YOC becomes first company to offer blind and premium blind networks on top of its existing premium open network
London, UK – 21st January 2010: YOC, the provider of Europe’s largest mobile premium marketing network, today announced that it has created a new marketplace for blind advertising – the Ubiyoo Marketplace, by launching global premium blind and blind advertising networks. Comprised of premium blind network Ubiyoo Connect and blind network Ubiyoo World, the Ubiyoo Marketplace has already received more than 1 billion ad requests from publishers in Europe, North and South America, Australia, Asia and South Africa.
The blind ad network, Ubiyoo Marketplace is a globally designed, self service technology platform that brings advertisers and publishers together on the mobile internet based on a variable price system. It offers advertisers the opportunity to efficiently place ads on the mobile internet on the basis of a CPC (cost per click) or CPM (cost per mile) price model that can be determined individually. Publishers can target their adverts by country, mobile network, handset type, time of day or theme of mobile webpage, such as news, sports or social networking site.
“YOC’s heritage in our open premium network and the long-standing relationships we have developed with leading publishers across Europe stands us in good stead to launch a premium blind network,” said Dirk Kraus, CEO of YOC AG. “Unlike other ad networks who have launched blind networks first, we are coming at this from a different angle and are enabling brands and publishers to harness the inventory available in the best possible way. Helping publishers to monetise their mobile websites efficiently and effectively is at the heart of what we do.”
The Ubiyoo Marketplace is driven by YOC’s AdServer technology which powers the optimised delivery of advertising tools as well as offering comprehensive real time reporting and numerous analysis options as a direct way to optimise campaigns and increase turnover. Publishers are guaranteed delivery of the campaigns with the highest click-through rates and cost per mile to enable them to generate an increased turnover.
About YOC Group:
YOC Group is one of Europe’s leading full service providers of mobile advertising, mobile marketing and mobile internet services. YOC Group’s mobile services span an extremely broad client base across global brands, media owners, social networking businesses, mobile phone manufacturers and networks, retailers and financial service providers. YOC Group employs over 180 employees across the UK, Germany, France, Spain, Austria and Belgium. Clients include: Coca-Cola, News International, Mercedes-Benz, Nike, Kraft Foods, Walt Disney Studio Motion Pictures, Motorola, BILD, Guardian Media Group, IDG Media, Haymarket Consumer Media, and Bacardi Global Brands.
For more information about the YOC Group, please visit http://en.group.yoc.com/
For more information, please contact:
Jen Hibberd or Becca Daniel
Mi liberty Ltd
P: +44 20 7751 4444