its features, its monstrous internal storage, sliding hinge assembly, 1500mAh battery, and more. We waited a disturbing 6 months for it to actually be available…only to actually get it. The launch firmware on the Nokia N97 was so bad, I sincerely hope that whoever gave it the A-OK to be released has been fired from Nokia. It took them another 6 months just to release a firmware that wasn’t rubbish, and now, the ‘flagship’ languishes behind other devices, frustrating owners like myself more and more each day.

Despite getting one that was manufactured much later than the initial batch, my Nokia N97 had the famed camera slider issue, where the ‘protective’ lens cover was actually damaging the lens it was designed to protect, flooding photos with the dual-LED flash and making them useless. The GPS, once strong, now loses signal every 10-15 seconds, making the free voice-guided turn-by-turn navigation offered by Ovi Maps a complete waste (not to mention the POI database in my area is abysmal). Don’t bother filling that 32GB of internal storage with music – it’ll bog the phone down so much you won’t be able to use it for a thing.

The pissant processor in the N97 is another aspect that completely kills the device. The phone is hardly able to keep up with the operating system’s multitasking capabilities, frequently running out of RAM and slowing to a crawl. Worse, the C: storage – where you install 3rd party applications and where the majority of Nokia’s own products install themselves – is so small it’s ridiculous. After installing Nokia Messaging for Email (which should have been pre-installed in such a flagship device), Ovi Maps’ latest update, and Ovi Contacts, I’m left with less than 10MB free. To add insult to injury, this 10MB tends to disappear on its own – I’m down to 2MB after being at 10MB a week or two ago. The only way to recover it is to hard-reset the phone, which I’ve done several times, and then painstakingly re-installing all your stuff. It still takes me close to an hour, and I would consider myself a pro.

After this experience with the Nokia N97, there’s simply no way I trust them to not screw up with the N8 – not enough for me to fork over $500 of my own money, at least. Sure, the N8 looks good on paper and in the first reviews – but then again, so did the N97, as I recall.

Symbian Foundation is also a factor in my decision to dump it all and go Android. Like Android, Symbian Foundation prides itself on being open and free – loudly and oftentimes obnoxiously boasting about how its source code is free for all – despite no one really caring about this, at least in my circle. The platform still languishes behind Android in simple features – being able to replace various pieces of the OS at the users’ whim, native threaded SMS/MMS, integrated IM, and a usable app marketplace, among others.

What’s worse is that developers of popular online services are completely ignoring Symbian, putting it further and further behind the other platforms. To date, there is still not an official client for Dropbox, Pandora, Last.FM (don’t get me wrong, Mobbler is one of the reasons I’ve stuck with Symbian, but it’s still not official), Foursquare, Twitter, and a host of others. Yes, there are solutions to this on Symbian, but nearly every other platform has an *official* client from these popular services – showing that the developers see those platforms as something their users would actually be using.

To be truthful, I’m also exhausted with trying to be a Nokia/Symbian fan in the U.S. There is absolutely zero marketing effort from either company in this market, and it’s not for lack of opportunities. For the past 2 years, the season finale of American Idol has been held at Nokia Live theatre in Los Angeles, California. I watched both finales, and did not *once* see a Nokia logo anywhere on the screen through the shows. In fact, the only mention of Nokia, at all, was when they said the name of the venue. No banners hanging anywhere, no ad space during commercials for the latest Nokia device from the U.S. carriers, nothing. It’s pathetic. While European carriers stumble over themselves to carry the latest Nokia devices, American carriers tend to pick up the lame-duck and low-end versions of Nokia’s phones. This is improving, but at a snail’s pace. Both Symbian and Nokia are dying brands in the U.S., if not already dead, and I’m sick and tired of banging the gong alone.

Most of my friends and family now carry Android-powered devices. My dad traded in his Nokia 6126 for a Motorola Backflip, and my mom, who previously used my N95-3 and 5800 XpressMusic, did as well. My little brother just picked up an HTC Hero, and my wife, who has carried the N81 8GB, N96, and E71, is now eyeing the HTC EVO 4G. As mentioned earlier, I’ve already sold off my N97 and ordered a Nexus One from Google.

The Nexus One has the fastest mobile processor available today, a whopping 512MB of RAM, and is consistently being updated to the latest version of the Android operating system. Its hardware also conforms to the requirements put in place for Android v3.0, surprisingly.

