Christian Louca
Latest publisher innerActive joins to provide brands and advertisers with in-game and in application adverts
London, UK – 16 December 2009: Mobile marketing agency YOC today announced that monthly page impressions on its UK media network have increased by 41% since June 2009, resulting in more than 240 million page impressions being served each month. The company’s significant growth in the UK means that the YOC UK media network now represents almost half of YOC’s overall European media network which receives over 500 million monthly page impressions.
The latest addition to the UK media network is innerActive, an audience-publisher, aggregating mobile in-applications and in-games inventory across many developers and publishers, and directing it to premium ad sales partners. YOC will work with innerActive to provide brands and advertisers with in-game and in application adverts in over 50 ad-ready games available from various store fronts including Nokia Ovi, Fox Mobile, MTN, Vivid Games, Herocraft and C4M.
Since its launch in July 2008, YOC UK has signed a range of leading publishing houses, media companies and online portals to its media network. innerActive will sit alongside other publishers including 123play.com, GetJar, PC Advisor, Macworld, Pistonheads, What Car, Stuff.tv, Auto Car, Perez Hilton and Peperonity.
“To have increased the monthly page impressions on our UK media network by 41% is a fantastic achievement and a great high for YOC to end the year on,” said Christian Louca, UK Managing Director at YOC. “With us, advertisers can be certain that whoever they want to reach, whatever their target message and no matter what their chosen mechanism, they can get the very best value from their mobile spend.”
Ziv Elul, Co CEO and Founder at innerActive said of the partnership; “Joining YOC’s media network makes a lot of sense for us; bringing us into contact with a number of leading brands and advertisers. We can offer their advertising clients a deeply immersive and effective experience in the games and applications where the click-through rate is more than 3% and the audience consuming this content consists of 20-35 years old males (65%) and females (35%), tech-savvy with disposable income.”
Coverage in the press:
Mobile Entertainment
http://www.mobile-ent.biz/news/35410/YOC-UK-serves-240m-monthly-page-impressions
Marketing UK
Mobile Marketing Magazine
http://www.mobilemarketingmagazine.co.uk/2009/12/yoc-sees-uk-ad-growth.html
