Posts Tagged ‘The Guardian’

Snaptu joins YOC media network

Posted: March 10, 2010 in Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Technology, Technology, Telecommunications, YOC news
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Latest addition to the YOC network extends advertising opportunities into social networking London, UK – 10 March 2010: Full service mobile solutions provider YOC today announced that Moblica owned Snaptu, the first truly successful manifestation of cloud-based “virtual” applications has joined the YOC media network. As part of the partnership, YOC will provide brands and [...]

Mobile Advertising Set To Soar ? Yes, But What Is The Engine For Growth

Posted: November 18, 2009 in Digital Marketing, Industry News, Mobile Advertising, Mobile Internet, Online, Trade Associations
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Below is a good analysis I came across on Gerson Lehrman Group website.  It was taken from an article published in the Guardian on the 9th November. My opinion on this: I do not entirely agree that focusing on the growth of the mobile web is wrong but I certainly do agree that just focusing on the [...]