And so, after 3 years and 8 months, Symbian-Guru.com is officially done. Thanks to Nokia’s consistently piss-poor hardware choices and Symbian’s lack of ability to even remotely compete in terms of features, abilities, and overall experience, I’ve lost my passion for both.  As mentioned, the site will remain, but it will not be updated any longer. To all of you whom I’ve met – both online and offline – it’s been easily the best 3 years and 8 months of my life. I’ll still be online in the usual places, and will still be actively blogging about mobile/tech/Internet at my personal site, http://www.RickyCadden.com. Of course I’ll still keep my eye on Nokia. If they can put out 2 flagship devices in a row that don’t completely suck, I may even give them another chance. I won’t hold my breath.

To Nokia, you guys are losing. Hard. Wake the hell up. Doing the same thing repeatedly while expecting different results is the definition of insanity.  I’ve been a huge Nokia fan since my 2nd cellphone, and I just can’t do it any longer. You guys aren’t competing like you once were, and everyone but you seems to see that. You used to build the world’s best smartphones, the world’s best cameras, the world’s best GPS units – you’ve lost pretty much all of that, and with nothing to show for it. You unveiled your Ovi vision over 2 years ago – I was there. Today, it’s still a complete mess. I have to log in every single time I visit the site – regardless of how many times I check the ‘remember me’ box. I spent 6 months (and about 3 hours at Nokia World 2009) trying to find someone to help me with Ovi Contacts on the web – no one knew who to point me to. You spent millions of dollars purchasing your Ovi pieces – Ovi Files, Ovi Share, and a host of other little companies – are you proud of what you ‘built’ with them? Most of your own employees (that I’ve talked to) don’t even use them, so why should I?

To Symbian, if you’d stop shouting about being open, you’d see that you’re losing too. Consumers are leaving and developers are staying away. Frankly, I think Symbian is better off than Nokia at this point. I’ll give you a hint: the first step is to consolidate. Your top three manufacturer partners (Nokia, Samsung, and Sony Ericsson) all have their own app stores – that’s three times the work for your developers to get their apps to consumers. Second, you guys need to find someone else to build your platform’s flagship devices – Nokia is actively and consistently blowing it for you. Nokia’s lost a few folks to HTC – see if you can get them to build you a platform flagship. The best operating system in the world can still be crippled by crappy hardware.

This was not an easy decision to make. To be honest, I’ve wanted to write this post for the past several months – I’ve had numerous conversations with Dotsisx about this, and we both kept saying ‘let’s give them some time, surely Nokia/Symbian is going to improve.’ Guess what – they didn’t, and it’s just….sad. Like watching your favorite sports team lose game after game after game. Eventually, even the most die-hard sports fans have to find a new team.

I do want to say, however, that Nokia is not without the talent to do some awesome things – nearly every single Nokian that I’ve met personally – save for a few – are the friendliest, nicest folks; eager to listen to (and better understand) feedback on any product at any time. Some of this feedback is immediately reinvested in future products, which is awesome. As I’ve attended Nokia World three times, every time has been awesome and reassuring to see the Nokians who are actually doing things and who get just as frustrated as I have with various things. Unfortunately, this awesome talent seems to be wasted somehow. I sincerely hope that the upper brass at Nokia starts listening to the folks who are putting in extra time and effort – these folks know what’s going on, and like I did originally, simply want to see Nokia succeed.

Symbian Guru and Dotsisx

When I told Dotsisx that I had finally made the decision and started writing the post, she confessed that she was at the same point that I was, and put together her part. We’ll both be leaving the site, but she has her own reasons:

Well, what can I say after this articulate tirade from Ricky? How much can I add when The Symbian Guru himself gives up on Symbian, just like when a few days ago, a company called SymbianGuru (without the dash) started releasing software for Android. It should be a sign, nah, it should be a freaking glowing DANGER light if someone cares to notice.

Although my experience has been different from Ricky’s in some areas (I have a Nokia N97 Mini and don’t suffer the internal memory issues he has, I also live in Lebanon where Nokia is huge and does a lot of campaigns and marketing), Ricky sums up a lot of my frustrations with Nokia and Symbian right now. Much like him, I have been a fan and a power user from the moment I bought my Nokia 3250 XpressMusic 4 years ago. Since then, I’ve owned and trialed more Symbian/Nokia devices than I care to remember, but for posterity’s sake here’s the list: C5, E52, E55, E61i, E66, E71, E72, E75, E90, N81 8GB, N82, N85, N86 8MP, N93i, N95, N95 8GB, N96, N97, N97 Mini, X6, 5530 XM, 5730 XM, 5800 XM, 6210 Navigator, 6700 Slide, 6710 Navigator, 6720 Classic, and Sony Ericsson Satio. Woosh! I’ve evangelized Symbian and smartphones when people didn’t know what those weird words meant, I’ve shown friends around me how to use every single feature in their phone and I’ve convinced many colleagues in the Pharmacy and Medical field that they don’t need a PDA or a Windows Mobile to access relevant medical information, they can do it right from their Nokia with several applications especially MobiReader and its collection of medical eBooks.

