Christian Louca
This guide profiles 15 of the most important mobile ad networks. This section looks at six leading premium networks.
Posts Tagged ‘YOC Group’
Luxury goes mobile: YOC develops mobile strategy for A. Lange & Söhne
Posted: December 17, 2009 in Customer Relationship Marketing, Mobile Applications, Trade Associations, YOC newsTags: Apple App Store, Applications, iphone, Lange & Söhne, YOC Group
From now on, the mobile phone is an integral part of the communication strategy adopted by traditional watchmaker A. Lange & Söhne. YOC AG developed an innovative mobile concept including a mobile portal and an iPhone application. With A. Lange & Söhne YOC gained another high-end customer.
Archant goes mobile with YOC
Posted: December 13, 2009 in Digital Marketing, Display advertising, Mobile Advertising, Mobile Internet, Publishing IndustryTags: Archant, Great Yarmouth, Ilford Recorder, Local Advertising, Morwich Evening News, Norwich City FC Fanzine, Publishing, Suffolk Brewery Adnams, The Pink'Un, YOC Group
YOC has announced that it has been selected by regional media business, Archant, to create mobile sites for three of its key titles; the Norwich Evening News, Ilford Recorder and Norwich City FC Fanzine The Pink’Un.
Guest comment: From print to mobile – the publishing evolution
Posted: December 4, 2009 in Digital Marketing, Display advertising, Industry News, Internet, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, Publishing Industry, Telecommunications, Trade AssociationsTags: 3G Networks, Analysis, Haymarket, IDG Communications, Media, Mercedes, Mobile, News Corp, Pistonheads, Publishing, The Independent, The Sun, The Telegraph, The Times, YOC Group
Mobile just might be the salvation to publisher’s online woes, argues Christain Louca, Managing Director of YOC Group.
DEALTALK-Google’s AdMob takeover to spark mobile ad M&A wave
Posted: December 4, 2009 in Industry News, Information communications technology, Mobile Advertising, Mobile Internet, Television Advertising, Trade Associations, YOC newsTags: Admob, Enpocket, Google, Mergers & Acquisitions, Mobile Advertising, Nokia, Oppenheim Research, Reuters Global Media Summit, STOCKS, Trade Associations, Velti, Venture Capital, WPP, YOC, YOC Group
* Small players seen as targets in coming two years
* YOC, Admarvel, Velti could be snatched up -analysts
