Below is a good analysis I came across on Gerson Lehrman Group website. It was taken from an article published in the Guardian on the 9th November.
My opinion on this:
I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the growth of the mobile [...]
Posts Tagged ‘Network Operators’
Mobile Advertising Set To Soar ? Yes, But What Is The Engine For Growth
Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, Online, tagged Advertiser mindset, Analytics, Enabling technology, GSMA, IAB, Mobile ad-serving, Mobile Advertising Growth, Mobile Internet Gerson Lehrman Group, Mobile Internet traffic, Mobile Marketing, Network Operators, The Guardian, UK mobile advertising on November 18, 2009 | 1 Comment »
Why operators are failing to grasp the mobile advertising opportunity
Posted in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Mobile Marketing, tagged IAB, Mobile Advertising, Mobile Marketing, Network Operators, SMS Voting, X-Factor on November 16, 2009 | Leave a Comment »
I found this article on Utalkmarketing by Oliver Newton, Head of Emerging Platforms, i-level.
1999 was a defining year, we heard the song line “Hit me baby one more time” for the first time and it was also the year that the online ad industry really got to grips with itself starting the journey that led [...]
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- @NRE_Southern I would be interested to know if any other customers have experienced the same thing. It was on the hove to victoria line & 1 week ago
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