Christian Louca
Digital mobility is making its way into the mainstream with wide reaching implications for brand marketers, claims new research findings from the European Interactive Advertising Association (EIAA) . Technological innovation coupled with a diverse range of access points for consumers is driving deeper usage online, presenting marketers with a vastly mobile UK audience to target [...]
Posts Tagged ‘Online’
UK consumers more mobile and engaged with online than ever
Posted: March 1, 2010 in Digital Marketing, Industry News, Information communications technology, Internet, Mobile Broadband, Mobile Internet, Online, Trade AssociationsTags: EIAA’s Mediascope Europe, European Interactive Advertising Association, Mobile Broadband, mobile internet statistics, mobile research, Online
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Marketing Week – Interactive Marketing 2009
Posted: November 14, 2009 in Digital Marketing, Industry News, Mobile Internet, Online, Search Marketing, Trade AssociationsTags: Affiliate, Digital Marketing, Email, Interactive Marketing, Marketing, Mobile Internet, Online, Search Marketing, Trade Associations, Web 2.0
Make sure you see the section on Mobile Monentum, by Camille Alarcon. I was interviewed alongside Chris Bourke, Managing Director of Mobex, part of Havas Media. Here is the foreword by Ruth Mortimer, Associate editor (features), Marketing Week: There hasn’t been much good news for marketers in 2009. But when it comes to interactive marketing, there are a [...]