Unfortunately, times have changed. The E71 is and will always be the absolute best phone I ever used and one that symbolizes the epitome of mobile technology for me. Since its release though, it has been a steady decline, and although I currently own and use a Nokia N97 Mini daily, I’m annoyed by many aspects of it, not the least of which is how Nokia’s own applications lag painfully on this rehash of a flagship that was supposed to fix some of the original N97’s shortcomings. Take Nokia Messaging for Email, IM or Social Networks. The UI is ugly, the features have been evolving at a snail’s pace, and I’m pretty convinced the team tests those apps on different hardware with 1GHz processors because no one in their right mind would release apps like that, not beta, not alpha, not even pre-alpha. I swear I could get a VISA, buy an airplane ticket, travel to Texas and talk to Ricky in person before Nokia Messaging for IM loads and opens a conversation with him on my N97 Mini. Another pet peeve I have is with the nonavailability of official Dropbox, IMDB, Facebook, Paypal, Ebay, Read It Later, … applications on Symbian. But honestly, how can you blame outside developers when Nokia themselves can’t seem to pull through a decent application?

This is nothing though compared to the absolute lack of any medical application on Symbian^1. There’s none. None whatsoever. Not decent, not half bad, not totally bad. NONE. Absolutely Zero. Zilch. Niente. How silly is that, when the Apple App Store has a complete category dedicated to Medical software?! On my E71, I used to use Skyscape apps as well as MobiReader for my 200$ bought medical ebooks. Now I no longer have those: Skyscape never ported their apps from S60 3rd to Symbian^1, and MobiReader went into oblivion. The one reason I fell in love with Symbian/Nokia in the first place is now the reason I hate it passionately. Ironic, isn’t it? Some pundits will argue that there’s a bookmark for that. I’m sorry, when I need my info instantly and my mobile connection is slow and costs a ton, there’s no bookmark for that, “there’s an app for that”. As it goes, I have been carrying an iPod Touch daily and am bedazzled by the amount of amazing quality and quantity of freeware medical software for it, let alone paid applications. The fact that huge companies like Epocrates, Lexi-Comp, Medscape, Vidal chose to ignore the Symbian platform speaks a ton about how bad things are for the ecosystem.

What good does it do me, as a user, if you have 40 or 50 or 60 % marketshare when you fail to gain any developer traction? There’s Qt, widgets, Python, an SDK, Java, d’oh. But where are the medical applications? Where are thespecialty apps that I once wrote about on S60 3rd but were never ported to Symbian^1? Where are the games that make me pop my eyes in awe? The N8 will get Angry Birds. Big whoop. It took me all of 2 days to finish all levels of Angry Birds on my iPod Touch and you know what? When I was done, I moved on to the next game. Could I say the same about the N8?

When I think back to 3 or 4 years ago, when the iPhone and Android were first launched, I remember how they were a joke for many Symbian users. But look at them now! Look how much has evolved and grown in those two, software and feature-wise as well as ecosystem-wise. Four years ago, I had a long list of arguments to use when friends told me they’re getting an iPhone. But year after year, that list grew smaller. Now I just stand there and nod, knowing that there’s nothing I can argue with. The mobile space has seen a mind-blowing acceleration, hugely thanks to the iPhone, and meanwhile, Symbian and Nokia have stayed the same. I have now come to expect that whatever feature is still missing from Android/iOS will probably be added soon in a future firmware update. I wish I could have the same faith and certainty about Symbian.

I’m pretty sure these words will surprise if not astonish many of you who know how much of a Symbian faithful I am. Right now, I honestly don’t know where I stand exactly in regards to Symbian. The fact that I’m doubting my position is reason enough for me to stop writing here. I can’t evangelize a platform when I’m no longer 100% convinced myself: that would be hypocrisy and I’m not a hypocrite. (This is *precisely* my position, too – Ricky)

As I repeated many times, I love my iPod Touch but I’ll probably never buy an iPhone. There’s just so many hoops I have to go through to make it work like I want it to, thanks to Apple’s closed walled garden approach, and that’s not something I’m willing to go through with my main phone. I don’t like the touchscreen-only form factor and I’m not wow’ed by the eye candy of the OS either, but I can definitely see the appeal of iOS thanks to that ever-growing App Store. So for now, I am locked to Symbian for a couple more years mainly thanks to the lack of any decent mobile data service in Lebanon and Symbian giving me full control over data consumption, but my heart is no longer in it. I am currently actively seeking and drooling over any Android device, and I know that despite the data consumption issue, if I get an Android with a slide-out qwerty, it’ll be the end of Symbian and Nokia for me.

