Christian Louca
Posted by ] Patricio Robles For many years, mobile has been the ‘next big thing’ for advertisers. And to be sure, the market for mobile ads has grown by leaps and bounds in dollar-terms. The latest figure evidencing the growth of mobile as an advertising medium: according to comScore, the number of advertisers in the [...]
Posts Tagged ‘Research’
Number of mobile advertisers jumps: report
Posted: June 9, 2011 in Digital Trends, Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Multichannel Marketing, Smartphones, Strategy and PlanningTags: Advertising, ComScore, CTR, mobile advertisers, Mobile Advertising, Mobile content, Mobile phone, Mobile Search, mobile web, Needless, Research, smart phones, Smartphone
2
Survey says: Apple iPad won’t be mass market in the UK
Posted: May 12, 2010 in Information communications technology, Internet, Media & Entertainment, Mobile Industry News, Mobile Technology, Online, Technology, UncategorizedTags: Apple, ipad, Research, Simpson Carpenter, UK market research
iPad occupies territory already covered by smartphones, laptops report claims
The Mobile Web continues to expand, according to Taptu
Posted: May 12, 2010 in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Applications, Mobile Industry News, Mobile Internet, UncategorizedTags: Growth, mobile web, Research
The proliferation of mobile content has caught Taptu (and a lot of other people) by surprise. Perhaps unsurprisingly the number of mobile applications has also increased rather dramatically. There’s an interesting balance to be struck for content producers between device-specific applications and app stores, and the general availability, but reduced functionality, of a mobile web [...]
80% of Marketers to Boost Mobile Budgets – MediaBuyerPlanner
Posted: May 11, 2010 in Industry News, Mobile Advertising, Mobile Industry NewsTags: mobile advertising budgets, Research
80% of Marketers to Boost Mobile Budgets Published on May 10, 2010 | More than 80% of marketers and brands plan to increase mobile ad budgets in the next 12 months, finds a survey of MediaPost’s subscriber base. 82% of marketers will boost mobile spending, while just 3% will cut mobile ad spending, according to [...]
The Seven Deadly Sins of mobile marketing
Posted: February 13, 2010 in Digital Marketing, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Industry News, Mobile Internet, Mobile Technology, Telecommunications, Trade AssociationsTags: Digital Marketing, Digital media sins, I-level, Oliver Newton, Research, Trade Associations
What are the most common mistakes made when marketing to mobile users? Digital communications agency I-level has compiled data on mobile marketing, looking specifically at tactics that are both welcomed and rejected by end-users. These have been categorised into a list of ‘Seven Deadly Sins’ of mobile marketing. Mobile platforms are no different from traditional channels. [...]
