Posts Tagged ‘Quattro Wireless’

Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.

But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.

While it’s ironic that my first guest post on Search Engine Journal would be due on the eve of one of the most highly anticipated product release press conferences of the year, it’s the other rumors coming from this company that excite me the most. Today, it is rumored, that Apple is releasing their iTablet / Slate / Dinner Plate portable computing device at their Press Event (watch it live on Engadget starting at 10 a.m. PST).

In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.”

Now Apple is reportedly buying another tier one mobile ad network, Quattro Wireless, for $275 million. That immediately raises the question: What will Yahoo and Microsoft Do?