On a personal level, now, it’s time to move on. Those who have followed me on Twitter know that I have been actively seeking a location to open my own pharmacy. I finally found it. I’m moving from being an employee to becoming my own boss with my own little business. I’ve also gone back to writing. I used to be an amateur English/French writer/poet before I started blogging and I miss it a lot. I’ve recently taken back my (virtual) pen and will see if I decide to start self-publishing some of my work. I guess God closes a door and opens a window. Those are two amazingly big windows!

But this isn’t a farewell. You know me, you know I’ll always be passionate about mobile and tech. It’s not as much as I’m quitting Symbian, it’s more like I’m quitting being a Symbian advocate, and exclusively a Symbian fan. If you need your Dotsisx fix, I’ll still be around on Twitter as @khouryrt, on FoneArena where I’ve been contributing galleries, reviews and opinions for the past year and a half and where I’ll continue writing whatever floats my boat, be it Symbian, iOS or Android, on NokiaLB which tackles Nokia news (not just Symbian, ie let’s cross our fingers for Meego) with a slight twist on Lebanon and the MiddleEast, as well as my personal DotsisxBlog. I hope to see you there.

I just went back and re-read the title of this post “Symbian-Guru Is Over”. It saddens me that we have come to this, but Ricky and I have been discussing it for a long time, yet we never got past the “we should close it” talking stage, always digging in and finding a reason to keep the passion flowing. It’s staggering that we now finally decided to sit down and write our final post. It had to be done and although it was hard at first, I’ve now come to terms with the decision. I was a Symbian-Guru reader and fan long before I became a writer here, 2 and a half years ago. I love the community, I love how strongly opinionated you, our readers, are, how many times you’ve set my facts straight or argued with my point of view. I love the people I got to meet through Symbian-Guru, be it passionate Symbian fans, other bloggers, or Nokia employees, I cherish the moments and opportunities that have risen since I joined the site and the tons of things I learned that can’t be put on paper and that are related to Symbian but that stretch well beyond Symbian. It’s time to close this chapter and hand the torch to all the new and passionate bloggers out there who still love Symbian and Nokia dearly.

We both also want to thank the various contributors to the site over the years – Wampyre, who has stuck with us the longest, but also PseudoFinn, Ollywompus, SchawlaF, and yes, even Gorilla. We couldn’t have done it without ya’ll.

URL Link:

http://www.symbian-guru.com/welcome/2010/07/symbian-guru-com-is-over.html

Video: 60 Minutes: Marty Cooper, the inventor of the mobile phone

By Stefan Constantinescu on Tuesday, May 25th, 2010 at 6:44 AM PST

In Devices

If you’ve got 13 minutes to kill, then tune into this 60 minutes interview that profiles Marty Cooper, inventor of the mobile phone, and how he lives his life, how the idea of the mobile phone came into being, how Motorola (NYSE: MOT) and AT&T used to fight in the 70s, where mobile phones are today, and where he thinks mobile phones are going.

For a guy in his 80s, he is extremely articulate, and when you see him working out and skiing you just think in the back of your mind that you’ll be that spry one day, and not shitting in a diaper while struggling with dementia.

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via Video: 60 Minutes: Marty Cooper, the inventor of the mobile phone.

Marty isn’t a stranger to us at IntoMobile, we’ve shared a 33 minute video before of him speaking on C-Span about mobile phone networks, spectrum allocation, and some of the more technical aspects of how those little toys in our pockets work. That video too, is a highly recommended watch and is embedded below.

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via Video: 60 Minutes: Marty Cooper, the inventor of the mobile phone.

My opinion on the below article:

I found this article really interesting and he uses good examples to support his view point.  The key to this is to remember mobile works best when integrated into traditional media whatever the format.

Mobile applications are just one element to utilise as a marketing channel. At present only iphone applications are offering the rich levels brands would expect and the experience consumers would hope for. The others are some way behind.  Therefore there is limited reach, as in the UK iphone has only **17% handset penetration (much less Globally) with Blackberry slightly higher on **20% and Nokia still dominating with a huge *39% (*non-smartphone)  (**Smart phone penetration).

