Christian Louca
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
Posts Tagged ‘Steve Jobs’
WWDC Keynote – What’s New in iOS 5?
Posted: June 7, 2011 in Developers, Handset manufacturers, Industry News, Information communications technology, Mobile Conference, Mobile Developers, Mobile Handsets, Mobile Industry News, Mobile Phones, Mobile Platforms, Mobile Technology, Smartphones, Tablets, Technology, Telecommunications, Wireless TechnologiesTags: AirPlay, Apple, Game Center, iOS, iOS 5, ipad, iphone, ipodtouch, Scott Forstall, Steve Jobs
For the full video of the conference you can find it here: http://events.apple.com.edgesuite.net/11piubpwiqubf06/event/ Posted By ] Jillian Yeah yeah yeah, Lion looks fantastic –but what about iOS 5? Many of us were not-so-patiently waiting to hear what would become of our iOS devices, and from the moment Scott Forstall took the stage we weren’t disappointed. The address [...]
Apple’s iAds faces some early challenges – Marketing News | UTalkMarketing
Posted: August 17, 2010 in Display advertising, Industry News, Mobile Advertising, Mobile Industry News, Mobile Platforms, Mobile Technology, UncategorizedTags: Apple, Chanel, Citigroup, iads, Nissan, Steve Jobs, Walt Disney
Apple’s iAds faces some early challenges Aug 17, 2010 iAds to account for 48% of the mobile advertising market How Apple is planning to stay ahead of the game Tech giant and advertising innovator Apple is already facing a number of challenges with its iAds platform, with many campaigns experiencing delays. Advertisers and marketers are [...]
Steve Jobs To Ad Industry: Leave The Premium Inventory To Us
Posted: May 12, 2010 in Industry News, Information communications technology, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Mobile Technology, Smartphones, Technology, UncategorizedTags: Admob, Adobe, Apple, Apple Terms and Conditions, Flash, Google, HTML 5, IAB, ipad, iPod, iTouch, Quattro Wireless, Steve Jobs
Simeon Simeonov is co-founder and CTO of Better Advertising, a provider of online advertising compliance and assurance solutions. Sim is also founder of FastIgnite. Previously, he was a VC at Polaris Venture Partners and chief architect at Allaire/Macromedia (now Adobe). Sim blogs atblog.simeonov.com, tweets as @simeons. “Notwithstanding anything else in this agreement, device data may not be provided or [...]
Christian Louca, YOC UK MD – comment on Apple iAd platform:
Posted: April 9, 2010 in Industry News, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, TelecommunicationsTags: Apple, iAd platform, iphone, Quattro Wireless, Steve Jobs, YOC
As predicted by many following the acquisition of Quattro Wireless by Apple earlier this year, last night the industry found out about Apple’s plans to ‘revolutionise’ the mobile advertising industry. Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with [...]
In Wake of Quattro Deal, CEO Jobs Looks to Make Mobile Ads ‘Suck’ Less
Posted: February 11, 2010 in Display advertising, Information communications technology, Location Based Services, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile InternetTags: App store, Apple, ComScore, Flipside 5, Medialets, MMA, Mobclix, Mobile ads, Quattro Wireless, Steve Jobs
Posted By, by Kunur Patel NEW YORK (AdAge.com) — With the iPhone, Apple changed the face of mobile devices. Can it do the same for mobile advertising? CEO Steve Jobs is reported to have said, “Mobile ads suck,” and in the wake of its purchase of mobile ad network Quattro, all signs point to Apple exerting its [...]
Why the Apple iPad launch was the worst kept secret ever
Posted: January 29, 2010 in Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile Internet, Mobile Technology, Online, Technology, Trade AssociationsTags: Apple PR, Christian Louca, Danny Whatmough, David Pippett, DWP PR, ipad, iPad Launch, Paul Maher, Positive Marketing, Steve Jobs, Wildfire, YOC, YouTube
It’s been one of the most anticipated technology product launches in years with Apple trying to keep details of the iPad closely under wraps for the big launch announcement.
However, come the big unveiling, we pretty much knew what was coming. After all, we’d seen the iPad in action and knew about its basic capabilities, all thanks to a number of videos conveniently released on YouTube.
