Christian Louca
Sparring begins before the 4G auction
Posts Tagged ‘Vodafone’
Vodafone wants governments to push demand for mobile internet
Posted: May 20, 2011 in Government and Public Sector, Industry News, Information communications technology, Internet, Mobile Industry News, Mobile Internet, Mobile Technology, Technology, TelecommunicationsTags: Android, Business, India, Mobile network operator, Vodafone, WiMax, Wireless, World Wide Web Foundation
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IAB RESEARCH HIGHLIGHTS THE POSITIVE COMBINED EFFECTS OF MOBILE AND ONLINE ADVERTISING
Posted: February 10, 2010 in Customer Relationship Marketing, Display advertising, Financial Services, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile Internet, Online, Online Advertising, Trade AssociationsTags: 3G Hutchinson, Effectiveness Study, IAB Research, Mobext, MPG Media Contacts, MSN, Nationwide Building Society, O2, Orange, Sky, T-Mobile, Vodafone
IAB press release Advertising effectiveness study identifies targeting, user experience and brand-building as three key trends for mobile marketers in 2010 New research from the Internet Advertising Bureau – the trade association for digital marketing – has revealed that using mobile and online advertising in combination can significantly increase brand awareness and purchase consideration. The [...]
Three hints cut price mobile internet charges abroad (Thank God, please operators make this happen: after my £240 email data charge for two days)
Posted: February 3, 2010 in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Handsets, Mobile Industry News, Mobile Internet, Mobile Phones, Technology, Telecommunications, Trade AssociationsTags: 3G Hutchinson, Kevin Russell, Mobile Data Charges, Mobile Internet Data Charges, Mobile News, Mobile Phones, Orange, T-Mobile, Vodafone
My Comments on the below: The operators have all been too slow to do this. The cash cow of mobile internet international roaming data charges needs to stop. Just recently after my visit to a Christmas office party in Germany, it led to me being hit with a massive £240 data charge on top of [...]
IAB – Apps: The future of mobile?
Posted: January 6, 2010 in Digital Marketing, Information communications technology, Internet, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Technology, Trade AssociationsTags: Acrossair, Amer Hasan, Applications, BSkyB, Chetan Damni, Christian Louca, Clive Baker, IAB, iLevel, iphone, Jon Mew, Mobile Applications, mobile applications versus mobile interent sites, Mobile Debate, Mobile Internet, Movement, Oliver Newton, Tim Hussain, Vodafone, YOC
Mobile apps have seen huge growth throughout 2009, but are they the future for the mobile industry? Are they more important than mobile sites? These were the questions that an IAB debate earlier this week sought to answer.