In order to maximise the success of any campaign you need to reach the targeted masses; which means you need to consider all platforms and formats whether it is an application, mobile internet site or simple SMS communications (to name but a few).  This always comes back to the key metrics in determining the success of any campaign:

Reach, Targeted, Engagement, Viral-bility and Transactional…..

Does it have reach?  Is it targeted? Is it engaging?  Is it viral? Can you make a sale?

The higher it scores in these areas then the closer you are to running a successful mobile marketing campaign that has delivered recognised measured tangible results.

The below article is by Rik Haslam creative architect at digital agency RAPP.

It’s been a while coming, but mobile applications are beginning to find widespread approval – and generate revenues as a result

mobile marketing consumate consumer article image

A shoo-in: Reebok’s ‘shoe modding’ campaign generates more revenues than its website

Clients and colleagues keep asking me if 2010 will be the “year of mobile”, but that rather misses the point. Mobile marketing didn’t start with the iPhone. Many brands have been using it effectively for some time – ring tones, anyone?

What is new, though, is the feeling that mobile is suddenly hot. It’s as if the marketing world has suddenly realised just how many handsets consumers are carrying around. Mobile feels cheap, too, and in the current climate, brands value a low-cost opportunity to connect one-to-one via an ultra-responsive device that is always on and offers direct revenue opportunities – not to mention a means of capturing valuable data. Throw in an “app” and you’ve got your own media channel to boot.

The problem is that many mobile campaigns are crass, intrusive, gimmicky and pretty shallow in terms of emotional engagement. These are not values that too many blue-chip brands want to be identified with. Frankly, many companies have little understanding of how to utilise the unique properties of mobile technology while creating a brand experience that’s compelling to the consumer.

Pioneers

Predictably, perhaps, it took a telecommunications brand to deliver one of the earliest examples of innovative mobile work. Motorola’s Goodbye campaign allowed travellers at Hong Kong airport to take a photo of themselves, add a message to it, and then send it to huge video screens in the main departures hall, where it was displayed to friends, colleagues and family. David Beckham was drafted in for celebrity support, and visitors to the airport received his “goodbye” video message via Bluetooth. That message could then be sent to their loved ones – and tens of thousands were. The campaign not only introduced consumers to new product features, but also generated a huge amount of free publicity for Motorola, which saw a dramatic increase in handset sales.

Since then, there have been countless successful campaigns. One of my favourites is Ogilvy’s work for soft drink Fanta. Its Stealth Sound System campaign was inspired by the “Mosquito” devices used to prevent teenagers hanging around in public spaces – by emitting ultrasonic alarms at a frequency adults can’t hear. The Fanta campaign turned the idea on its head, with an application that allowed teenagers to communicate secretly by downloading words and phrases on the same frequency. The application was downloaded half a million times in the UK and launched globally in July.

It’s one thing to appeal to gadget freaks and teenagers, but to demonstrate enduring success a new technology needs to engage a mass market audience. Earlier this year, Saatchi & Saatchi in Australia used mobile to startlingly simple effect in the UN Voices project. The agency created a campaign of posters and press ads featuring portraits of individuals on the margins of society, accompanied by a simple request: “Listen to me”. Anyone who photographed the lips with a mobile and sent the picture to a listed number received a recorded message from the person featured. Although the calls were harrowing, the campaign was successful in that it made a relatively obscure UN project extremely prominent.

Show me the money

In terms of real success, though, brands like to see a direct correlation between their marketing efforts and their revenue. The Your Reebok application on the iPhone delivers income in spades. Created by Inside Mobile and Agency Mobile, this neat app allows users to design their own trainers and then either order a pair or upload them for others to view and purchase. Launched earlier this year, the application now generates more direct sales for Reebok than its website. That’s the kind of case study other marketers pay attention to.

Several years ago, Blyk announced it was going to revolutionise the mobile market by giving free calls to teenagers who agreed to interact with brand advertising. Although Blyk UK has since changed its business model to focus on operator partnerships (and now works exclusively with Orange in the UK), it has proven that sending timely, relevant messages to young people from brands builds high levels of engagement and illicits high response and action rates.

Rik Haslam is group creative architect at digital agency RAPP

Weblink

Motorola “Say Goodbye”: bit.ly/4d2jIM

Fanta Stealth Sound System: bit.ly/43iCCF

UN Voices project: bit.ly/NZBFt

Reebok: bit.ly/ryGP1

URl Link to the Guardian:

http://www.guardian.co.uk/mobile-marketing/app-appeal