Posts Tagged ‘Yahoo’

Source: Mobile Commerce Ltd. The top 100 mobile search terms of 2010: 1. Facebook 2. Google 3. Bebo 4. Youtube 5. www.facebook.com 6. Ebay 7. Facebook.com 8. Hotmail 9. Yahoo 10. Ebuddy 11. Msn 12. Lottery 13. you tube 14. Face book 15. Flirtomatic 16. Yahoo mail 17. Google.com 18. Lotto 19. Twitter 20. Plenty [...]

London, 02/06/ 2010: Mobile operator Three UK and full mobile solution provider YOC today revealed that the Favourites application has driven 26,000 views of the new Iron Man 2 trailer in just 10 days. Paramount Pictures’ decision to use the Favourites application, which is present on all new Three UK phones, as part of an [...]

Posted By ] Ryan Singel Nokia and Yahoo — two market leaders struggling to keep up in the U.S. mobile market — joined forces Monday, announcing that Nokia would use its purchase of mapping giant NAVTEQ to power Yahoo’s map and navigation services globally, while Yahoo gets the right to run Mail and Chat for Nokia’s [...]

US watchdog the Federal Trade Commission has closed its investigation of Google’s proposed acquisition of mobile advertising network AdMob, concluding that the deal is unlikely to harm competition in the nascent mobile advertising market.

Submitted by Editor on 7 May, 2010 – 12:45. It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 millionin November, national papers and newswires [...]

Apple has the tools to succeed in the mobile ad arena, but will face established rivals and may need to adapt culturally to make the most of the opportunity

Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, a spokesperson confirmed. It’s a feature that fits in nicely with Nexus One, Google’s mobile phone announced earlier this week.

When it comes to selling smartphones, it pays to be the king of search. Google jumped directly into the smartphone seas this week with the launch of the Nexus One. One of the first things the search giant did (besides open an online store to sell the phone) was put a big ad for the phone on its homepage.

In November, Google surprised many when it announced that it was buying mobile ad network AdMob for a massive $750 million in stock, bringing mobile advertising suddenly into the consciousness of people who’d simply not paid attention before: “Hey, maybe this thing IS for real.”

Now Apple is reportedly buying another tier one mobile ad network, Quattro Wireless, for $275 million. That immediately raises the question: What will Yahoo and Microsoft Do?

Google plans to acquire Teracent, a startup that allows display ads to be customized for specific deliveries. Teracent’s Intelligent Display Advertising relies on machine-learning algorithms to select the optimal creative elements for each ad impression. The technology from Teracent can also be valuable for delivering Google’s mobile ads.