Christian Louca
Below is a good analysis I came across on Gerson Lehrman Group website. It was taken from an article published in the Guardian on the 9th November. My opinion on this: I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the [...]
Posts Tagged ‘Network Operators’
Why operators are failing to grasp the mobile advertising opportunity
Posted: November 16, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Trade AssociationsTags: IAB, Mobile Advertising, Network Operators, SMS Voting, Trade Associations, X-Factor
I found this article on Utalkmarketing by Oliver Newton, Head of Emerging Platforms, i-level. 1999 was a defining year, we heard the song line “Hit me baby one more time” for the first time and it was also the year that the online ad industry really got to grips with itself starting the journey that [...]
