Christian Louca
Submitted by Editor on 7 May, 2010 – 12:45. It has taken just five months for mobile advertising to go from a trickle of coverage in the mainstream media to a feeding frenzy. Since Google announced its plan to buy mobile ad network AdMob for US$750 million AdMob for US$750 millionin November, national papers and newswires [...]
Posts Tagged ‘YOC’
What Car? launches site tailored to smartphone browsing
Posted: April 20, 2010 in Automotive, Digital Marketing, Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Internet, Publishing, Publishing Industry, Trade Associations, YOC newsTags: Auto trader, Haymarket Consumer Media, MPG Media Research, Smartphones, What Car, YOC, YOC Group
What Car? has launched a site optimised for smartphones to capitalise on the growing number of people accessing the web via their phones. The Haymarket Consumer Media title’s mobile site, developed by YOC Group, counters the move by rival titles including Auto Trader, which has concentrated on launching smartphone apps rather than mobile-optimised sites.
Christian Louca, YOC UK MD – comment on Apple iAd platform:
Posted: April 9, 2010 in Industry News, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Search, TelecommunicationsTags: Apple, iAd platform, iphone, Quattro Wireless, Steve Jobs, YOC
As predicted by many following the acquisition of Quattro Wireless by Apple earlier this year, last night the industry found out about Apple’s plans to ‘revolutionise’ the mobile advertising industry. Surprisingly it seems that Mr Jobs was unaware that expandable in-app advertising, where the user does not leave the app in order to interact with [...]
Snaptu joins YOC media network
Posted: March 10, 2010 in Display advertising, Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Internet, Mobile Technology, Technology, Telecommunications, YOC newsTags: Accuweather, Blackberry AppWorld, ESPN, Facebook, Flickr, Moblica, Ovi, Play Now Arena, Snaptu, The Guardian, Twitter, YOC
Latest addition to the YOC network extends advertising opportunities into social networking London, UK – 10 March 2010: Full service mobile solutions provider YOC today announced that Moblica owned Snaptu, the first truly successful manifestation of cloud-based “virtual” applications has joined the YOC media network. As part of the partnership, YOC will provide brands and [...]
Is the Day of Tiny Ads Finally Here?
Posted: February 1, 2010 in Display advertising, Industry News, Information communications technology, Mobile Advertising, Mobile Industry News, Mobile InternetTags: Admob, Apple, Google, ipad, Juniper Research, Mobile Advertising forecast, Oliver Roxburgh, Quattro Wireless, YOC
Every year around this time, a few brave forecasters declare that advertising on mobile devices is poised to become the next big thing in marketing. And every year, the results disappoint.
But this year, with technology powerhouses like Apple and Googleintroducing whole new mobile devices and buying up ad firms specializing in the small screen, the forecasts may finally be right.
Why the Apple iPad launch was the worst kept secret ever
Posted: January 29, 2010 in Industry News, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile Internet, Mobile Technology, Online, Technology, Trade AssociationsTags: Apple PR, Christian Louca, Danny Whatmough, David Pippett, DWP PR, ipad, iPad Launch, Paul Maher, Positive Marketing, Steve Jobs, Wildfire, YOC, YouTube
It’s been one of the most anticipated technology product launches in years with Apple trying to keep details of the iPad closely under wraps for the big launch announcement.
However, come the big unveiling, we pretty much knew what was coming. After all, we’d seen the iPad in action and knew about its basic capabilities, all thanks to a number of videos conveniently released on YouTube.
Industry is level-headed about potential of iPad
Posted: January 28, 2010 in Industry News, Information communications technology, Internet, Media & Entertainment, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Industry News, Mobile Internet, Mobile Technology, Online, Technology, Trade AssociationsTags: Added Value UK, Ageis, Andrew McGuinness, Apple, BMB, Christian Lindholm, Christian Louca, Fjord, Forrester, George Nimeh, iBookstore, ipad, iPod, iris Digital, iTunes, Jon Carney, Julia Ask, LBi, Lorenzo Wood, Marvellous, Mobile Marketing Association, Paul Berney, Paul Cowper, Steve Jobs, The Apple Tablet, YOC
Industry experts have cautiously welcomed the launch of the iPad although some are not convinced it meets an “untapped need.”
IAB – Apps: The future of mobile?
Posted: January 6, 2010 in Digital Marketing, Information communications technology, Internet, Mobile Advertising, Mobile Applications, Mobile Gaming, Mobile Internet, Technology, Trade AssociationsTags: Acrossair, Amer Hasan, Applications, BSkyB, Chetan Damni, Christian Louca, Clive Baker, IAB, iLevel, iphone, Jon Mew, Mobile Applications, mobile applications versus mobile interent sites, Mobile Debate, Mobile Internet, Movement, Oliver Newton, Tim Hussain, Vodafone, YOC
Mobile apps have seen huge growth throughout 2009, but are they the future for the mobile industry? Are they more important than mobile sites? These were the questions that an IAB debate earlier this week sought to answer.
